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研究生:施佐
研究生(外文):Zuo-Shih
論文名稱:從社會與技術層面探討人力資源網站使用者行為意圖影響因素之研究
論文名稱(外文):A study of Factors Affecting user Behavioral Intention of Job Search Website:A Socio-technical Perspective
指導教授:余坤東余坤東引用關係林秀芬林秀芬引用關係
指導教授(外文):Kung-Don YeHsiu-Fen Lin
學位類別:碩士
校院名稱:國立臺灣海洋大學
系所名稱:航運管理學系
學門:運輸服務學門
學類:運輸管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:184
中文關鍵詞:社會與技術層面行為意圖求職網站
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中文摘要

由於網際網路及通訊技術的持續進步,已逐漸改變人才招募的方式與管道,但如何讓企業與求職者間有效的媒合。人力資源網站建置的良寙便是重要關鍵,其涉及求職者工作動機與網路自我效能(社會層面),以及網站功能品質功能呈現(技術層面)等多元因素,因此,如何從「社會與技術層面」探討人力資源網站使用者行為意圖影響因素,是人力資源與資訊管理領域重要的研究議題。本研究最主要的研究目的與貢獻列述如後:

1.整理現有人力資源網站與網站使用者行為意圖影響因素的相關文獻,運用理
論基礎發展出完整的使用者對人力資源網站「行為意圖」的因果模型,擬從社會層面(包括就業意願與需求、人際與外部規範、個人能力)與技術層面(包括技術信念與品質感受),探究這些因素是否會影響使用者對人力資源網站的評價(包括使用網站態度、滿意度與行為意圖),並藉由此觀點擬定十三個訪談綱要的核心內容。

2.依據文獻分析與彙整藉深度訪談法,經過專家及曾使用過的求職者初訪及內容效度確認,再進行求職者與企業雇主的深度訪談,訪談的重點是以「全國就業 e 網」使用情形,作為訪談資料彙整與分析的主軸。

3.結合學術理論與實務訪談內容,本研究擬提出一個「人力資源網站使用者行為意圖影響因素」的研究架構,並發展五個研究命題,期能作為後續研究者進行實證分析之參考依據,以延伸研究架構的一般化推論能力。

關鍵字:社會與技術層面、行為意圖、求職網站
abstract

Due to the continuous progress of Internet and communication technology, recruitment methods have gradually changed. However, the quality regarding development of job search website is a critical issue on how to achieve an effective match between employer and job seeker. This involves in a variety of factors including job seekers’ work motivation and internet self-efficacy (social context), as well as the quality and display of website functionality (technical context). As a result, how to probe into the influencing factors on user behavioral intention of job search website from social and technical perspectives become an important issue in the field of human resources management and Internet-based information technology. The main purpose and contributions of this research are as follows:

1.A complete cause-effect model regarding the user behavioral intention on job search website is developed by collating existing job search websites and relevant literature of influencing factors on user behavioral intention of websites. From the social context (including employment willingness and requirement, interpersonal and external regulations, and personal ability) and the technical context (including technical belief and perceived website quality), this research plans to probe into whether these factors influence on user evaluation in respect of job search websites (including attitude, user satisfaction, and behavioral intention) and draft key contents of 13 interview outlines based on this viewpoint.
2.Based on the literature analysis of job search website and online user behavioral intention, and through the confirmation of content efficacy and initial interviews with experts and job seekers who used the job search website, an in-depth interview between the job seeker and employer is conducted. Being the main point of interview, the utilization of “e-job website” is also the focus regarding analysis and collation of interview data.
3.Combining academic theories and practical interview contents, this research plans to propose a research framework for user behavioral intention of job search website and develop five research propositions. The results of this research can be a reference for follow-up researchers to conduct empirical analysis and to extend the general inference ability of research framework.

Keywords: Social and Technical Contexts, Behavior Intention, Job Search Website,
目 錄
謝 辭 i
中文摘要 iii
英文摘要 iv
目 錄 vi
表目錄 ix
圖目錄 xii
第一章、緒論 1
1.1 研究背景 1
1.2 研究動機 3
1.3 研究目的 4
1.4 研究流程 5
第二章、文獻探討 6
2.1 社會層面定義 6
2.1.1 工作動機理論 7
2.1.2 計畫行為理論 11
2.1.3 主觀規範 14
2.2 技術層面定義 16
2.2.1 科技接受模型 20
2.2.2 品質知覺 22
2.3 人力資源網站定義 31
2.3.1 台灣人力資源網站發展現況 31
2.3.2 全國就業 e 網簡介 37
第三章、研究方法 39
3.1 人力資源網站使用的影響因素 39
3.2 研究範圍 40
3.2.1 研究對象 40
3.2.2 研究方法 41
3.2.3 研究程序 44
3.3 研究設計 45
3.3.1 研究方式 45
3.3.2 研究過程 45
3.3.3 個案選取說明 46
3.3.4 訪談工作規劃 47
3.4 訪談大綱撰擬 48
3.4.1 資料取得方式 48
3.4.2 訪談大綱方向 48
第四章、深度訪談資料彙整及結果分析 50
4.1 深度訪談對象資料及說明 50
4.2 深度訪談資料彙整及結果分析 59
4.2.1 網路運用能力 59
4.2.2 人際層面影響 70
4.2.3 外部層面影響 76
4.2.4 就業動機 84
4.2.5 求職者需求 90
4.2.6 有用性認知 98
4.2.7 易用性認知 102
4.2.8 系統品質 104
4.2.9 資訊品質 109
4.2.10 服務品質 115
4.2.11 網站使用態度 121
4.2.12 網站使用滿意度 126
4.2.13 使用意圖 133
第五章、結論與建議 138
5.1 建置研究架構與研究命題 138
5.1.1 建置研究架構 139
5.1.2 研究架構中各變數說明 140
5.1.3 研究命題 151
5.2 研究結論 152
5.3 研究限制與建議 155
5.3.1 研究限制 155
5.3.2 研究建議 156
參考文獻 158
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四、英文書籍
1. Barber, A. E. (1998),Recruiting employees: individual and organizational perspectives, Published by: Sage Publications, Inc。
2. Berg, B.L. (1998), Qualitative Research Methods for the Social Science, Boston: Allyn and Bacon。
3. Fishbein, M., and Ajzen, I. (1975), Beliefs, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley Publishing Company。
4. Georg Simmel (1998) ,Simmel on Culture, Published in association with Theory, Culture & Society。
5. Herbert Spencer(1820),“Western Philosophy 19th-century philosophy”.古典自由主義。.
6. Karl Heinrich Marx(1848), Das Kapital Kritik der politischen Oekonomie。
7. Roldan, J. L., and Millan, A. L. (2000), Analysis of the Information Systems Success Dimensions Interdependence: An Adaptation of the DeLone and McLean’s Model in the Spanish EIS Field, BIT World 2000. Conference Proceedings。
8. Wimmer, R. D. and Dominick, J. R. (1994), Mass media research: An introduction, Belmont, CA: Wadsworth。

五、參考網站
1. eMarketer:http://www.find.org.tw/find/home.aspx?page=news&id=4741
2. 人力資源管理與社會發展組織(Society for Human Resource Management,SHRM):http://tw.info.search.yahoo.com/language/translatedPage.php?tt=url&text=http%3A%2F%2Fwww.shrm.org%2Fhrmagazine%2F&lp=en_zt&.intl=tw&fr=yfp
3. 中華民國統計網(2008)http://www.stat.gov.tw/ct.asp?xItem=6731&ctNode=418
4. 中華經濟研究院(2006)http://news.epochtimes.com/b5/6/4/28/n1301718.htm
5. 中廣新聞網2007/09/17:http://www.bcc.com.tw/
6. 全國就業 e 網及勞委會就服中心網站
http://www.ejob.gov.tw/about/about.aspx
http://klesa.evta.gov.tw/index.php?act=list&cid=511
7. 淺談e-Learning 學習行為研究之理論:
8. http://tw.myblog.yahoo.com/riki.rich/article?mid=26
9. http://tw.myblog.yahoo.com/jw!9R.d00meFRaThl_VbkXvGuZKb7WEVKYO.5M-/article?mid=1
10. 資策會FIND╱經濟部工業局「電信平台應用發展推動計畫」:http://www.find.org.tw/find/home.aspx?page=many&id=191;http://www.find.org.tw/find/home.aspx?page=many&id=187
11. 資策會網站(2007) http://www.find.org.tw/find/home.aspx?page=news&id=4952
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