|
Adam, E. and P.M. Swamidass, (1989),“Assessing Operations Management from a Strategic Perspective.” Journal of Management, Vol.15, No.2, pp181-203. Bailey, K. D. (2003). Method of Social Research. 3rd ed. Library of Congress Publish, pp18. Chan, W. K. (2001). Harvard Business Review on Innovation. Harvard Business School Publishing Corporation, pp181. Craig, S. F., and E. B. Babette, (2003). Strategic and Competitive Analysis: Methods and Techniques for analyzing business competition. Pearson Education, Inc, pp111. Erich, J., A. D. Aaker, H. David, A. Q. John, K. David, and M. Jonathan, (1999). Harvard Business Review on Brand Management. Harvard Business School Publishing Corporation, pp203. Hanlon, P. (2006). Primal Branding Create Zealots for Your brand, Your Company, and Your Future. Sunbright Publishing Company, pp23. Helfat, C.E., and M.A. Peteraf, (2003). “The dynamic resource-based view: capability lifecycles.”Strategic Management Journal, Vol. 24 No.10, pp997-1010. Huang, C. L., and T. L. Lin, (2006). The Context and Context of Brand Equity Building. National Taipei University, pp184-191. Karin, F. (2007), “The Adaptive Capability Lifecycle.” University of Oulu, Finland, Vol. 4, pp1-17. Langley, A. (1999). “Strategies for theorizing from process data.” Academy of Management Review, Vol.24. No.4, pp691-712. Marc, G. (2002). Citizen Brand. Commonnlife Publishing Co., Ltd. , pp19. Marshall, K. (2006). Brand is Your Trump Card. Prospect Books Co., Ltd, pp17. Mason, A. C., and S. W. Gerard, (2007). Strategic Management─A Dynamic Perspective. Pearson Education, Inc., pp154-163. Roland, T. R., and A. Z. Valarie, (2004). Harvard Business Review on Customer-Centered Brand Management. Harvard Business School Publishing Corporation, pp116-127. Thomas, G. (2000). 4D Branding: Cracking the Corporate Code of the Network Economy. BookHouse Publishing Sweden, 1st edition, pp97. Yin, R. K. (2003). Case Study Research: Dsign and Methods. London: Stage, Thousand Oaks, CA. 3th edition, pp38.
經濟部科技政策中心(STPI)網站:http://bwnt.businessweek.com/brand/2006/ 主計處第三局網站:http://www.dgbas.gov.tw/dgbas03/bsl/text/indu/INDU-C.html 宏碁科技企業網站:http://www.Acer.com.tw/ 華碩電腦企業網站:http://www.asus.com.tw/ 趨勢科技企業網站:http://www.trendmicro.com.tw/ 友訊科技企業網站:http://www.dlinktw.com.tw/
|