(3.239.33.139) 您好!臺灣時間:2021/03/02 15:36
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:胡會豪
研究生(外文):Hu, Hui-Hao 
論文名稱:社員參與、消費價值與社員滿意度關係之研究─以台灣主婦聯盟生活消費合作社為例
論文名稱(外文):The Study of Relationship Between the Members’ Participation、Consumer Value and Members’ Satisfaction – Focus on the Taiwan Homemaker’s Union Life-Consumption Cooperatives
指導教授:唐錦秀唐錦秀引用關係
指導教授(外文):TARNG, CHIN-SHIOW
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:合作經濟學系
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:71
中文關鍵詞:社員參與消費價值社員滿意度線性結構模式
外文關鍵詞:Members'' ParticipationConsumer ValueMembers'' SatisfactionLISREL
相關次數:
  • 被引用被引用:10
  • 點閱點閱:959
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:312
  • 收藏至我的研究室書目清單書目收藏:5
本研究之要旨,首先在探討社員參與、消費價值與社員滿意度之理論基礎及其相關研究;其次,再了解台灣主婦聯盟生活消費合作社之社員參與、消費價值與社員滿意度的現況,並提出線性結構模式,以消費價值為中介變項,探討其介於社員參與及社員滿意度之中介效果。最後,綜合文獻探討與實證結果,提出具體建議,期能有助於台灣主婦聯盟生活消費合作社社員滿意度之提升。

本研究採用問卷調查法,以台灣主婦聯盟生活消費合作社為對象,研究抽樣調查依配額抽樣抽
取樣本,蒐集資料後以SPSS及LISREL統計軟體進行資料處理分析,得到以下發現:

1、社員參與程度愈高,消費價值愈高。
2、消費價值愈高,社員滿意度愈高。
3、消費價值的中介效果顯著,亦即社員參與會透過消費價值進而提升社員滿意度。
The purpose of this study is firstly to comprehend the members’ participation, consumer value and members’ satisfaction in Taiwan Homemaker’s Union Life-Consumption Cooperatives. Furthermore, we explore the impact of members’ participation, consumer value on members’ satisfaction and the intervening effects of consumer value.
Collected data from 278 members in Taiwan Homemaker’s Union Life-Consumption Cooperatives (from 34 branches), this study conducts mediating effect analysis by SPSS and LISREL. The empirical results of this study indicate that members’ participation practices contribute members’ satisfaction through the mediating effects of consumer value.
目錄
第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究方法與步驟 3
第二章 文獻探討 6
第一節 合作社的意義、價值與原則 6
第二節 台灣主婦聯盟生活消費合作社之發展 11
第三節 顧客參與及社員參與 16
第四節 消費價值 21
第五節 社員滿意度 23
第六節 社員參與、消費價值及社員滿意度之闗係 27
第三章 研究設計 31
第一節 研究架構 31
第二節 變數操作型定義 32
第三節 問卷設計 32
第四節 資料分析方法 37
第四章 實證結果分析 43
第一節 問卷回收與樣本結構分析 43
第二節 問卷信度與效度之檢測結果 45
第三節 因素分析 49
第四節 線性結構模式之估計結果與分析 50
第伍章 結論與建議 55
第一節 結論 55
第二節 學術與實務意涵 57
第三節 建議 58







圖目錄

圖1-1 研究流程圖 5
圖2-1 台灣主婦聯盟生活消費合作社組織架構圖 16
圖2-2 個人面向動機, Johnston Birchall and Richard Simmons, 2004 19
圖2-3 群體面向動機, Johnston Birchall and Richard Simmons, 2004 20
圖2-4 影響消費者選擇的五種價值 22
圖3-1 研究架構圖 31
圖4-1 本研究實證結果圖 52



表目錄

表2-1 各學者對合作社之定義 8
表2-2 學者對顧客滿意度之定義 26
表3-1 社員參與的衡量構面及衡量題項 36
表3-2 消費價值衡量構面及衡量項目 37
表3-1 社員滿意度之問卷題項 38
表3-2 LISREL配適度指標比較 44
表4-1 性別次數分配 46
表4-2 年齡次數分配 46
表4-3 教育程度次數分配 47
表4-4 家庭月收入次數分配 47
表4-5台灣主婦聯盟生活消費合作社社員參與、消費價值與社員滿意度之現況 48
表4-6 問卷各構面之信度 49
表4-7 問卷各構面之效度 50
表4-8 KMO指數與Bartlett球形考驗結果 51
表4-9 因素分析結果 52
表4-11 觀測變數之共變數矩陣 53
表4-12 配適度指標 54
表4-13 LISREL路徑關係效果 55
一、英文部份
1.Albaum, Gerald, Kenneth G. Baker, George C. Hozier Jr. & Robert D.Rogers (2002), ”Smoking behavior, information sources, and consumption values of teenagers: Implications for public policy and other intervention failures”, The Journal of Consumer Affairs, Vol.36, pp.50-76.
2.Bettencourt, L.A. (1997), “Customer Voluntary Performance: Customers As Partners In Service Delivery”, Journal of Retailing, 73(3), 383-406.
3.Blackwell, Miniard and Engel (2001), consumer behavior , 9th ed., Harcourt,Inc.
4.Bloch, P. H., R. F. Bush & L. Campbell (1993), Consumer Accomplices in Product Counterfeiting : A Demand-Side Investigation, Journal of Consumer Marketing, pp.27-36.
5.Bulger & Mellor (1997), Self-efficacy as a mediator of the relationship between perceived union barriers and women's participation in union activities, Journal of Applied Psychology(JAP), 82(6), 935-44.
6.Cardozo, R. N., (1965), "An Experience Study of Customer Effort, Expectation and Satisfaction," Journal of Marketing Research, 2, 244-249.
7.Cyert and March (1963),《Behavioral Theory of the Firm》, Englewood Cliffs, NJ: Prentice Hall.
8.Ennew, C.T. and M.R. Binks (1996), “Good and Bad Customers: The Benefits of Participating in the Banking Relationship,” International Journal of Bank Marketing, 14(2), 5-13.
9.Ennew, C. T. and Binks, M. R. (1999), “Impact of Particpative Service Relationships on Quality, Satisfaction and Retention: An Exploratory Study,” Journal of Business Research, 46(2), 121-132.
10.Faranda, W. T. (1994), “Customer Participation in Service Production: An EmpiricalAssessment of the Influence of Realistic Service Previews,” unpublished doctoraldissertation, Arizona State University.
11.Gartner, A. and Reissman, F. (1974), “The Service Society and the New Consumer Vanguard”, NY: Harper and Row.
12.Hart, C.W. and Johnson, M.D. (1999), “Growing the trust relationship,” Marketing Management, Spring: 9-19.
13.Holbrook, M. B. and Hirschman, E. C.(1982), “The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun,” Journal of Consumer Research, 9(2), 132-140.
14.Howard John A. (1989), Consumer Behavior in Marketing Strategy,Prentice-Hall International Editions.
15.James Finch (1999), “Differential Impact of Multiple Consumption Values in Retail Co-operative Patronage” ICA, Vol.92 NO1, pp.27-40
16.Johnston Birchall and Richard Simmons (2004), “What Motivates Members to Participate in Co-operative and Mutual Businesses?- A theoretical model and some findings”, Annals of Public and Cooperative Economics, 75(3), 2004, pp.465-495.
17.Keith J. Leggett and Robert W. Strand (2002), “Membership growth, multiple membership groups and agency control at credit unions”, Review of Financial Economics 11, pp37-46.
18.Kellogg, D.L., Youngdahl, W.E. and D.E. Bowen (1997), “On the Relationship between Customer Participation and Satisfaction: Two Frameworks,” International Journal of Service Industry Management, 8(3), 206-219.
19.Kelly, S. W., Donnelly, J. H. Jr. and Skinner, S. J (1990), “Customer Participation in Service Production and Delivery”, Journal of Retailing, 66(3) 315-335.
20.Kluckhohn C. (1951), “Values and value orientations in the theory of Action-An exploration in Definition and classification” in Talcott Parsons and Edward A Shiles Toward a general Theory of Action Cambridge Mass: Harvard University Press 1951, p395.
21.Kotler, P., (1997), “Marketing Management: Analysis, Planning Implementation and Control”, New Jersey: Prentice-Hall.
22.Kotler, P., W. H. Ang, S. M. Leong, and C. T. Tan (1999), “Marketing Management: An Asia Perspective”, Singapore: Prentice-Hall.
23.Narver, John C. and Stanley F. Slater (1990), “The Effect of a Market Orientation on Business Profitability”, Journal of Marketing, Vol. 54 (October), 20-35.
24.Oliver, R.L. (1996), “Satisfaction: A Behavioral Perspective on the Consumer”, New York:McGraw Hill Companies, Inc.
25.Oliver Hart and John Moore (1996), ”The Governance of Exchanges Mmbers’ Cooperatives versus outside Ownership”, Oxford review of economic policy, Vol. 12, NO4, 53-69.
26.Rémy, E. and S. Kopel (2002), “Social Linking and Human Resources Management in the Service Sector,” The Service Industries Journal, 22(1), 35-56.
27.Roald Nes (1999), “Members’ Satisfaction with and Loyalty towards Co-op Organizations”, ICA, Vol.92 NO1, pp.14-26
28.Robert Whitaker, Judy Kay (2003), ”Location and Activity Modelling in Intelligent Environments”, Technical Report NO565.
29.Rokeach (1975) “The Nature of Human Values” New York: Free Press 1973 p5.
30.Sheth, J. N., (1974), “A Theory of Family Buying Decisions” , New York: Harper & Row, pp.17-33.
31.Sheth, J. N., B. I. Newman, & B. L. Gross (1991), “Consumption Values and Market Choices: Theory and Applications.” Cincinnati, OH: Southwestern Publishing.
32.Silpakit, P. and Fisk, R.P. (1985), “Participatizing” the Service Encounter: A Theoretical Framework, “ in Bloch, T. M., Upah, G. D. and Zeithaml. V. A. (Eds), Services Marketing Association, 117-121.
33.Sin, Leo YM, Stella L. M. So, Oliver H. M. Yau & Kenneth Kwong (2001), “Chinese women at the crossroads: An empirical study on their role Consumer orientations and consumption values in Chinese society”, The Journal of Marketing Vol.18, pp.348-367.
34.Stuart, I. F. and Muller, P. J. (1994),“ Total quality management and supplier partnership”, International Journal of Purchasing and Materials Management, 30(1), pp.14-20.
35.Tan, Benjamin (2002), “Understanding consumer ethical decision making with respect to purchase of pirated software”, The Journal of Consumer Marketing, Santa Barbara: Vol.19, Iss.2/3; pp.96-111.
36.Westbrooks, R. A. (1980), “A Rating Scale for Measuring Product/Service Satisfaction, “ Journal of Marketing, 18(3), 68-72.
37.Wirtz, J. (2003),“Halo in customer satisfaction measure: The role of purpose ofrating, number of attributes and customer involvement,"International Journal of Service Industry Management, 14(1), 96-119.
38.Woodside, Arch G., Lisa L. Frey, and Robert Timothy Daly (1989) “Linking Service Quality,Marketing Customer Satisfaction and Behavioral Intentions.” Journal of Health Care 9, no. 4 : 5-17.
39.Yelkur, R. (2000), “Customer Satisfaction and the Services Marketing Mix”, Journal of Professional Service Marketing, Vol.21, 105-115.
40.Youngdahl, W.E. and D.L. Kellogg (1997), “The Relationship between Service Customers’ Quality Assurance Behaviors, Satisfaction, and Effort: A Cost of Quality Perspective,” Journal of Operation Management, 15(1), 19-32.
41.Zeithaml, V. A. (1981), “How consumer evaluation processes differ Between goods and services”, Journal of Marketing of Services, Vol. 9, No.1, pp.25-32.
二、中文部份
1.Alexander F.laidlaw著中國儲蓄互助協會譯(1985),《公元兩千年合作社》,台北:中國儲蓄互助協會。
2.Peter M. Sange著郭進隆譯(1994),《第五項修練:學習型組織的藝術與實務》,台北:天下文化出版社。
3.Sven Ake Book著孫炳焱譯(2003),《世界變遷下的合作社基本價值》,台北:中華民國合作學社。
4.丁秋芳、唐錦秀(2002),「由組織學習理論採討僉戶組織教育、訓練與宣導」,公元2002年全國合作行政研討會,台北:國立台北大學。
5.丁秋芳(2004),「健康、環境與消費合作社經營策略之研究─台灣主婦聯盟生活消費合作社個案分析」,《合作經濟》,第82期。
6.王永昌(2002),「各國合作事業─消費篇」,未出版,台北:內政部
7.尹樹生(1985),《合作制度論》,台北:中華學術院合作經濟研究所。
8.尹樹生(1994)《合作經濟概論》,台北:三民書局。
9.邱皓政(2004),《結構方程模式:LISREL 的理論、技術與應用》,台北;雙葉書廊。
10.孫炳焱(1996), 「論合作社原則的演進與一九九五年新合作社原則之含義」,《合作發展》,50:16-22。
11.梁玲菁、唐錦秀(2007),「台灣主婦聯盟生活消費合作社之發展模式分析─學習組織與陪伴組織」,《合作經濟》,93:1-39。
12.郭廸賢(1996)「邁入二十一世紀的合作原則與教育」,《合作發展》,200:4-8。
13.郭廸賢(2005),「自願與公開社員制之沿革與實踐」,《逢甲合作經濟》,94.06:9-19。
14.陳伯村、趙榮松(2001),《合作社組織管理通論》,台中:財團法人台灣省合作事業發展基金會。
15.陳俊宏(2002),「消費者參與合作設計之研究」,雲林科技大學工業設計系碩士班論文。
16.郭生玉(1990),《心理與教育測驗》,台北:精華書局
17.謝安田、顏昌華(2004),顧客參與對服務人員工作投入影響之研究,中華管理學報,第五卷,第三期,頁43-58。
18.蕭文龍(2007),《多變量分析最佳入門實用書-SPSS+LISREL(SEM)》。台北:碁峰資訊。
19.魏明堂(2002),「高職教師對國中生職業試探與輔導活動實施工作滿意度研究」,國立台北科技大學技術及職業教育研究所碩士論文。
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔