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一、中文部分
1.邱皓政(2003)，「結構方程模式—LISREL的理論、技術與應用」，雙葉書廊
2.黃俊英(1999)，「行銷研究-管理與技巧，第六版，華泰書局」
3.周文賢(2001)，「多變量統計分析-SAT/STAT之應用」，智勝文化
4.張紹勳(2001)，「結構方程模式」，雙葉書廊
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