中文部份
1、李靜怡(2004),「手機使用者對手機行動上網之創新抵制來」,國立台灣科技大學企業管理研究所行銷評論,行銷評論,2004年秋季第一卷第一期。2、陳亭羽、朱雅筠、崔哲偉(2006),「消費者特性與知覺障礙對手機上網創新採用行為之研究」,工研院創新與科技管理研討會。
3、廖凡雅(2006),「手機使用者對於3G影音服務之創新抵制因素來源分析」,國立台灣科技大學管理研究所研碩士論文。4、徐艾怡(2007),「口碑效應對組織購買意願的影響以多功能事務機器為例」,國立台灣科技大學企業管理研究所碩士論文。5、董中凱(2005),「知識擴散與多樣性新機制之探討–以多功能事務機器之技術系統為例」,國立清華大學碩士論文。6、姜水傳(2002),「多功能事務機器廠商的競爭策略分析」,國立交通大學科技管理研究所碩士論文。7、蔡東峻(1998),「由消費者觀點與廠商觀點探討高科技產品之特性與行銷策略」,行政院國家科技委員會專題研究計畫成果報告。
8、王淑賢(2002),「消費者創新採用研究:以第三代無線通訊為例」,台灣科技大學企業管理研究所碩士論文。9、丁欣寧(2003),「第三代行動電通訊服務創新採用意願之研究-以台中市為例」,國立中興大學應用經濟學研究所碩士論文。英文部分
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