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研究生:蔡在湖
研究生(外文):Tsai-Hu Tsai
論文名稱:知識管理暨新產品願景對新產品開發績效之影響--以台灣製造業為例
論文名稱(外文):The Synergistic Effect of Knowledge Management and New Product Vision on New Product Development Performance : An Integration and Empirical Examination in Taiwan Area Industries
指導教授:李嘉聖李嘉聖引用關係
指導教授(外文):Jia-Sheng Lee
學位類別:碩士
校院名稱:靜宜大學
系所名稱:管理碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008/06/
畢業學年度:96
語文別:中文
論文頁數:111
中文關鍵詞:知識管理新產品願景新產品開發績效
外文關鍵詞:knowledge managementnew product visionnew product development performance
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本研究的目的在探討知識管理對新產品開發績效的影響,並分析新產品願景在其間所扮演的角色,是否具有相輔相成的效果。藉由「知識管理」、「新產品願景」及「新產品開發績效」三者間關係的實證結果,分析是否藉由妥善的知識管理活動,與重視澄清新產品的願景,可提高企業新產品開發績效。本研究以國內製造業為研究對象,以郵寄問卷方式,針對研究開發單位的高階主管及專案經理進行調查,總計發出618份問卷,回收之有效問卷為125份問卷,回收率為20.43%,經因素分析、信度及效度分析、相關分析及回歸分析等統計分析,實驗結果發現:
1.知識管理對新產品開發績效的影響:研究發現知識蒐集、知識分享及知識蓄積,對新產品開發成功或新產品準時上市都有顯著性正向影響。換言之,知識管理的建立及推行程度越高,對新產品開發績效有提升效果。
2.新產品願景對新產品開發績效的影響:研究發現願景釐清、願景穩定及願景支持,對新產品開發成功或新產品準時上市都有顯著性正向影響。這說明新產品願景的重視程度,會對新產品開發績效有提升效果。
3.知識管理與新產品願景交互作用新產品開發績效的影響:研究發現知識蒐集與願景穩定交互作用,以及知識蓄積與願景穩定交互作用,都會對新產品開發成功有顯著性正向影響;知識蒐集與願景穩定交互作用,也會對新產品準時上市有顯著性正向影響。
The purpose of this thesis is to study how the knowledge management can affect the new product development performance and how the new product vision can help in the new product development performance. We would like to learn if good knowledge management and clarifying new product vision can improve the enterprises’ new product development performance. The population of this study is the manufacturing industries in Taiwan. We gather information through collecting questionnaires from managers in charge of new product development departments of the firms. Totally 618 questionnaires are mailed and 132 questionnaires are returned, among which 125 are effective. The effective return rate is 20.43%. SPSS 15.0 for Windows is used as the tool for statistical analysis. The statistical methods applied in this research include reliability analysis, factor analysis, Pearson’s correlation analysis and multiple regression analysis. The conclusions are as follows:
1. Making more efforts to carry out knowledge management will raise the new product development performance. In other words, knowledge gathering, sharing and accumulating will give a positive and significant effect on the performance of new product development and are helpful for the new products to enter the market on time.
2. Giving more emphasis on new product vision will also raise the new product development performance. In other words, clarifying, stabilizing and supporting the new product vision will give a positive and significant effect on the performance of new product development and are helpful for the new products to enter the market on time.
3. The interactive effect upon knowledge management and new product vision will give a positive and significant effect on the performance of new product development and are helpful for the new products to enter the market on time. In other words, the interactive effect upon knowledge gathering and new product vision stabilizing, and the interactive effect upon knowledge accumulating and new product vision stabilizing give a positive and significant effect on the performance of new product development. And also the interactive effect upon knowledge gathering and new product vision stabilizing give a positive and significant effect on the performance of new product development for entering the market on time.
目 錄
中文摘要 .................................................I
英文摘要 .................................................II
目錄 .....................................................V
表目錄 ..................................................VII
圖目錄 .................................................VIII

第一章 緒論
第一節 研究背景與動機 ......................................1
第二節 研究目的 ...........................................3
第三節 研究流程 ...........................................4
第四節 論文架構 ............................................5

第二章 文獻探討
第一節 新產品開發績效 .....................................6
第二節 知識管理 ...........................................23
第三節 新產品願景 .........................................35
第三章 研究方法
第一節 研究架構 ..........................................46
第二節 研究假設 ...........................................47
第三節 研究變數及操作性定義 ...............................50
第四節 資料蒐集方法與樣本特性分析 ..........................55
第五節 資料分析方法 ........................................60

第四章 統計分析
第一節 量表構面建立與信度分析 ..............................62
第二節 知識管理、新產品願景及新產品開發績效之相關性分析 .......69
第三節 知識管理、新產品願景之交互作用對新產品開發成功的影
響性分析 ...........................................72

第五章 結論與建議
第一節 結論 ...............................................78
第二節 對企業界之建議 ......................................81
第三節 研究限制 ...........................................83
第四節 對後續研究之建議 ....................................85

參考書目 .................................................86
附錄 研究問卷 ............................................106
參考書目
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