(一)中文部份
[1] 陳柏蓁,百貨公司贈品促銷對消費者行為之影響 以台北市百貨公司為例,碩士論文,國立交通大學管理科學系所,2004。[2] 翁崇雄,提升服務品質策略之研究,台大論叢,第2卷,第1期,53-77頁,1991。
[3] 林祐全,購物中心環境與購物型態對惠顧意願影響之研究 以臺茂與金銀島購物中心為例,碩士論文,國立成功大學企業管理研究所,2001。
[4] 黃麗霞與張重昭,贈品促銷之價格呈現方式對促銷效果之影響,管理思維與實務學術研討會,2004。
[5] 張士峰,消費者對不同促銷方法偏好之研究,碩士論文,交大管科所, 1996。[6] 黃麗霞,贈品促銷型式對消費者的知覺價值與購買意願之影響,博士論文,國立台灣大學商學研究所,2002。
[7] 鄭博升,價格促銷、品牌熟悉度與消費者知覺促銷利益對品牌評價的影響
以台北市連鎖便利商店促銷活動為例,碩士論文,真理大學管理科學研究
所在職碩士專班,2005。
[8] 黃麗霞,贈品促銷型式對消費者的知覺價值與購買意願之影響,博士論文,國立台灣大學商學研究所,2002。
[9] 楊逢元,東森新聞報記者,台北報導,2007。
[10] 劉美琪,促銷管理-理論與實務,台北,正中書局,1995。
[11] 何育秀,影響消費者選擇電子商務購買決策便利之研究,碩士論文,中國文化大學國際企業管理研究所,1990。[12] 邱杏兒,線上旅遊產品服務特性對消費者購買決策之影響,碩士論文,中國文化大學新聞研究所,1990。
[13] 王又鵬,促銷活動對消費者購買行為影響之研究,博士論文,國立政治大學企研究所,1993。
[14] 張育昭,徐榮昇,許瓈文,高亦涵,電視購物頻道之顧客滿意度研究—以東森電視購物為例,華岡印刷傳播學報:印刷傳播管理,36 卷,75-84,1990。
[15] 呂淑卿,量飯店促銷活動對消費者購買意願之影響,碩士論文,輔仁大學管理學研究所,2005。[16] 洪郁翔,促銷折扣、品牌知名度、與知覺價值對消費者購買意願影響之研究,碩士論文,中國文化大學國際企業管理研究所,2005。[17] 鄭碩豪,便利商店贈品促銷對台北市消費者行為影響之研究,碩士論文,國立交通大學經營管理研究所,2007。
[18] 陳士葦,免費贈品促銷形式對消費者整體評價及知覺操作意圖之影響,碩士論文,國立中山大學企業管理系研究所,2006。[19] 張永贜 ,便利商店贈品促銷與購買意願關係之研究-以知覺價值為中介變數,碩士論文,國立台北科技大學商業自動化與管理研究所,2006。
台灣7-11的網址
http://www.7-11.com.tw/product/icash/about.asp
台灣7-11的wikipedia
http://zh.wikipedia.org/wiki/7-11
公平會的網址
http://www.stnn.cc:82/hot_news/gd_20060921/t20060921_338402.html
http://tw.epochtimes.com/bt/5/10/27/n1099362.htm
(二)英文部分
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