(34.237.52.11) 您好!臺灣時間:2021/05/18 11:38
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:潘京蒂
研究生(外文):Ching-Ti Pan
論文名稱:道德強度與道德判斷對消費者使用盜版軟體意願的聯合調節影響
論文名稱(外文):THE JOINT MODERATING IMPACT OF MORAL INTENSITY AND MORAL JUDGMENT ON CONSUMER’S PIRATED SOFTWARE USE INTENTION
指導教授:陳美芳陳美芳引用關係
指導教授(外文):Mei-Fang Chen
學位類別:碩士
校院名稱:大同大學
系所名稱:事業經營學系(所)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
論文頁數:116
中文關鍵詞:聯合調節道德強度道德判斷盜版軟體
外文關鍵詞:Moral IntensityMoral JudgmentPirated SoftwareJoint Moderator
相關次數:
  • 被引用被引用:3
  • 點閱點閱:335
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:2
根據商業軟體聯盟 (Business Software Alliance, BSA) 在2006年的調查顯示,在亞洲地區盜版軟體率約為55%。BSA進一步地估計如果台灣在2009年以前盜版軟體的行為降低10%,全球將會多出200萬個工作機會,同時台灣也能創造出135億的經濟成長。本研究採用Ajzen (1991) 所提出的計劃行為理論來探討消費者使用盜版軟體的意願。本研究的資料蒐集是透過網路上的使用者,並採用調節迴歸模型以解釋道德強度及道德判斷對於消費者使用盜版軟體意願的聯合調節效果。結果顯示計劃行為理論所提出的構念─消費者對於盜版軟體的態度、主觀規範及知覺行為控制對於使用盜版軟體意願具有正面影響。此外,道德強度及道德判斷的聯合調節對於消費者使用盜版軟體意願確實具有某種程度的調節效果。本研究的結果確實可以對消費者不當行為的相關研究有所貢獻,同時也可以提供給台灣政府當局及對抗盜版軟體相關產業一些管理意涵的相關建議。
Based on the Business Software Alliance’s (BSA) survey in 2006, about 55% of software are pirated versions in Asia. The BSA further estimated that two million new job opportunities would be created and economic growth could be increased by about US$13.5 billion if pirated software misbehavior was reduced 10% by 2009. This study uses the Theory of Planned Behavior proposed by Ajzen (1991) to explore consumers’ intention to use pirated software. Data are collected from software users on the Internet and a moderator regression analysis is adopted to examine the joint moderating effect of moral intensity and moral judgment on consumers’ use intention of software piracy in this study. The results reveal that all the constructs proposed in TPB—consumers’ attitudes toward pirated software, subjective norms, and perceived behavioral control—have positive impacts on the use intension of pirated software. In addition, the joint moderating effect of moral intensity and moral judgment is manifested in consumers’ use intention of pirated software. The results of this study could enhance the stream of consumer misbehavior research and provide some managerial implications for Taiwan’s government authorities concerned and the related industry devoted to fighting pirated software.
ABSTRACT IN CHINESE i
ABSTRACT IN ENGLISH ii
ACKNOWLEDGEMENTS iii
CONTENTS iv
CHAPTER1 1
INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Objective 3
CHAPTER2 4
LITERATURE REVIEW 4
2.1 Theory of Reasoned Action and Theory of Planned Behavior 4
2.2 Moral Intensity 8
2.3 Moral Judgment 10
CHAPTER3 11
RESEARCH METHODOLOGY 11
3.1 Research Framework 11
3.2 Research Hypotheses 13
3.3 Operational Definitions of Variables 17
3.4 Questionnaire Design 19
3.5 Pretest 26
3.6 Analysis Method 27
CHAPTER4 28
DATA ANALYSIS 28
4.1 Descriptive Statistics Analysis 28
4.2 Confirmatory Factor Analysis 30
4.3 Measurement Model Analysis 31
4.4 Moderated Regression Analysis 35
CHAPTER5 40
CONCLUSIONS AND MANAGERIAL IMPLICATIONS 40
5.1 Conclusions 40
5.2 Managerial Implications 42
5.3 Limitations and Future Research Suggestions 43
BIBLIOGRAPHY 44
APPENDIX 49
VITA 52
Ajzen, I. “The Theory of Planned Behavior.” Organizational Behavior and Human Decision Processes 50, no.2 (1991): 179-211.
Ajzen, I. and M. Fishbein. Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice Hall, 1980.
Ajzen, I. From Intentions to Actions: A Theory of Planned Behavior, In Kuhland, J. and Beckman, J. (Eds.), Action-control: From Cognitions to Behavior Heidelberg: Springer, 1985.
Akaah, I. P. “Differences in Research Ethics Judgments between Male and Female Marketing Professionals.” Journal of Business Ethics 8, no.5 (1989): 375-381.
Anderson, J. C. and D. W. Gerbing. “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach.” Psychological Bulletin 103, no.3 (1988): 411-423.
Beck, J. and I. Ajzen. “Predicting Dishonest Actions Using the Theory of Planned Behavior.” Journal of Research in Personality 25, no.3 (1991): 285-301.
Bommer, M., G.. Clarence, J. Gravander, and M. Tuttle. “A Behavioral Model of Ethical and Unethical Decision Making.” Journal of Business Ethics 6, no.4 (1987): 265-280.
Chang, M. K. “Predicting Unethical Behavior: A Comparison of the Theory of Planned Behavior.” Journal of Business Ethics 17, no.16 (1998): 1828-1834.
Champoux, J. E. and W. Peters. “Form, Effect Size and Power in Moderated Regression Analysis.” Journal of Occupational Psychology 60, no.3 (1987): 243-255.
Chia, A. and L. S. Mee. “The Effect of Issue Characteristics on the Recognition of Moral Issues.” Journal of Business Ethics 27, no.3 (2000): 255-269.
Chiou, J. S., C. H. Hsieh, and H. H. Lee. “The Antecedents of Music Piracy Attitudes and Intentions.” Journal of Business Ethics 57, no.2 (2005): 161-174.
Cronbach, L. J. “Coefficient Alpha and the Internal Structure of Tests.” Psychometrika 16, no.3 (1951): 297-334.
d’Astous, A., F. Colbert, and D. Montpetit. “Music Piracy on the Web–How Effective Are Anti-Piracy Arguments? Evidence from the Theory of Planned Behaviour.” Journal of Consumer Policy 28, no.3 (2005): 289-310.
Davis, M. A., N. B. Johnson, and D. G. Ohmer. “Issue-Contingent Effects on Ethical Decision-Making: A Cross-Cultural Comparison.” Journal of Business Ethics 17, no.4 (1998): 373-389.
Eagly, A. H. and S. Chaiken. The Psychology of Attitudes, Fort Worth, TX: Harcourt Brace Jovanovich, 1993.
Fishbein, M. and I. Ajzen. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Ma: Addison Wseley, Reading, 1975.
Fornell, C. and D. F. Larcker. “Structural Equation Models with Unobservable Variables and Measurement Error.” Journal of Marketing Research 18, no.1 (1981): 39-50.
Franke, G. R., D. F. Crown, and D. F. Spake. “Gender Differences in Ethical Perceptions of Business Practices: A Social Role Theory Perspective.” Journal of Applied Psychology 82, no.6 (1997): 920-934.
Gifford, J. B. and D. G. Norris. “Research Note: Ethical Attitudes of Retail Store Managers: A Longitudinal Analysis.” Journal of Retailing 63, no.3 (1987): 298-311.
Glover, S. H., M. A. Bumpus, J. E. Logan, and J. R. Ciesla. “Re-Examining the Influence of Individual Values on Ethical Decision Making.” Journal of Business Ethics 16, no.12-13 (1997): 1319-1329.
Harrington, S. J. “A Test of a Person-Issue Contingent Model of Ethical Decision Making in Organizations.” Journal of Business Ethics 16, no.4 (1997): 927-939.
Hunt, S. D. and S. M. Vitell. “A General Theory of Making Ethics.” Journal of Macromarketing 6, no.1 (1986): 5-16.
Jacobson, H. and R. Green. “Computer Crimes.” American Criminal Law Review 39, no.1 (2002): 273-325.
Jones, T. M. “Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model.” The Academy of Management Review 16, no.2 (1991): 366-395.
Jones, T. M. and V. L. Huber. “Issue Contingency in Ethical Decision Making.” International Association for Business and Society Proceeding, (1992): 156-166.
Kini, R. B., H. V. Rominger, and B. S. Vijayaraman. “An Empirical Study of Software Piracy and Moral Intensity among University Students.” The Journal of Computer Information Systems 40, no.3 (2000): 62-72.
Kini, R. B., H. V. Ramakrishna, and B. S. Vijayaraman. “Shaping of Moral Intensity Regarding Software Piracy: A Comparison between Thailand and U.S. Students.” Journal of Business Ethics 49, no.1 (2004): 91-104.
Kleinbaum, D. G., L. L. Kupper, K. E. Muller, and A. Nizam. Applied Regression Analysis and Other Multivariable Methods, Pacific Grove, CA: Duxberry Press, 1998.
Kohlberg, L. Stages and Sequence: The Cognitive-Developmental Approach to Socialization, Handbook of Socialization Theory and Research, Chicago: Rand Mcnally, 1969.
Kok, G., H. de Vries, A. N. Muddle, and V. J. Strecher. “Planed Health Education and the Role of Self-Efficacy: Dutch Research.” Health Education Research 6, no.2 (1991): 231-238.
Kuo, F. Y. and M. H. Hsu. “Development and Validation of Ethical Computer Self-Efficacy Measure: The Case of Softlifting.” Journal of Business Ethics 32, no.4 (2001): 299-315.
Kwong, K. K., O. H. M. Yau, J. S. Y. Lee, L. Y. M. Sin, and A. C. B. Tse. “The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers.” Journal of Business Ethics 47, no.3 (2003): 223-235.
Logsdon, J. M., J. K. Thompson, and R. A. Reid. “Software Piracy: Is It Related to Level of Moral Judgment.” Journal of Business Ethics 13, no.11 (1994): 849-857.
Madden, T. J., P. S. Ellen, and I. Ajzen, “A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action.” Personality and Social Psychology Bulletin 18, no.1 (1992): 3-9.
Marcoulides, G. A. and R. E. Schumacker. Advanced Structural Equation Modeling, Mahwah, New Jersey: Erlbaum, 1996.
Morris, S. A. and R. A. McDonald. “The Role of Moral Intensity in Moral Judgments: An Empirical Investigation.” Journal of Business Ethics 14, no.9 (1995): 715-726.
Peace, G. A., D. F. Galletta, and J. Y. L. Thong. “Software Piracy in the Workplace: A Model and Empirical Test.” Journal of Information Management Systems 20, no.1 (2003): 153-177.
Reidenbach, R. E. and D. P. Robin. “Toward the Development of A Multidimensional Scale for Improving Evaluations of Business Ethics.” Journal of Business Ethics 9, no.8 (1990): 639-653.
Rest, J. R. Development in Judgment Moral Issues, Minneapolis, MN: University of Minnesota Press, 1979.
Rest, J. R. Moral Development: Advances in Research and Theory, New York, NY: Praeger, 1986.
Ramakrishna, H. V., R. B. Kini, and B. S. Vijayaraman. “Shaping of Moral Intensity Regarding Software Piracy in University Students: Immediate Community Effects.” The Journal of Computer Information System 41, no.4 (2001): 47-51.
Robin, D. P., R. E. Reidenbach, and P. J. Forrest. “The Perceived Importance of an Ethical Issue as an Influence on the Ethical Decision-Making of ad managers, Journal of Business Research 35, no.1 (1996): 17-28.
Simpson, P. M., D. Banerjee, and C. L. Simpson Jr. “Softlifting: A Model of Motivating Factors.” Journal of Business Ethics 13, no.6 (1994): 431-438.
Singer, M. S. “The Role of Moral Intensity and Fairness Perception in Judgments of Ethicality: A Comparison of Managerial Professionals and the General Public.” Journal of Business Ethics 15, no.4 (1996): 469-474.
Singhapakdi, A., S. J. Vitell, and G. R. Franke. “Antecedents, Consequences and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies.” Journal of Academy of Marketing Science 27, no.1 (1999): 19-35.
Southwood, K. E. “Substantive Theory and Statistical Interaction: Five Models.” American Journal of Sociology 83, no.5 (1978): 1154-1203.
Tan, B. “Understanding Consumer Ethical Decision Making with Respect to Purchase of Pirated Software.” The Journal of Consumer Marketing 19, no.2-3 (2002): 96-111.
Thong, J. Y. L. and C. S. Yap. “Testing an Ethical Decision-Making Theory: The Case of Softlifting.” Journal of Management Information Systems 15, no.1 (1998): 213-237.
Tonglet, M. “Consumer Misbehavior: An Exploratory Study of Shoplifting.” Journal of Consumer Behavior 1, no.4 (2002): 336-354.
Trevino, L. K., C. D. Sctton, and R. Woodman. Effects of Reinforcement Contingencies and Cognitive Moral Development on Ethical Decision-making Behavior, Paper Presented at the Annual Meeting of the Academy of Management, CA: San Diego., 1985.
Villazon, C. H. and P. Dion. “Software Piracy: A Study of Formative Factors.” Journal of Applied Management and Entrepreneurship 9, no.4 (2004): 66-85.
Wagner, S. C. and G. L. Sanders. “Considerations in Ethical Decision-Making and Software Piracy.” Journal of Business Ethics 29, no.1-2 (2001): 161-167.
Weber, J. Assessing The Role of The Moral Issue and Its Intensity upon Managerial Decision Making, International Association for Business and Society Proceedings, (1993): 390-394.
http://www.bsa.org/ the website of Business Software Alliance
http://www.idc.com/ the website of International Data Corporation
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊