臺灣博碩士論文加值系統

台灣特殊的山岳、地理環境及豐富的森林資源，形成多樣性的森林生態環境與自然資源景觀，可提供遊客對休閒遊憩之需求。近年來，以自然旅遊型態為主要訴求的森林遊樂區，日益受到遊客之青睞。本研究以杉林溪森林遊樂區為例，探討森林遊樂區遊客之人口統計變數的分布情形、旅遊特性、並建構與驗證遊客行為模式。採自編問卷進行研究，內容包括遊客之遊憩體驗、遊憩涉入、滿意度、遊後行為、遊客基本資料、及旅遊特性等六項。利用杉林溪森林遊樂區之牡丹花季、昆蟲季、繡球花季、及鬱金香花季期間進行研究，於2007年4月15至22日、7月18至31日、及10月10日至19日、及2008年2月9日至12日，計26個調查日，調查當日(自上午9點至下午5點)，以等距抽樣方式，從每二十位遊客抽取一位為隨機樣本，進行問卷調查，共發放893份問卷，其中拒答111份，廢卷17份，共得有效問卷795份，抽樣誤差為3.4% (95 %信賴水準)。將所有資料以SPSS 12.0進行資料統計分析與檢定，利用敘述性統計來探討人口統計變數與旅遊特性等的分布情形，利用LISREL 8.70進行驗證性因素分析及結構方程模式的實證研究，以最大概似估計法(Maximum Likelihood Estimation)對本研究模式中各組變項間之因果關係進行估計。敘述性結果顯示，受訪遊客以男性居多(54.5%)，已婚者居多(51.3%)，年齡以21至30歲者居多(34.3%)，教育程度以大學居多(61.4%)，職業以學生居多(18.6%)，居住地以中彰投居多(36.7%)，每月薪資所得以2至4萬元居多(36.3%)。實證研究結果顯示，遊客之遊憩體驗直接影響滿意度，間接影響遊後行為；遊憩體驗直接影響遊後行為；遊憩涉入直接影響滿意度，間接影響遊後行為；滿意度直接影響遊後行為。

This study assessed the behavioral model of forest recreation area using latent variables of recreational experiences, recreational involvement, satisfaction, and after-travel behavior, travel characteristics, and elemental data of tourists at Sun-Link-Sea forest recreation area. The questionnaire survey was performed from 15 to 22 April, 18 to 30 July, 10 to 19 October 2007, and 9 to 12 February, 2008. Respondents were sampled via a systematic sampling method (1 tourist out of every 20 was sampled) between 0900 and 1700 hours at exits areas while they were leaving. A total of 893 questionnaires were handed out, with 111 tourists refusing to participate and 17 questionnaires being incomplete and thereby invalid, leaving a total of 795 valid questionnaires. Descriptive statistics of socio-demographic and travel characteristics were analyzed using SPSS 12.0. The confirmatory factor analysis and structural equation model analysis were analyzed using LISREL 8.70 for windows. All parameters were estimated by maximum likelihood method. Mainly descriptive findings were as follows: 54.5% were male；51.3% were married；34.3% aged from 21 to 30 years old；61.4% were college educated；18.6% were students；36.7% lived in the center of Taiwan；and 36.3% had monthly incomes of NT $20,000 to 40,000. Empirical results indicated that recreational experiences significantly affected the satisfaction directly and affected the after-travel behavior indirectly. Recreational experiences significantly affected the after-travel behavior directly. Leisure involvement significantly affected the satisfaction directly and affected the after-travel behavior indirectly. Satisfaction significantly affected the after-travel behavior directly.

目錄
國立雲林科技大學 i
A Thesis i
中文摘要 ii
ABSTRACT iii
誌謝 iv
目錄 v
表目錄 vii
圖目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究內容 4
第四節 研究流程 5
第二章 文獻探討 7
第一節 森林遊樂區 7
第二節 台灣森林遊樂現況 8
第三節 森林遊樂相關研究 12
第四節 遊憩體驗 14
第五節 遊憩涉入 18
第六節 滿意度 21
第七節 遊後行為 24
第三章 研究方法 27
第一節 研究地點 27
第二節 研究假設 29
第三節 研究架構 32
第四節 研究設計 33
第五節 正式問卷調查 37
第六節 統計分析 38
第四章 研究結果 40
第一節 人口統計變數之分析 40
第二節 遊客旅遊特性 42
第三節 遊憩體驗 44
第四節 遊憩涉入 46
第五節 滿意度 48
第六節 遊後行為 50
第七節 測量模式評估 51
第八節 整體模式之分析 53
第九節 路徑模式之分析 54
第五章 討論 57
第六章 結論與建議 61
第一節 結論 61
第二節 建議 62
參考文獻 64
附錄 73

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