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研究生:林聿梵
研究生(外文):Yu-Fan Lin
論文名稱:金融控股公司(FHC)是否為最佳聯盟型態?網路層級分析法之應用
論文名稱(外文):Is FHC a Best Bancassurance Alliance Model? Analytic Network Process Application
指導教授:林進財林進財引用關係
指導教授(外文):Chin-Tsai Lin
學位類別:碩士
校院名稱:元培科技大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2008
畢業學年度:96
語文別:中文
論文頁數:90
中文關鍵詞:銀行保險策略聯盟銀行與保險公司網路層級分析法層級分析法
外文關鍵詞:BancassuranceStrategic allianceBanks and Insurance CompaniesAnalytic Network ProcessAnalytic Hierarchy Process
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  本文從顧客的觀點,來探討台灣地區銀行保險之最佳聯盟型態。本文運用修正式德菲法與網路層級分析法(ANP)來建構評選模式,並驗證此評選模式之可行性,且將本文之評選結果與專家小組討論,證實金融控股公司將是最佳方案,為最能滿足顧客「一次購足(one-stop shopping)」需求的銀行保險聯盟整合型態。本文所建構銀行保險聯盟型態評選模式,可提供台灣銀行業、保險業與政府監理機關作為評估銀行保險發展政策之參考。
This paper identifies the best bancassurance alliance model from the customers’ perspective in the Taiwan area. Accordingly, the study adopts the modified Delphi Method and analytic network process (ANP) to construct an evaluation method and to verify its effectiveness. Based on the evaluations of the expert panel, the result presents that Financial Holding Company (FHC) is a best bancassurance alliance model, due to FHC is satisfy consumers a “one-stop shopping” demand. Finally, this proposal an evaluation criterion for determining the optimal alliance structure for Taiwan’s emerging bancassurance sector and provides high-level management of financial institutions, government supervisors, and academicians with recommendations for future development.
目 錄
頁次
誌 謝 I
中文摘要 II
英文摘要 III
目 錄 IV
圖 目 錄 VI
表 目 錄 VII
第一章 緒 論 1
1.1 研究背景與動機 1
1.2 研究問題與目的 3
1.3 研究對象與範圍 4
1.4 研究架構 4
1.5 論文結構 5
第二章 文獻探討 6
2.1 銀行保險(Bancassurance) 6
2.1.1 銀行保險之發展 6
2.1.2 銀行保險之定義 7
2.2 策略聯盟(Strategic Alliance) 9
2.2.1 策略聯盟之定義 9
2.2.2 策略聯盟之類型 10
2.3 台灣目前銀行保險經營模式 14
第三章 研究方法 29
3.1 德菲法與修正式德菲法 29
3.2 層級分析法(AHP) 31
3.3 網路層級分析法(ANP) 37
3.4 層級分析法與網路層級分析法之比較 41
第四章 評選模式建構與應用 44
4.1 評選模式之建構 44
4.2 評選模式之應用 45
第五章 結論與建議 57
5.1 研究結論 57
5.2 研究限制 57
5.3 研究建議 58
參考文獻 59
附錄:ANP問卷 66
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二、中文部分
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2.呂鴻德,企業策略聯盟Q&A-提升競爭力的經營利器,台北:商周叢書,1996年。
3.李儀坤,「金融控股集團綜效與折價之研討」,臺灣經濟金融月刊,第42卷第3期,2006年3月,1-13頁。
4.吳青松,「策略聯盟之國際發展趨勢」,經濟情勢暨評論季刊,第2卷第3期,1996年11月,8-13頁。
5.吳鴻麟,「剖析國內銀行保險現況:銀行賣保險還有榮景可期嗎?」,現代保險金融理財雜誌,第208期,2006年4月,58-61頁。
6.吳鴻麟,「銀行保險在臺灣的3次蛻變—國內銀行保險將進入衰退期?」,現代保險金融理財雜誌,第221期,2007年5月,36-39頁。
7.林盟城,「保險業與銀行業策略聯盟之趨勢分析」,保險資訊,第153期,1998年,18-31頁。
8.邱柏松,「國際策略聯盟-在國內的現況與績效」,經濟情勢暨評論季刊,第2卷第3期,1996年11月,14 - 21頁。
9.邱柏松、蔡博清,「壽險通路發展策略研究」,壽險管理,第20期,2007年4月,181-209頁。
10.范姜肱,保險學:原理與實務(四版),台北:前程文化,2005年。
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12.翁順裕,「保險業進入「銀行保險」經營的競爭優勢-資源基礎理論觀點」,保險實務與制度,第5卷第2期,2006年,183-201頁。
13.陳心虹,「台灣銀行保險效益,三贏?」,財團法人保險事業發展中心,2005年12月。
14.陳明哲,「由歐美經驗論銀行與保險之聚合在台灣可能的發展」,保險實務與制度,第3卷第2期,2004年,141-162頁。
15.陳坤信,「銀行保險Bancassurance」,華南金控月刊,2003年9月,1-7頁。
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17.郝充仁、李雅婷,「銀行保險在台灣之發展」,企銀季刊,第28卷第3期,2005年,111-136頁。
18.趙清遠,「我國銀行保險市場行銷管理策略之研究」,保險實務與制度,第3卷第1期,2004年,77-102頁。
19.劉文博,「銀行運用策略聯盟之研究」,彰銀資料,2000年,第49卷第3期,1-19頁。
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21.鄧振源,「計畫評估-方法與應用」,台北:運籌規劃與管理研究中心,2005年。
22.鄧振源、曾國雄,「層級分析法(AHP)的內涵特性與應用(上)」,中國統計學報,第27卷第6期,1989年,13707-13724頁。
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3. 3.李儀坤,「金融控股集團綜效與折價之研討」,臺灣經濟金融月刊,第42卷第3期,2006年3月,1-13頁。
4. 1.王健安,「當「農夫」遇到「獵人」-金控架構下銀行跨業經營之選擇策略」,保險實務與制度,第1卷第2期,2002年,229-255頁。
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7. 4.吳青松,「策略聯盟之國際發展趨勢」,經濟情勢暨評論季刊,第2卷第3期,1996年11月,8-13頁。
8. 5.吳鴻麟,「剖析國內銀行保險現況:銀行賣保險還有榮景可期嗎?」,現代保險金融理財雜誌,第208期,2006年4月,58-61頁。
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