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This study focused on investigated and planed a suitable price on long distance health care system “Dr.e”. In order to find the optimal price between supply and demand, we calculated the target population income situation and product cost on software and hardware during the process of developing “Dr.e” system.
According to the market survey about society structure changes in Taiwan area: population after The Second World War toward to agedness, the trend of fewer children, and people who were above 65 years old at lease have two chronic disease. Therefore, there existed a huge business opportunity in elderly care market.
To cooperate with government policy, we composed an interdisciplinary collaborate innovation design team, which included hospital clinical experience area, engineering technology area, and innovative design area. By interdisciplinary collaborate and user-centered approach, we tried to create the highest value on R&D and marketing for long distance health care system “Dr. e”.
The study accomplished product position: average price but provided with very useful functions than other types in the market. Target population can divided into four parts: home, community, institution, and people who were not reach 65 years old but they regarded their health condition and wanted to have some device that can measure or consult to maintain their health on body and mentality. By interviewing with experts, this study found four “Dr. e” system values: database value, information value, device value, and value added. Hence, we could more clearly found product opportunity gap and calculate the maximum profit on “Dr. e” care system. So, these works would be very helpful in the process of planning
an optimal and reasonable price on “Dr. e”.
We would especially like to thank the Ministry of Economic Affairs of the Republic of China, Taiwan for financially supporting ‘The research and Development of Intelligent Clinical Device for Elders’ Healthcare’ under Contract, No. 96-EC-17-A-19-S1-055.
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