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Abstract The measure of “The Reward of Transferable Development Rights” is an inventive system to increase land development volume adopted by the government to enhance the urbanization. The bonus system is not so commonly used by the developers, and there have been only eighteen development cases applying for the volume bonus since 2004. The research is based on real case study to make in-depth study on the influence of “The Reward of Transferable Development Rights “in Lin-Kou district on the investment return rate of the developers. This research could provide helpful and useful reference for developers in Lin-Kou district. The study is divided into five assumption models by using the same site development project. It researches into “what plant to use” and “which volume bonus alternative to choose” in order to maximize the efficiency of development volume and development profit as well. Assumption I: Use standard regulatory volume only, and no nouns volume from transferable development rights. Assumption II: Use volume bonus (15.02%) provided by increasing numbers of parking lot。No bonus volume from transferable development rights used。Basement three required。 Assumption III: Use Volume bonus (20%) provided by increasing numbers of parking lot。 No volume bonus from transferable development rights used。Basement four required。 Assumption IV: Use volume bonus (20%) provided by increasing numbers of parking lot。 Use volume bonus (10%) from transferable development rights。Basement four required。 Assumption V: Use volume bonus (15.02%) provided by increasing numbers of parking lot。Use volume bonus (14.98%) from transferable development rights。Basement three required。 Base on each of the five assumptions, we performed analysis on the difference in volume efficiency, return on investment, return on land investment and pre-tax profit rates and so on and so forth. Option five would be the best choice as a result of comparison. Real estates and construction industry require intensive labor, capital and techniques. Potential customers could be attracted and high trading rate is made possible through the right choice of land, the optimum plan and design, the right usage of construction materials, the good quality of construction, and emphasis on façade. It is essential that we take full advantage of the volume bonus system from transferable development rights and volume bonus by increasing numbers of parking lot in order to maximize the profit. The management in real estates business should be familiar with the procedures of increasing land development volume by using volume bonus from transferable development rights arising from regulatory reserved land for public facilities. By doing so, the relatively high profit rate could be achieved with slight transferable cost and acquisition of more development floor area from volume bonus. The reserved land for public facilities, whose volume have been transferred out and is still owned by the developers, could be contributed to the government for better use and management to enhance the regional development. The bonus system could achieve the win-win effect among the government, developers, and the public.
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