一、中文部分
1. 王大中，旅遊網站的定位分光譜，數位觀察者，2000年，第28期，頁21-30。
2. 吳萬益、陳淑惠、張曼玲、李家瑩。享樂主義與體驗行銷對消費者之品質與價值知覺之影響：網站訴求之評估，交大管理學報，2007年，第2卷第27期，頁141-167。
3. 吳肇銘、劉士豪、蔡義昌、林昌洋，1999，影響網站使用意願之因素研究-以入門網站為例，第五界資訊管理年會論文集，頁500-507。
4. 范惟翔、張瑞鉉，電子商務網站經營環境之建構與效果衡量模式研究，管理評論，2007年4月，第26卷第2期，頁39-67。
5. 施素明，B2C網站服務品質量測-e-SERVQUAL觀點，國立台北大學企業管理研究所碩士論文，2005年。6. 張愛華、陳仁惠、陳俊儒，網路使用者購物價值、購物動機與其對網路行銷之偏好與反應，輔仁管理評論，2005年1月，第十二卷第一期，頁34-64。7. 鄭雨涵、邵于玲,，番薯藤運動網線上服務分析，大專體育學報，2006年，第8卷第3期，頁39-50。
8. 賴其勛、邴傑民、李雅雯，服務品質與購後行為意圖關係之研究–以台中百貨業為例,，企業管理學報，2001年4月，第49期，頁135-158。二、英文部分
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三、網路資料
1.1111旅遊網http://travel.1111.com.tw/
2.中天旅行社http://www.chinasky.com.tw/
3.天喜旅行社http://www.skylark.com.tw
4.玉山票務http://www.ysticket.com/
5.可樂旅遊http://www.colatour.com.tw/
6.東南旅遊網http://www.settour.com.tw/
7.東森旅遊http://www.etholiday.com/
8.易票通旅遊網http://www.ezcoupon.com.tw/
9.雄獅旅遊網http://www.liontravel.com/
10.鳳凰旅行社http://www.travel.com.tw/
11.燦星旅遊網http://www.startravel.com.tw/
12.攜程旅行網http://big5.ctrip.com/
13.ezTravel易遊網http://www.eztravel.com.tw/
14.ezfly易飛網http://www.ezfly.com/
15.ZUJI足跡http://www.zuji.com.tw/
16.資策會FIND (2008), 全球上網人口調查, 經濟部技術處創新資訊應用研究計畫, http://www.find.org.tw/find/home.aspx?page=many&id=219
17.資策會FIND (2009)，2008年12月底止我國網際網路用戶數調查，經濟部技術處創新資訊應用研究計畫， http://www.find.org.tw/find/home.aspx?page=many&id=205。
18.eMarketer (2007), Website: http://www.emarketer.com/
19.NUA Internet Survey (2001), Website:http://www.nua.ie/surveys/how_many_online