中文部分
方世榮(譯)(2002)。關係行銷。台北:五南。(John Egan, 2001)。
汪 浩(2006)。國際儲蓄互助組織的脫貧策略。合作經濟,90,20-31。
何南宏(1993)。台灣省家計單位消費與儲蓄行為研究。未出版博碩士論文,東海大學,台中縣。吳明隆 (2007)。SPSS操作與應用:問卷統計分析實務。台北:五南。
吳明隆、涂金堂(2007)。SPSS與統計應用分析(二版六刷)。 台北:五南。
呂佳茹、涂嘉峪 (2008)。運用關係行銷及社會交換理論建構影響加盟連鎖關係之模式-以加盟總部觀點為例。明新學報,34(1),171-193。宋鎮照(1997)。社會學(初版一刷)。台北:五南。
李立璿、池祥麟 (2005),儲蓄互助社在各國發展程度差異之比較研究,合作經濟,87,26-37。李茂興、余伯泉(譯)(2003)。社會心理學。台北:弘智。(Aronson, E., Wilson, T. D., & Akert, R. M, 2001)。
周逸衡、黃毓瑩、陳華寧 (2005). 應用關係行銷於非營利組織之捐助者-以社會福利慈善基金會為例. 行銷評論, 2(1), 5-3。.林文琪(譯)(2006)。認同與差異。台北:韋伯。(Kathryn Woodward, 1997)。
林師模、陳苑欽(2006)。多變量分析管理上的運用。台北:雙葉。
洪順慶(1995,12月27 日)。服務業行銷管理,工商時報。
洪福龍 (2007)。儲蓄互助社參與社區營造的功能-以玉井儲蓄互助社為例。未出版博碩士論文,逢甲大學,台中市。唐錦秀、胡會豪(2009)社員參與、消費價值與社員滿意度關係之研究-以台灣主婦聯盟生活消費合作社為例(上)。合作經濟,100,13-27夏光 (2005). 論自我認同.社會理論學報。277-349。孫炳焱 (2001)。台灣儲蓄互助社發展史。合作經濟,69,1-17。
孫炳焱(1993)。儲蓄互助社今後的發展方向與理監事應扮演的角色。儲蓄互助社雜誌,27,1-5。
張素梅(1986)。孩子數目及年齡對台灣地區家庭儲蓄行為的影響。經濟論文叢刊,14,105-131。梁家瑜(譯)(2009)。社會心理學。台北:心理。(Baron, R. A., Byrne, D., & Branscombe, N. R.)。
梁基岩(譯)(1990)。行銷學要義。台北:曉園,台北。(Kotler, P., 1989)
許士軍(1990)。管理學,台北:東華。
郭廸賢 (2002)。論儲蓄互助社本質. 合作經濟, 72, 1-10。
陳琇玲(譯)(2001)。成效管理。台北:天下遠見。(Drucker,P. F., 1964)。
陳愉翔 (2003)。關係傾向對顧客關係維續之影響-以社區寬頻網路用戶為例。未出版博碩士論文,逢甲大學,台中市。陳順宇(2004)。多變量分析(三版)。台北:華泰。
陶蕃瀛(2003)。非營利組織以金融互助方式營運所扮演之角色與功能-以儲蓄互助社與民間互助會、孟加拉農村銀行之比較為例。儲蓄互助社雜誌,66。
湯宗泰、劉文良(2004)。顧客關係管理-導論與應用(二版)。台北:金華科技。
湯登朝(1986)。儲蓄互助社在台灣的發展(上),合作經濟,8,31-41。黃于紋 (2001)。台灣區儲蓄互助社績效評估-資料包絡分析法之應用。未出版博碩士論文,逢甲大學,台中市。黃泉興 (1996) 。台灣儲蓄互助社發展與法制化之研究:合法化與單獨立法,基層金融研究訓練中心。黃博怡 (1985) 。台灣地區儲蓄互助社的發展與管理,基層金融研究訓練中心。黃逸甫 (2001)。服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響-以銀行業為例。未出版博碩士論文,政治大學,台北市。楊坤鋒(2005)。非營利組織概念之檢討與澄清。逢甲合作經濟,37,32-48。劉文良(2007)。網際網路行銷(二版)。台北:�眳p資訊。
劉麗雯(2004)。非營利組織:協調合作的社會福利服務(初版一刷)。台北:雙葉。
鄭全佑(2002)組織、環境與策略:台灣地區儲蓄互助社之研究。未出版博碩士論文,中正大學,嘉義縣。蕭新煌(2004)。非營利部門:組織與運作(初版五刷)。台北:巨流。
賴慈育(2008)。台灣儲蓄互助社規模與績效之研究-縱橫門檻方法應用。未出版博碩士論文,逢甲大學,台中市。英文部分
Anderson, E. and Narus, J. A. (1990), A Model of Distributor Firm and Manugacturer Firm Working Relationships, Journal of Marketing, 54(January), 42-58.
Armstrong, G. & Kotler P. (2000), Marketing: An Introduction, 5th ed., New Jersey: Prentice Hall.
Arnett, D. B., German, S. D., & Hunt, S. D. (2003). The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing. Journat of Marketing, 67, 89-105.
Bagozzi R. P.(1995), Reflections on Relationship Marketing in Consumer Market, Journal of the Academy of Marketing Science, 272-277.
Baran, R. J., Galka, R. J., & Strunk, D. P. (2008). Principal of customer relationship management. In United States: Neil Marquardt, .
Berry, L. L. & Parasuraman, A. (1991), Marketing service-competing through quality, New York : The Free Press.
Berry, L. L.(1983), Relationship marketing, emerging perspective on service marketing, American Marketing Association, 25-28.
Bitter, B. I., & Rahdert, G. K. (1976), He Exemption of Nonprofit Organizations from Federal Income Taxation, The Yale Law Journal, 85(3), 299-358.
Blau, P. M. (1964). Exchange and power in social Life, John Wiley & Sons, New York.
Burke, P. J., & Reitzes, D. C. (1981). The Link Between Identity and Role Performance, Social Psychology Quarterly,44(2),83-92.
Callero, P. L. (1985). Role-Identity Salience. Social Psychology Quarterly, 48(3), 203-215.
Cardozo (1965), An Experimental Study of Customer Effort, Expectation, and Satisfaction, Journal of Marketing Research, 2(3), 244-249
Charng, H.-W., Piliavin, J. A., & Callero, P. L. (1988). Role Identity and Reasoned Action in the Prediction of Repeated Behavior. Social Psychological Quarterly, 51(4), 303-317.
Christopher, M., A. Payne, & D. Ballantyne (1991), Relationship marketing: bringing quality, customer service, and marketing together, Boston: Butterworth-Heinemann.
Christy, Oliver, & Penn (1996), Relationship Marketing in Consumer Markets, Journal of Marketing Management, 12, 175-187
Cyert, R., & March, J. G. (1963). A behavioral theory of the firm. Englewood Cliffs.
Drucker, P. F. (1964), Managing for Result: Economic Tasks and Risk-taking Decisions.
Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational Images and Member Identification. Administrative Science Quarterly, 39, 239-263
Eisenberger, R., Fasolo, P. M., & Davis-LaMastro, V. (1990), Effects of Perceived Organizational Support on Employee Diligence, Innovation, and Commitment. Journal of Applied Psychology, 53, 51-59.
Evans, J. R. & Laskin, R. L.(1994). The Relationship Marketing Process: A Conceptualization and Application, Industrial Marketing Management, 23, 439-452.
Grönroos, C. (1996). Relationship Marketing: Strategic and Tactical Implications. Management Decision, 34(3), 5-14.
Gummesson (1995), Relationship Marketing. From 4P to 30R, Liber–Hermods Malmo.
Hall, S.J.(1987), Maximum daily ration and the pattern of food consumption in haddock, Melanogrammus aeglefinus (L.), and dab, Limanda limanda (L.). J. Fish Biol. 31:479-491
Hansmann, H. B.(1987),Economics theories of nonprofit organization, in W. W. Powell(ed), New Haven: Yale University.
Hitlin, S. (2003). Value As the Core of Personal Identity: Drawing Links Between Two Theories of Self. Social Psychology Quarterly, 66(2), 118-137.
Hoelter, J. W. (1983). The Effects of Evaluation and Commitment on Identity Salience. Social Psychology Quarterly, 46(2), 140-147.
Hoelter, J. W. (1983). The Effects of Role Evaluation and Commitment on Identity Salience, Social Psychology Quarterly, 46(2), 140-147
Homans, G. C. (1958). Social Behavior as Exchange. The Journal of Sociology, 63(6), 597-606.
Howard, J.A. & Sheth, J.N. (1969),The Theory of buying behavior, N.Y.;John Wiley & Son,p.30
Kotler P. & Keller, K. L.(2005), Marketing Management 12E, New Jersey: Prentice Hall.
Kotler P.(1975), Overview of political candidate marketing, Advances in Consumer Research, 1(2).674.
Kotler, P. (1972). A Generic Concept of Marketing. Journal of Marketing , 36, 46-54.
Kotler, P., & Andreasen, A. R. (1991). Strategic marketing for nonprofit organizations. New Jersey: Prentice Hall.
Landry, Lynn. (1998). Relationship Marketing: Hype or Here to Stay, Journal of Marketing Views, 4 (July).
ldini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R.(1976), Basking in Reflected Glory: Three(football)Field Studies. Journal of Personality and Social Psychology, 34, 366-375.
Mael, F. & Ashforth, B. E. (1992), Alumni and Their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification, Journal of Organizational Behavior,13(2),103-23
McCall,G.J. & Simmons,J.E.(1978).Identities and Interactions. New York: The Free Press.
Michalski, S., & Helmig, B.(2007) What Do We Know About the Identity Salience Model of Relationship Marketing Success ? A Review of the Literature. Working paper.
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(July), 20-38.
Nichols, J.R. (1974), Global summary of human response to natural hazards: earthquakes, In Natural Hazard:Local, National, Global, ed. G.F. White, (pp.274-284), New York: Oxford University press, NJ: Prentice-Hall.
Nowak, M. A., Sigmund, K. , & Leibowitz, M. L. (2000). Cooperation Versus Competition. Financial Analysts Journal, 56(4) , 13-22.
Nunnally J.C. (1978), Psychometric theory (2ed ed.). New York: McGraw Hill.
Nuttbrock, L., & Freudiger, P. (1991). Identity Salience and Motherhood: A test of Stryker''s Theory. Social Psychology Quarterly, 54(2), 146-157.
O’Malley & Tynan, C. (2000), Relationship Marketing in Consumer Markets; Rhetoric or Reality?, European Journal of Marketing, 34 (7), 797-815.
Oleck, H. L.(1980). Nonprofit corporations organizations, and association. New Jersey: Prentice-Hall
Rapp & Collins(1990),The great marketing turn around. New Jersey: Prentice-Hall.
Reichheld, F. and Sasser, W. (1990), Zero defects: quality comes to services, Harvard Business Review, Sept-Oct, 105-111
Sen, Sankar & Bhattacharya, C. B.. (2001), Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility, Journal of Marketing Research, 38(2): 225-244.
Shani, D. and Chalasani, S. (1992). Exploiting Niches Using Relationship Marketing. Journal of Services Marketing, 9 (3), 33-42.
Shani, D., & Chalasani, S. (1992). Exploiting Niches Using Relationship Marketing. The Journal of Consumer Marketing, 9(3), 33-42.
Smith, & Barclay. (1997). The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships. Journal of Marketing, 61(1), 3-21.
Stets, J. E. ,& Burke, P. J.(2002). A sociological approach to self and identity.In, M. R. Leary & J. P. Tanqney (Eds.), Handbook of self and identity(pp. 128-152). New York:Guiford Press.
Stryke, S. (1968). Identity Salience and Role Performance: The Relevance of Symbolic Interaction Theory for Family Research .Journal of Marriage and the Famlily, 30(4), 558-564.
Stryker, S.(1987), Identity theory: Development and Extensions. In K. Yardlet, & T. Honess, Self and identity (pp. 89-104). New York Wiley
Stryker, S., & Burke, P. J. (2000). The past, Present, and Future of an Identity Theory. Social Psychology Quarterly, 63(4), 284-297.
Stryker, S., & Serpe, R. T. (1994). Identity Salience and Psychological Centrality: Equivalent, Overlapping, or Complementary Concepts? Social Psychology Quarterly, 57(1), 16-35.
TSE, D. K., & Wilton, P. C. (1998). Models of Consumer Satisfaction Formation:An Extension. Journal of Marketing Research.
Walter, A., Muller, T., Helfert, G., Ritter T.,( 2003). Functions of Industrial Supplier Relationships and Their Impact on Relationship Quality. Industrial Marketing Management 32, 159-169
Welbourne, T. M. & Cable, D. (1995). Group incentives and pay satisfaction: understanding the relationship through an Identity Theory perspective, Human Relationa, 48, 711-726.