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研究生:陳科里
研究生(外文):Ke-li Chen
論文名稱:台灣中小企業社會責任認知與行為之關聯性研究
論文名稱(外文):Perception and Implementation of Corporate Social Responsibility by Small and Medium Size Enterprises in Taiwan
指導教授:黃正忠黃正忠引用關係汪浩汪浩引用關係
指導教授(外文):Cheng-chung HuangHao Wang
學位類別:碩士
校院名稱:逢甲大學
系所名稱:合作經濟學所
學門:社會及行為科學學門
學類:經濟學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:99
中文關鍵詞:結構方程模式中小企業計畫行為理論企業社會責任
外文關鍵詞:Corporate Social ResponsibilitySmall and Medium Size EnterpriseTheory of Planned BehaviorStructural Equation Modeling
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企業履行社會責任已是全球重要議題,從跨國大型企業到地方型中小企業對於此問題都不再能忽視。永續發展與善盡企業社會責任受到相關單位的重視,許多國際組織與各國政府也開始制定企業社會責任的相關準則,企業社會責任成為日趨受到重視的議題。
依據諸多研究發現,產業類型與規模為是社會責任的函數。然而,過去研究也偏重大型企業,因此,本研究以台灣中小企業領導人為研究對象,探討台灣中小企業領導人對於企業社會責任的認知、態度與行為表現之間的相互關係。本研究共發放500份問卷,有效回收問卷樣本數為218份,並利用結構方程模式(SEM)進行實證性研究。研究結果顯示:
就整體模式而言,中小企業領導人對於實行企業社會責任的認知構面,對其態度構面具有正向影響;認知構面與行為構面間的直接影響雖有正向關係,但關係相較而言略顯薄弱;主要發現依舊證實了,即使在企業社會責任的領域:態度在整個模型中,為不可或缺的,換言之認知構面透過態度構面,間接影響到實行企業社會責任的實際行為,為重要的第三因素;另外,企業規模言,面對環境面向的認知上有顯著差別;但面對員工面向的認知上則無顯著差別;最後就產業類型言,在供應鏈管理面向中,其對於實行社會責任的認知上有顯著差別。
根據以上結果,本研究藉由瞭解台灣中小企業領導人對企業社會責任履行的認知與行為表現之關聯性對相關議題進行研究與探討,並希望提供政府與企業政策與策略制定的參考依據。
Corporate social responsibility (CSR) as business factor has been contributing to sustainable economic development in the 21st century. One of the prerequisites for this vision is earnestly carrying out the CSR through personal decision of entrepreneurs; however, in this sense, it seems that the CSR is currently less likely to be applied in small and medium-sized Enterprises (SMEs).
Hence, this research is interested in the attitudes of the Taiwanese SMEs leaders toward CSR. We discuss how CSR is operated along with the recognition- attitude- behavior model. Methodologically, the study is based on empirical research using structural equation modeling (SEM). 218 reliable and valuable questionnaires were conducted.
In general, the Taiwanese SMEs leaders have highly recognized carrying out CSR, therein supply chain management and business concerns play the most important roles. Environment and Employment have the impact on the results as well. Fur-thermore, the results show as hypothesized that the leaders’ attitude shows its significant mediating impact between recognition and behavior.
誌謝 i
中文摘要 ii
英文摘要 iii
目錄 iv
圖目錄 vi
表目錄 vii
第一章 緒論.............................................1
第一節 研究背景與動機...................................1
第二節 研究目的.........................................5
第三節 研究流程.........................................6

第二章 文獻探討.........................................8
第一節 企業社會責任.....................................8
第二節 中小企業........................................21
第三節 中小企業實行社會責任............................27
第四節 計畫行為理論....................................31

第三章 研究方法........................................36
第一節 設計研究架構與假設..............................36
第二節 操作型定義與衡量................................40
第三節 研究方法與過程..................................45

第四章 實證分析結果....................................50
第一節 樣本結構分析....................................50
第二節 信度、效度分析..................................54
第三節 變異數分析......................................58
第四節 結構方程模式分析................................65

第五章 結論與建議......................................71
第一節 結論............................................71
第二節 管理意涵........................................73
第三節 研究限制與後續研究方向..........................75

參考文獻.................................................76
一、中文部分.............................................76
二、英文部分.............................................77
附錄一 問卷..............................................83
附錄二 問卷各變數基本敘述統計表..........................88
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