參考文獻
一、中文文獻:
1.江松沐譯(2002),「顧客喜愛的促銷法」,創意力文化公司。
2.呂鴻德(1999),「建構顧客滿意為核心,企業再造新思維」,財金資訊雙月刊,7,頁12-15。3.金玉珍(2000),「洽公民眾對台北市區公所服務品質看法之研究」,國立政治大學公共行政學系碩士論文,未出版,台北市。4.沈孝思(2006),「品牌形象、知覺品質、知覺價值、顧客滿意與再購買意願之研究-以保健食品為例」,國立成功大學高階管理碩士在職班碩士論文。5.李金泉(2007),「精通SPSS統計分析實務與應用」全華圖書股份有限公司。
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18.謝柏宏記者,2008年9月15 經濟日報。
二、英文文獻:
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6.Churchill, G.A. & Surprenant, C.(1982), “ An Investigation into the Determinant of Customer Satisfaction,” Journal of Marketing Research, 9(11),pp. 491-504
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13.Hampel, Donald J. (1977),"Consumer Satisfaction With The Home Buying Process: Conceptualization and Dissatisfaction", Market Science Institute, Cambridge, Mass, p7.
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22.Patterson, P. G. & Spreng, R.A.(2000). “Modelling the Relationship between Perceived Value, Satisfaction and Repurchase Intentions in a Business-to-Business, Services Context: An Empirical Examination:, International Journal of Service Industry Management. 8(5), pp.414-434
23.Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1991), " Refinement Reassessment of The SERVQUAL Scale, "Journal of Retailing, 6(4), pp. 420-450.
24.Selnes, F.(1993). An examination of the effect of product performance on brand reputation, satisfaction and loyalty. European Journal of Marketing, 27(9), pp.19-35.
25.Singh, J.(1991). “Understanding the Structure of Consumers Satisfaction Evaluation of Service Delivery. “Journal of Academy of Marketing Sciences. 19, pp.223-224
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27.Taylor, S. A., & Baker, T. L. (1994). “ An assessment of the relationship between service quality and customer satisfaction in the formation of consumers’ purchase intentions” Journal of Retailing Greenwich: Summer 1994. 70(2), pp. 163-178
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三、參考網站
1.台鹽公司官方網站2007年公司年報 www.tybio.com.tw
2.emailcash市調網http://www.emailcash.com.tw
3.台鹽海洋水系列品牌故事http://gow.tybio.com.tw/index1.html