(3.210.184.142) 您好!臺灣時間:2021/05/12 04:20
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:施緗瑜
研究生(外文):Shiang-Yu Shih
論文名稱:文化因素會影響使用意願嗎?以創新擴散理論來看3G行動電話接受性
論文名稱(外文):An Innovation Adoption Study of 3G Mobile Phone: Will Culture Factors Affect the Intention to Use?
指導教授:黃禮林黃禮林引用關係
指導教授(外文):Lee-Lien Huang
學位類別:碩士
校院名稱:逢甲大學
系所名稱:國際經營管理碩士學位學程
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:英文
論文頁數:74
中文關鍵詞:創新的擴散文化因素3G行動通訊手機
外文關鍵詞:Culture FactorDiffusion of Innovation Theory3G Mobile Phones
相關次數:
  • 被引用被引用:3
  • 點閱點閱:153
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
The purpose of this study is to: 1) confirm whether the perceived characteristics of the innovation will directly affect the user intention to use 3G mobile phone. 2) confirm whether cultural factor “uncertainty avoidance” will moderate the impact of the perceived characteristics of the innovation on the user intention to use 3G mobile phone.

This study incorporated Rogers’ (1983) DOI (Diffusion of Innovation) framework and Hofstede’s (1983) cultural dimensions to develop the research model. Accordingly, an empirical analysis was conducted to examine innovative diffusive factors that affect the user intention to use 3G mobile phone. The results generally serve as a planning guideline for both practitioners and governmental officials who are concerned with the adoption of 3G mobile phone.

A total of 262 useful questionnaires were collected. It was concluded that the level of adoption of the new 3G mobile phone was determined by three innovative characteristics of complexity, trialability and observability. Cultural factor “uncertainty avoidance” was found as a quazi moderator that has both significant direct relationship with the intention to use 3G mobile phone and moderating effect on that relationship.
ABSTRACT I
ACKNOWLEDGEMENT II
CONTENTS III
TABLES CONTENTS V
FIGURES CONTENTS VI
CHAPTER ONE INTRUDUCTION 1
1.1 BACKGROUND AND MOTIVATION 1
1.2 RESEARCH QUESTIONS 7
1.3 RESEARCH OBJECTIVES 8
1.4 THESIS STRUCTURE 9
CHAPTER TWO LITERATURE REVIEW AND RESEARCH HYPOTHESES 10
2.1 DIFFUSION OF INNOVATION THEORY 10
2.2 THE RELATIONSHIP BETWEEN DOI AND 3G MOBILE PHONE 13
2.3 CULTURE DIMENSION 18
2.4 CULTURE AND TECHNOLOGY RELATIONSHIP 23
2.5 RESEARCH HYPOTHESES 26
CHAPTER THREE RESEARCH METHODOLOGY 29
3.1 OPERATIONALIZATION 29
3.2 PRETESTING 34
CHAPTER FOUR DATA ANALYSIS AND DISCUSSION 36
4.1 DEMOGRAPHICS 36
4.2 CLASSIFICATION OF THE ADOPTERS TO THE INNOVATIVE PRODUCTS 37
4.3 CONSTRUCT RELIABILITY AND VALIDITY ANALYSIS 40
4.4 THE ANALYSIS OF MODERATED REGRESSION 42
4.5 CHAPTER SUMMARY 51
CHAPTER FIVE CONCLUSION AND SUGGESTION 52
5.1 RESEARCH CONCLUSIONS AND FINDINGS 52
5.2 RESEARCH SUGGESTIONS AND LIMITATIONS 53
REFERENCES 55
APPENDIX A 中文問卷 62
APPENDIX B QUESTIONNAIRE 64
APPENDIX C VARIMAX TABLE OF RELATIVE ADVANTAGE 70
APPENDIX D VARIMAX TABLE OF COMPATIBILITY 70
APPENDIX E VARIMAX TABLE OF COMPLEXITY 70
APPENDIX F VARIMAX TABLE OF TRIALABILITY 71
APPENDIX G VARIMAX TABLE OF OBSERVABILITY 71
APPENDIX H VARIMAX TABLE OF UNCERTAINTY AVOIDANCE 71
APPENDIX I VARIMAX TABLE OF INTENTION TO USE 71
Ⅰ. In English
Bauer, Raymond A., Consumer Behavior as Risk Taking, Dynamic Marketing in the Changing World, Robert S. Hancock, Chicago: American Marketing Association, pp. 389-398 (1960).
Benson-Armer R, Hsieh TY. (1997) “Teamwork across Time and Space”, The McKinsey Quarterly, Vol. 4, pp18–27
Davis, F. D. (1989) “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, Vol. 13, No. 3, pp.319-339.
Dickerson, Mary Dee and James W. Gentry, “Characteristics of adopters and non-adopters of home computers”, Journal of Consumer Research, vol.10, pp.225-235, September, 1983
Feldman, Laurence P. and Gary M. Armstrong (1975), “Identifying Buyers of a Major Automotive Innovation,” Journal of Marketing, Vol. 39, January, 47-53.
Fishbein Martin, and Icek Ajzen. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. California: Addison-Wesley, 1975.
Foxall, G. & Haskins, C.(1986).Cognitive Style and Consumers Innovations:An Empirical Test of Kirton’s Adaptation-Innovation Theory in the Context of Food Purchasing. Europen Journal of Marketing,20(3/4):63-80.
Gatigon H. & T. S. Robertson (1989), "Technology Diffusion: An Empirical Test of Competitive Effects," Journal of Marketing, Vol. 53, pp. 35-49
Hofstede (1980). Culture''s consequences: International differences in work-related values. Beverly Hills, California: Sage
Hofstede (1983)”National Cultures in Four Dimensions : A Research-Based Theory of Cultural Differences Among Nations,” International Studies of Management & Organization, 46-75.
Hofstede, G. (2001), Culture′s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations.Sage Publications.
Hasan, H. and G. Dista (1999) ‘ The Impact of Culture on the Adoption of IT: An Interpretive Study.'' Journal of Global Information Management, 7, no. 1, pp. 5-15
Irwin Brown, Zaheeda Cajee, Douglas Davies, Shaun Stroebel, “Cell phone banking: predictors of adoption in South Africa--an exploratory study”, International Journal of Information Management, Volume 23,Issue 5, October 2003, Pages 381-394.
Labay, DG, Kinnear, TC (1981) “Exploring the consumer decision process in the adoption of solar energy systems”. Journal of Consumer Research 8: 271-278
Lockett, A. & Littler, D. 1997. The adoption of direct banking services. Journal of Marketing Management, 13 (8), 791-811
Midgley, D. F. & Dowling, G. R. (1978). Innovativeness: the concept and its measurement. Journal of Consumer Research, 7. 229-242
Noel Yee-Man Siu; May Mei-Shan Cheng , 2001, “A Study of the Expected Adoption of Online Shopping—The Case of Hong Kong”, Journal of International Consumer Marketing, 1528-7068, Vol 13, Issue 3, p87 – 106
Rogers, E. M. Diffusion of Innovation, The Free Press, New York, 1962.
Rogers, E. M. Diffusion of Innovation, 3rd ed, The Free Press, New York, 1983.
Rogers, E. M. & Shoemaker FF. Communication of innovations: a cross culture approach, The Free Press, New York, 1971.
Rose, G., & Straub, D. (1998). Predicting General IT Use: Applying TAM to the Arabic World. Journal of Global Information Management, 6(3), 39-46.
Straub, Ang, & Evaristo, 1994: "Normative Standards for MIS Research," DATA BASE (25:1, February), 1994, pp. 21-34
Straub, Keil, & Brenner, 1997: "Testing the Technology Acceptance Model across Cultures: A Three Country Study," Information & Management (31:1), 1997, pp. 1-11. (with Mark Keil and Walter Brenner).
Straub & Klein, 2001: "e-Competitive Transformations," Business Horizons, Vol. 44, No. 3, May-June, (2001), 3-12
Srite, M. and Karahanna, E.,“The Influence of National Culture on the Acceptance of Information Technologies: An Empirical Study,” MIS Quarterly, 30:3, September 2006, 679-704.
Venkatesh, V. and Davis, F. D. (2000) “A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies,” Management Science, Vol. 46, No. 2, pp.186-204.


Ⅱ. In Chinese
王淑賢,2002,消費者創新採用之研究-以第三代無線通訊為例,國立台灣科技大學,碩士論文
陳一德(2004),消費者對3G應用服務偏好之研究,私立大同大學工業設計研究所未出版碩士論文。
黃彥達,2003,3G來了(二)3G最大的應用不是網際網路,數位之牆,
顧萱萱、郭建志譯(2002)。消費者行為。台北:雙葉書廊有限公司。


Ⅲ In Website
資策會FIND Foreseeing Innovative New Digiservices (http://www.find.org.tw)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊
 
系統版面圖檔 系統版面圖檔