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研究生:林昇進
研究生(外文):Sheng-Chin Lin
論文名稱:研發導向之經營策略分析與建立---以加工中心機製造廠為例
論文名稱(外文):Analyzing and Establishing the Research and Development Oriented Business Strategy- A Case Study of a Machining Center Manufacturer
指導教授:蕭堯仁蕭堯仁引用關係
指導教授(外文):Yau-Ren Shiau
學位類別:碩士
校院名稱:逢甲大學
系所名稱:經營管理碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:56
中文關鍵詞:SWOT分析研發導向PEST分析五力分析
外文關鍵詞:Five Forces AnalysisSWOT analysisResearch and Development OrientedPEST analysis
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工具機產業從整體產業競爭觀點來看,目前競爭優勢以日本、美國、德國、瑞士、義大利、韓國及台灣為前幾大生產國,大陸及印度也急起直追,緊跟在後。台灣工具機產值占總體經濟生產毛額約十分之一,其重要性不可言喻。台灣工具機產業,大多仍以製造為核心,研發與行銷能力相對較被忽視,在優良製造能力基礎下,企業仍應著重未來的研發,以增加產品附加價值並提升競爭力。因此,企業如何在市場環境下,調整營運策略、建立顧客關係、及精進技術,以銜接及發展研發及行銷兩端,已是不容忽視之議題。
具備彈性化生產線與即時應變能力,以應付客製化及緊急的訂單需求,是台灣工具機業提昇自我競爭能力的一個重要趨勢。運用大量客製化及模組化設計的概念,及配合衛星體系的專業分工,才能符合客戶需求。強化研發能力、生產高附加價值產品、及提升生產製程技術是工具機業是否能持續具有競爭力的關鍵。
本研究針對個案公司進行PEST分析、五力分析和SWOT分析,以瞭解企業本身的競爭優勢和劣勢,及如何面對哪些機會和威脅,以建立以研發為導向之經營策略。本研究之結論亦可供同屬性的企業作參考。
In the viewpoint of the overall machinery industry at present, Japan, US, Germany, Switzerland, Italy, South Korea and Taiwan are the first several big producer countries. China and India also tries to catch up and is close on after. In Taiwan, the output value of machinery industry occupies the overall economic production gross about 1/10. Its importance cannot be ignored. Taiwan machinery industry, mostly still take the manufacturing as the main core, however, the capabilities of research and development (R&D) and marketing are relatively neglected. Based on the excellent manufacturing capability, the enterprise should keep working on R&D to increase the extra product value and promote the competitive power. Therefore, how to adjust business strategy, establish customer relationship, and strengthen technology under the environment trend are important issues to connect manufacturing, R&D, and marketing.
The flexibility production line and immediate strain capacity that can deal with customization and the urgent order form demand are the self-competitive abilities of Taiwan machinery industry at present and the future. Utilizing the concept of the massive customization and modular design accompanied with specialized labor division of the coordinate satellite system, the customer requirement then can satisfied. The key factors to continuously improve the competitive of Taiwan machinery industry are strengthening R&D capability, producing product with high extra value, and prompting manufacturing technology.
A case of a machine center manufacturer was studied in this research. By applying the PEST analysis, five forces analysis and the SWOT analysis, the company was explored to understand its competitive advantage and the weakness. Also, how to face opportunities and threaten to establish research and development oriented business strategy was revealed. The summary of this research can provide a reference to related industries.
摘要 I
Abstract II
目錄 III
圖目錄 V
表目錄 VI
1. 緒論 1
1.1 研究背景與動機 1
1.2 研究目的與範圍 2
1.3 研究架構與流程 4
2. 文獻探討 5
2.1 策略 5
2.2 五力分析 7
2.3 PEST分析 8
2.4 SWOT分析 9
2.5 個案研究方法 11
3. 研究方法 12
3.1 產業環境分析 12
3.1.1資料蒐集 14
3.1.2產業環境分析 16
3.2 內部能量分析 17
3.3 內外部差異分析 17
3.3.1企業內部優勢與劣勢 17
3.3.2企業外部機會與威脅 18
3.4 研發需求分析 18
3.5 策略擬定與方案建立 19
4. 個案研究 21
4.1 公司簡介 21
4.2 產業環境分析 22
4.2.1工具機產業市場現況分析 22
4.2.2大環境之PEST分析 25
4.2.3小環境之五力分析 27
4.3 內外部差異之SWOT分析 31
4.3.1台灣工具機產業SWOT分析 31
4.3.2個案公司SWOT分析 35
4.4 技術發展需求分析 40
4.5 策略擬定與方案建立 44
5. 結論與建議 49
5.1 結論 49
5.2 建議 51
參考文獻 54
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