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研究生:王如琪
研究生(外文):Ju-chi Wang
論文名稱:服務創新、市場導向及資訊科技採用對企業績效之策略配適效果
論文名稱(外文):The strategic alignment among service innovation, market orientation, and information technology adoption: Its impact on business performance
指導教授:陳岳陽陳岳陽引用關係
指導教授(外文):Yue-Yang Chen
學位類別:碩士
校院名稱:義守大學
系所名稱:企業管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:84
中文關鍵詞:資訊科技採用服務創新市場導向策略配適結構方程模式
外文關鍵詞:Service innovationStrategic alignmentIT adoptionMarket orientation
相關次數:
  • 被引用被引用:2
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  • 下載下載:82
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企業經營最基本之目的,就是為股東創造最大的公司價值。不同的企業,有不同的策略與追求的目標,若能透過策略配適之運用及管理方法來提升企業績效,則對績效之提升有加成的效果。
服務創新議題為近來新興熱門之範疇,以往對於策略配適的研究,對於企業的服務創新及其與的市場導向與資訊科技之採用來達成策略配適,並未有清楚的探討。因此本研究透過對實務現象的探討來檢驗配適的概念,具有相當的研究價值,研究結果將可更進一步闡明配適觀點在策略研究中所扮演的角色及影響力。
本研究主要即在針對服務創新、市場導向、資訊科技採用三者之間的策略配適進行統整性的分析。同時透過共變異模式之方法之策略配適分析,以台灣企業為抽樣對象,加以驗證本研究所提出的配適假說是否對企業績效有顯著之影響,以便清楚描繪出「服務創新」、「市場導向」、「資訊科技採用」其三者間的策略配適關係。
本研究利用結構方程模式驗證所提出之假說,抽樣對象主要以中華徵信所(CCIS)2007年台灣地區5000大企業的廠商名錄中製造業與服務業為母體,抽樣139家公司,採用SPSS 12.0及EQS 6.1為資料分析工具。本研究結果發現服務創新、資訊科技採用與市場導向各構面策略配適對企業績效會有正向且顯著性地影響效果。
The most basic purpose of business is the creation of shareholders value. Different companies have different strategies to employ and the pursuit of the goal can fit through the use of strategy and management methods to improve business performance.
Service innovation is in its emerging hot topic for the academics and practices, the strategy alignment of service innovation for the enterprise and its relationships with the market-oriented and the use of IT have not been clearly explored. Thus, this study explore the phenomenon of practices to test the concept of strategic alignment, have considerable research value. The results will be further elaborated the concept of strategic alignment to fit the research point of view.
Therefore, the purpose of this study is to examine the strategic alignment effect among service innovation, market-oriented, information technology adoption for business. According to “fit as covariation” analysis method, structural equation modeling was applied to verify the proposed hypothesis, the sample mainly from the China Credit (CCIS) 2007 in Taiwan. The manufacturers of large enterprises in the manufacturing and service industry as our sampling frame, a total of 139 sample companies were collected. SPSS 12.0 and EQS 6.1 are our data and analysis tools. The results of this study found that the strategic alignment among service innovation, market-oriented strategy and the use of information technology has a positive direct impact on business performance.
第一章 緒論
第一節 研究背景與動機1
第二節 研究目的2
第三節 研究流程4
第二章 文獻探討
第一節 策略配適6
第二節 不同的策略模型7
第三節 服務創新13
第四節 市場導向15
第五節 資訊科技採用17
第三章 配適之相關文獻探討
第一節 服務創新/資訊科技採用之策略配適19
第二節 服務創新/市場導向之策略配適21
第三節 資訊科技採用/市場導向之策略配適24
第四節 服務創新/資訊科技採用/市場導向之策略配適26
第五節 研究架構27
第四章 研究方法
第一節 變數之操作性定義及衡量28
第二節 樣本與資料收集34
第三節 資料方析分法35
第五章 實證分析及討論
第一節 樣本結構37
第二節 敘述性統計39
第三節 研究模式檢驗40
第四節 研究假設及驗證51
第六章 研究結論及建議
第一節 研究發現53
第二節 研究貢獻57
第三節 研究限制與未來研究方向58
參考文獻
一、中文部份60
二、英文部份60
附錄
附錄A 問卷72
表次
表4-1 創新策略之變數衡量29
表4-2 市場導向各構面之變數衡量30
表4-3 影響資訊科技採用之各構面之變數衡量32
表4-4 影響企業績效之各構面之變數衡量34
表5-1 回收問卷樣本分配統計37
表5-2 回收問卷樣本公司屬性之分配統計38
表5-3 潛在變項之平均數、標準差及相關係數摘要表40
表5-4 研究構面間AVE與相關係數之比較42
表5-5 各構面之信度分析43
表5-6 整體理論之衡量模式之分析49
圖次
圖1-1 本研究之流程5
圖2-1 調節變項模型8
圖2-2 中介變項模型9
圖2-3 配合模型10
圖2-4 共變異模型11
圖2-5 構型離差模型12
圖2-6 形態模型13
圖3-1 資訊科技採用、服務創新、企業競爭力之配適模型20
圖3-2 運用資訊科技獲致價值創新的階段模式21
圖3-3 企業採用服務創新之抽樣樣本分析結果22
圖3-4 影響企業績效之配適模型23
圖3-5 以策略之觀點,市場與創新之模式24
圖3-6 市場導向對顧客關係管理之影響25
圖3-7 本研究架構27
圖5-1 服務創新構面之驗證因素分析(CFA)45
圖5-2 資訊科技採用構面之驗證因素分析(CFA)46
圖5-3 市場導向構面之驗證因素分析(CFA)47
圖5-4 企業績效構面之驗證因素分析(CFA)48
圖5-5 本研究結構模式之策略配適模型52
圖6-1 本研究直接效果之模型54
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