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研究生:郭曉藝
研究生(外文):KUO HSIAO YI
論文名稱:從跨文化觀點探討人資策略與員工工作效能之關係
論文名稱(外文):Note on cross-cultural perspective to HR strategy and employee job efficiency
指導教授:張永煬張永煬引用關係
學位類別:碩士
校院名稱:開南大學
系所名稱:企業與創業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:78
中文關鍵詞:跨文化觀點人資策略工作效能
外文關鍵詞:cross - cultural perspectiveHR strategyjob effective
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台商前往中國大陸投資設廠時,由於文化的差異,將會面臨許多人力資源管理上的問題,尤其是意識型態上的差異,使得台商無法將成功的台灣經驗原封不動的移轉至中國大陸,必須要因應當地文化的差異,對相關人力資源管理策略作一適當調整。因此,台商跨文化管理問題大多集中在人力資源管理問題上,這些問題可歸納為下列三類:一、語言不同產生之溝通問題,二、外派人員與當地幹部或員工相處合作問題,三、民族性或文化差異造成政策推動之失敗。
本研究主要進行探討台灣廠商在適應跨文化管理問題的過程及人資策略,以及所選擇之人資策略對組織績效(包括員工工作效能)的影響。並經由此研究能提供台商在適應過程中,經由文化衝突之經驗中學習,並逐步修正其管理模式與人資策略,以配合雙方之需求來創造更大之企業價值。
本研究主要文獻共分為三大部分:一、探討文化的意義及探討跨文化差異的相關議題;二、探討人力資源管理策略之論點;三、從跨文化差異觀點來探討人力資源管理策略對組織績效之影響。本研究根據研究目的及相關文獻,藉由個案研究法幫助研究進行中對特定事件發生的因素進行歸納統合,進而獲得有價值的研究發現,故採取個案研究方法來探討,希冀藉由個案研究之深入探討高科技產業,因文化差異對採用人資策略影響企業組織績(員工工作效能),進而的成為實證分析的基礎或理論之形成。就本研究之結論有:
一、因應文化差異之人資策略—總公司對各海外子公司之IHRM 策略,係採取子公司地區最高主管與財務最高主管都不當地化;總公司並制定「外派人員管理辦法」來管理海外派遣的人員;各地區HRM 政策與規章辦法,由地區子公司依當地法令有訂定之。公司並注重跨文化訓練,並盡早建立跨文化管理的訓練模式。
二、人力資源管理佸動—大陸子公司在人力資源管理活動運用上對其組織績效是否產生影響?應否挑選合適的當地人員,提供有效的人力發展、考量人力規劃原因,派外人員的指導等層面以便提升組織的績效。所以,企業必須進行人力資源整合,並透過「人」來檢視策略形成與執行狀況,來提升個案公司之競爭優勢。
在研究命題的發展上根據相關文獻及個案公司實務之作法,推演命題提供未來實證所用:
一、文化差異與人資策略之關係—個案公司為解決文化差異所造成人力資源管理的問題,特別針對因文化差異所造成員工工作效能不佳的情況,從新擬定適佣的人資策略以因應跨文化管理問題,並不斷經由經營團隊溝通及協調,進而促使員工工作效能提升及離職率大幅降低。因此,本研究推衍命題一。
命題一:多國籍企業因應文化差異因素,必須採取不同人資策略,以提升員工工作效能。

二、文化差異與人資策略對組織績效之影響—個案公司初期進入大陸市場及設立子公司時,即採取人資策略─移轉策略;也由於兩岸文化差異造成人力資源管理之問題,因此個案公司經過一段經營期間後即採取不同之人資策略─增強策略。因此,本研究推衍命題二。
命題二:多國籍企業須因應文化差異因素,在不同發展階段採取不同人資策略,將對經營績效產生顯著影響。

三、人力資源管理活動與組織績效之關係—個案公司初期進入大陸市場及設立子公司時,原則上認定大陸與台灣在語言上相同,因此對大陸子公司採用與台灣相同的人資策略,而在人力資源管理活動上採去的具體作法有:嚴格任用及派外人員之指導等。後來經過一段經營期間後即採取不同之人資策略─增強策略,其具體作法有:1.公司及各單位有明確目標;2.公司有一套合理的績效考核制度來激勵員工;3.主管會強調工作目標的重要性;及4.鼓勵員工繼續進修,以增進員工專業知識及技能。因此,本研究推衍命題三。
命題三:企業因應文化差異所採取不同人力資源管理活動策略,將對經營績效產生顯著影響。
Many Taiwanese investors face problems in HR management during the establishment of business in China. The difference in culture especially in concepts of ideology has proved difficult to introduce the same HR management strategy used in Taiwan to the Mainland subsidiary company. In attempt to adapt to cultural differences, respective adjustments in relative HR management strategy must be made. The difficulties faced by many Taiwanese investors on cross-cultural management are mostly found in the management of HR, which can be categorized into 3 groups: 1. communication problem due to language differences; 2. collaboration difficulties between outward personnel and local staff/employee; 3. failure in policy implementation due to ethnical or cultural differences.
This research will focus on measures of adaptation taken by Taiwanese investors in dealing with cross-cultural perspective to HR strategy, employee job efficiency and influence of selected HR strategy on organization performance (include employee work efficiency). This research will guide Taiwanese investors in learning from cultural conflicts during the process of adaptation and gradually correct methods of managements and HR strategy to compromise mutual needs in creating greater business value.
There are 3 parts to the main documentation in this research: 1. exploration on the cultural meaning and relevant issue on cross-cultural differences; 2. discussion on HR management strategy issues; and 3. discussion on the influence of HR management strategy on organization performance from a cross-cultural perspective. This paper will base its research purpose and relevant documentations through individual research methods in assisting summarizations of specific affair occurrences in process of gaining effective results. Individual research method is conducted within high-tech industry companies in hope to probe deeper into the influence of HR management strategy on organization performance from a cross-cultural perspective (including employee work efficiency), thus forming the basis or fundaments of evidence analysis. This research concludes that:
1. HR strategy in response to cultural differences- the IHRM strategy implemented by company headquarter to various oversea subsidiary company is the de-localization of supreme management personnel and financial personnel; the establishment of “outward personnel management method” to manage oversea personnel; regional HRM policy and regulation will be established by local subsidiary company with accord to local legal stipulations. The company will emphasize on cross-cultural training and establish cross-cultural management training ASAP.
2. HR management activity- has the application of HR management activity by the Mainland subsidiary company post any effect on its organization performance? Should the company select suitable local personnel for efficient HR development, consider reasons for HR planning and the enhancement of organization performance through instruction by outward personnel. The need for HR integration, strategy formation inspection and manual inspection on conditions of execution are of importance in raising the competitiveness of case companies.
In the development of research topic with accord to relative documentation and case company practices, this research will provide the following topics for future evidence:
1. Relationships between cultural difference and HR strategy-in attempt to solve HR management problems as a result from cultural differences within case company, HR strategies are re-established in choosing suitable personnel in response to cross-cultural problems. Effort communications and co-ordinations within company operation team will be conducted in attempt to increase employee work efficiency and significant decrease in turnover rate. Topic 1 is thus proposed in this research.

Topic 1: Company with multi-nationality should implement different HR strategy in accordance to cultural differences to raise employee work efficiency.
2. The influence of cultural difference and HR strategy on organization performance- during case company’s initial period in entering Mainland market and establishing subsidiary companies, HR-Transfer strategy must be implemented; due to the HR management problems raised by cultural differences between Taiwan and China, different HR-reinforcement strategy must be implemented after some period of business operation. Topic 2 is thus proposed in this research.
Topic 2: Company with multi-nationality should implement different HR strategy during various stages of development in order to create significant results in operation performance.
3. The relationship between HR management activity and organization performance- during the initial period upon entering Mainland market and establish subsidiary companies, the misconception of similarity in language had resulted in the implementation of the same HR management to Mainland subsidiary companies. The actual practice in HR management activities are employment under strict standards and outward personnel education. Different HR-reinforcement strategy implemented after a period of operation are as follows: 1. a set target for company and its units; 2. reasonable evaluation system to enhance employee working performance; 3. emphasis on the importance of work objective announced by management level personnel; and 4. encourage further education to enhance employee professionalism and skill. Topic 3 is thus proposed in this research.
Topic 3: Different HR management strategy taken into action by the company will have significant influence on business operation performance.
第一章 緒論
第一節 研究背景與動機………………………………11
第二節 研究目的………………………………………13
第三節 論文架構………………………………………14
第四節 研究流程………………………………………15
第二章 文獻探討
第一節 文化差異的文獻回顧…………………………16
第二節 人力資源管理策略……………………………21
第三節 組織績效之文獻回顧…………………………29
第三章 研究方法
第一節 研究架構………………………………………31
第二節 質化研究與個案研究…………………………32
第三節 個案公司說明…………………………………34
第四節 訪談過程與對象之說明………………………36
第四章 個案分析與命題發展
第一節 個案公司資料分析……………………………39
第二節 個案訪談內容分析……………………………42
第三節 命題發展………………………………………48
第五章 結論與建議
第一節 結論……………………………………………55
第二節 管理實務上建議………………………………58
第三節 研究限制………………………………………59
參考文獻
中文部分 ………………………………………………60
英文部分 ………………………………………………63
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二、英文部分
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