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研究生:劉苑翠
研究生(外文):Yuan-Tsui Liu
論文名稱:服務創新、合作生產與服務創新績效關聯性之研究-以台灣地區IT服務產業為例
論文名稱(外文):Graduate Institute of Business ManagementNational Kaohsiung University of Applied Sciences
指導教授:黃義俊黃義俊引用關係
指導教授(外文):Yi-Chun Huang
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:123
中文關鍵詞:服務創新合作生產服務創新績效
外文關鍵詞:service innovationco-operationservice innovation performance
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隨著產業經濟環境的變化,台灣的產業結構正逐漸由「製造的台灣」轉型為「服務的台灣」,對企業而言原有的經營模式必須積極轉型,進行服務創新,故引發本研究深入探討之動機。回顧服務創新的研究發現,顧客的參與比有形產品的創新還重要。而成功的服務創新,可為組織帶來績效。但就服務創新、合作生產與服務創新績效此三者的關係卻未有較完整之探討。緣此,本研究結合服務創新、合作生產的構念,深入探討其與服務創新績效之關聯性。
本研究利用問卷調查法的方式,以行政院主計處行業標準分類的IT服務產業範圍內之廠商為研究對象,共寄發500份問卷,有效問卷為162份,有效回收率為33.1%。本研究以AMOS7.0統計軟體分析結果發現:1. 服務創新對服務創新績效有正向影響;2. 服務創新對合作生產具有正向影響;3. 合作生產對服務創新績效具正向影響;4. 服務創新會透過合作生產影響服務創新績效。
As the variation of industry in economic environment, the structure of industry in Taiwan is substituted for “serves Taiwan” from “manufacture Taiwan” gradually. For this reason, the model of original business in the enterprise must be reformed positively and carried on the innovation in service. According to service innovation research findings, that participating degree of users is more important than the innovation of tangible product during innovating process of service. The probability of success in new product can be increased by the participation of users. In the opinion of scholars, a successful development new product or new service may rise service-innovation performance in organization. However, a sufficient discussion is still not accomplished among these three relations. In this study therefore, we explores the relationship among service innovation, co-operation and service innovation performance in depth.
This study adopts the method of questionnaire investigation to normal sort's IT service industry scope companies in Taiwan, which are listed from Directorate-General of Budget, Accounting and Statistics, Executive Yuan, Taiwan the number of 500 valid questionnaires were retrieved. There are 162 effective samples with valid 33.1% returns-ratio. By using AMOS 7.0 statistics software to analysis the data, several analytical results are obtained. First, service innovation influences the service-innovation performance positively and significantly. Next, service innovation has a positive influence on co-operation. Moreover, co-operation has a significantly positive influence on service innovation performance. Finally, co-operation can be a partially mediator between service innovation and service-innovation performance.
目 錄
中文摘要 -------------------------------------------------------------------------- I
ABSTRACT -------------------------------------------------------------------------- II
目錄 -------------------------------------------------------------------------- III
表目錄 -------------------------------------------------------------------------- V
圖目錄 -------------------------------------------------------------------------- VI
第一章 緒論-------------------------------------------------------------- 1
第一節 研究背景----------------------------------------------------- 1
第二節 研究動機----------------------------------------------------- 3
第三節 研究目的----------------------------------------------------- 4
第四節 研究流程----------------------------------------------------- 5
第二章 文獻探討-------------------------------------------------------- 6
第一節 服務業發展趨勢-------------------------------------------- 6
第二節 服務創新----------------------------------------------------- 13
第三節 合作生產----------------------------------------------------- 43
第四節 服務創新績效----------------------------------------------- 57
第三章 研究方法-------------------------------------------------------- 60
第一節 研究架構----------------------------------------------------- 60
第二節 操作性變數定義-------------------------------------------- 62
第三節 研究假說----------------------------------------------------- 64
第四節 研究範圍與對象-------------------------------------------- 68
第五節 資料收集方法----------------------------------------------- 69
第六節 資料分析方法----------------------------------------------- 74
第四章 研究結果與分析-------------------------------------------- 76
第一節 回收樣本敘述統計分析----------------------------------- 76
第二節 信度與效度分析-------------------------------------------- 83
第三節 各研究構面之敘述統計----------------------------------- 88
第四節 研究變數之相關分析-------------------------------------- 92
第五節 各研究構面之整體性分析-------------------------------- 95
第六節 小結----------------------------------------------------------- 101
第五章 研究結論與建議-------------------------------------------- 102
第一節 研究結論----------------------------------------------------- 102
第二節 研究意涵----------------------------------------------------- 104
第三節 研究貢獻----------------------------------------------------- 105
第四節 研究限制----------------------------------------------------- 106
第五節 研究建議----------------------------------------------------- 106
參考文獻 -------------------------------------------------------------------- 107
一、中文部份 107
二、英文部分 109
附錄一:問卷 -------------------------------------------------------------------- 120
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