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研究生:陳雅君
研究生(外文):Chen, Ya-Chun
論文名稱:環境不確定性與策略聯盟動機對夥伴選擇之影響─以台灣鋼鐵產業為例
論文名稱(外文):The Study on the Environmental Uncertainty and Alliance’s Motive Affecting the Partner Selection-An Example of Steel Industry in Taiwan
指導教授:李威龍李威龍引用關係
指導教授(外文):Lee, Wei-Long
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:國際企業系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:104
中文關鍵詞:環境不確定性策略聯盟動機夥伴選擇準則
外文關鍵詞:Environmental uncertaintyAlliance motivePartner selection criteria
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隨著科技快速發展與市場自由化,許多廠商已體認出自身能力有限,必須藉由其他的方式來取得資源。然,由於面臨市場競爭的激烈,企業不得不改變其經營策略,以因應環境快速變遷之衝擊。為了解決這些問題,多數廠商藉由策略聯盟方式來取得相關之資源及降低環境不確定性之影響,而選擇合適之聯盟夥伴是影響聯盟成功的關鍵因素,故本研究旨在探討我國鋼鐵產業環境不確定性因素,及策略聯盟動機與夥伴選擇條件,並加入廠商基本資料(如產業別、成立年限、員工人數、資本額及聯盟類型)為控制變數,針對108間實施策略聯盟之鋼鐵業廠商,藉由ANOVA分析來探討環境不確定性與策略聯盟動機對聯盟夥伴選擇之影響。
研究結果發現,我國鋼鐵業廠商面臨環境不確定性,會顯著影響其選擇聯盟夥伴條件,而策略聯盟動機也會顯著影響聯盟夥伴選擇,且不同動機群組對於夥伴選擇條件會存在顯著性之差異。
While firms face technical fast development and market liberalization, they realize own ability to be limited and have to obtain resources by other ways. However, facing intense competition and environmental fast change, firms have to change business strategy. To solve theses problems, firms can obtain related resources and reduce uncertainty effect by strategy alliances. Selecting the right partners is the key successful factors to strategy alliances. Through making a survey of 108 steel firms, this study adds to the control variables and explores the influences of environmental uncertainty and alliance’s motives on partner selection by using one-way ANOVA method.
Our findings highlight the environmental uncertainty significant effect the partner selections. Our findings also demonstrate differences among alliance motives and partner selection criteria.
摘 要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 v
圖目錄 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 5
第一節 環境不確定性 5
第二節 策略聯盟動機理論 11
第三節 聯盟夥伴選擇準則 23
第三章 研究方法 28
第一節 研究架構與研究假說 28
第二節 構面操作型定義及衡量 30
第三節 問卷設計與樣本 35
第四節 資料分析方法 36
第四章 資料分析結果 39
第一節 樣本結構分析 39
第二節 敘述性統計分析 41
第三節 信度與效度檢定 45
第四節 因素分析 46
第五節 集群分析 51
第六節 變異數分析 58
第七節 環境不確定性對聯盟夥伴選擇影響之分析 71
第八節 聯盟動機對聯盟夥伴選擇影響之分析 75
第五章 結論與建議 79
第一節 研究結論 79
第二節 實務上的意涵與貢獻 81
第三節 研究限制與後續研究建議 82
參考文獻 83
附錄 研究問卷 92
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1. 方世杰,1999,「產研研發聯盟之廠商特質、技術移轉特性、互動機制與績效之研究」,管理學報,16卷4期:頁633-659。
2. 方世杰,1999,「產研研發聯盟之廠商特質、技術移轉特性、互動機制與績效之研究」,管理學報,16卷4期:頁633-659。
3. 吳克,2001,「策略聯盟的形成與夥伴選擇」,金屬工業,35卷2期:頁138-143。
4. 吳克,2001,「策略聯盟的形成與夥伴選擇」,金屬工業,35卷2期:頁138-143。
5. 吳克,2005,「策略夥伴選擇準則與聯盟不穩定性之研究─以台灣半導體製造業為例」,東吳經濟商學學報,49期:頁75-110。
6. 吳克,2005,「策略夥伴選擇準則與聯盟不穩定性之研究─以台灣半導體製造業為例」,東吳經濟商學學報,49期:頁75-110。
7. 李文瑞、曹為忠、吳美珍,2000,「我國資訊電子廠商策略聯盟夥伴選擇之研究」,管理評論,19卷:頁1-24。
8. 李文瑞、曹為忠、吳美珍,2000,「我國資訊電子廠商策略聯盟夥伴選擇之研究」,管理評論,19卷:頁1-24。
9. 李文瑞、曹為忠、陳弘林,2000,「我國積體電路廠商策略聯盟與績效關係之研究」,企業管理學報,46期:頁151-179。
10. 李文瑞、曹為忠、陳弘林,2000,「我國積體電路廠商策略聯盟與績效關係之研究」,企業管理學報,46期:頁151-179。
11. 林文寶,2001,「環境不確定性、企業文化差異、策略聯盟類型與策略 聯 盟類型與策略聯盟績效關係之研究」,商管科技季刊,2卷2期:頁157-179。
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