1. 黃芳銘,《結構方程式: 理論與應用》,台北:五南圖書出版公司,2007。
2. 邱皓政,《結構方程式: LISREL的理論、技術與應用》,台北:雙葉書廊,2003。
3. 江嘉軒,虛擬社群網站使用動機與社會臨場感研究,中山大學傳播管理研究所碩士論文,1994。4. 何惠鈺,以自我認同與網路沉浸觀點探討部落格使用者之態度與行為,東華大學企業管理學系碩士論文,1997。
5. 李復信,網路社群一對一行銷之研究-以藍色小舖為例,中國文化大學資訊管理研究所碩士論文,1994。6. 林佳瑩,虛擬同居成員之友誼形成─以愛情公寓網站為例,中國文化大學新聞研究所碩士論文,1994。7. 紀姿吟,交友網站社群經營模式之研究,中原大學資訊管理學系碩士學位論文,1995。
8. 陳祈年,動機、可玩性與社交性對於多人線上角色扮演遊戲玩家沉浸經驗之影響,交通大學傳播研究所碩士論文,1995。
9. Turkle, S.,虛擬化身:網路世代的身分認同,1998。(譚天、吳佳真譯)。台北:遠流。(原著出版年:1996)。
10. Bagozzi, R.P., Yi, Y., (1988), “On the Evaluation of Structural Equation Models,” Journal of the Academy of Marking Science, 16(1), pp.74-94.
11. Bagozzi, R. P., Yi, Y. (1988), “On the Use of Structural Equation Model in Experimental Designs,” Journal of Marketing Research, 26(3), pp.271-284.
12. Buss, A. H., (1980), “Self - Consciousness and Social Anxiety,” San Francisco : W. H. Freeman and Company
13. Brown, E., Cairns, P., (2004), “A Grounded Investigation of Game Immersion,” Computer Human Interaction, Vienna, Austria. ACM, pp.1297-1300.
14. Caplan, S. E., (2002), “Problematic Internet Use and Psychosocial Well-being: Development of a Theory-based Cognitive-Behavioral Measure,” Computers in Human Behavior, 18(5), pp.533–575.
15. Caplan, S. E., (2003), “Preference for Online Social Interaction: a Theory of Problematic Internet use and Psychosocial Well-being,” Communication Research, 30(6), pp.625–648.
16. Caplan, S. E., (2007), “Relations Among Loneliness, Social Anxiety, and Problematic Internet Use,” Cyberpsychology & Behavior, 10(2), pp.234-242.
17. Cathcart, R., Gumpert, G., (1983), “Mediated Interpersonal Communication: Toward A New Typology,” Quarterly Journal of Speech, 69(3), pp.267-277.
18. Chapman, P., Selvarajah, S., Webster, J., (1999), “Engagement in Multimedia Training Systems,” in Proceedings of the 32nd Hawaii International Conference on System Sciences, R. H. Sprague, Jr. (ed.), IEEE Computer Society Press, Los Alamitos, CA.
19. Chen, H., Wigand, R. T., Nilan, M. “Optimal flow experience in Web navigation,” In Effective utilization and management of emerging information technologies (pp.633-636). The 9th Information Resources Management Association International Conference, 17±19, 1999, May, Boston, MA. Hershey, PA: Idea Group Publishing.
20. Choi, Y. K., Miracle, G. E., Biocca, F., (2001), “The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence,” Journal of Interactive Advertising, 2(1).
21. Cornwell, B., Lundgren, D. C., (2001), “Love on the Internet: Involvement and Misrepresentation in Romantic Relationships in Cyberspace vs. Real-space,” Computers in Human Behavior, 17(2), pp.197-211.
22. Csikszentmihalyi, M., (1975), “Play and Intrinsic Rewards,” Humanistic Psych , 15(3), pp.41-63.
23. Csikszentmihalyi, M., (1977), “Beyond Boredom and Anxiety,” Jossey-Bass, San Eransisco, CA.
24. Csikszentmihalyi, M., Csikszentmihalyi, I. S., (1988), “Optimal Experience: Psychological Studies of Flow in Consciousness,” Cambridge University Press, Cambridge, U.K.
25. Csikszentmihalyi, M., (1990), “Flow: The Psychology of Optimal Experience,” New York: Harper and Row.
26. Csiksentmihalyi, M., (1993), “The evolving self: A psychology for the third millennium,” New York:Harper & Row.
27. Culnan, M. J., Markus, M. L., (1987), “Information technologies.” In F. M. Jablin, L. L. Putnam, K. H. Roberts, & L. W. Porter (Eds.), Handbook of organizational communication: An interdisciplinary perspective (pp. 420-443). Newbury Park, CA: Sage.
28. Daft, R. L., Lengel, R. H., (1984), “Information Richness: A New Approach to Managerial Behavior and Organization Design,” Research in Organizational Behavior , 6 , pp.191-233.
29. Davis, F. D., (1989), “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, 13(3), pp.319-339.
30. Davis, F. D., Bagozzi, R. P., Warshaw, P. R., (1989), “User Acceptance of Computer Technology: A Comparison of Two Theoretical Model”, Management Science, 35(8), pp.982-1003.
31. Davis, R. A., (2001), “A Cognitive-Behavioral Model of Pathological Internet Use,” Computers in Human Behavior, 17(2), pp.187–195.
32. Dixon, J. J., De Monchaux, C., Sandler, J., (1957), “Patterns of Anxiety: an Analysis of Social Anxieties,” British Journal of Medical Psychology, 30(2), pp.107-112.
33. Fiske, S. T., Taylor, S. E., (1991), “Social cognition” (2nd ed.), New York: McGraw Hill.
34. Gefen, D., Straub, D., (1997), “Gender Differences in Perception and Adoption of E-mail: an Extension to the Technology Acceptance Model,” MIS Quarterly, 21(4), pp.389–400.
35. Gefen, D., Straub, D., (2003), “Managing User Trust in B2C e-Services,” E-Service Journal, 2 (2), pp.7–24.
36. Gefen, D., Straub, D., (2004), “Consumer Trust in B2C e-Commerce and the Importance of Social Presence: Experiments in e-Products and e-Services,” Omega, 32(6), pp.407-424.
37. Ghani, Supnick, R., Rooney, P., (1991), “The Experience of Flow in Computer-Mediated and in Face-to-Face Groups,” 12th Internet Conference Information Systems, New York, pp. 229-237.
38. Ghani, J. A., Deshpande, S. P., (1994), “Task Characteristics and the Experience of Optimal Flow,” in Human-computer Interaction. The Journal of Psychology, 128(4), pp.381-391.
39. Hagel III, John, Armstrong, A. G.., (1997), Net Gain: Expanding Markets Through Virtual Communities, Boston, MA: Harvard Business School Press.
40. Hair, J. F., Anderson, R. E., Tatham, R. L., Black, W., Multivariate Data Analysis , Prentice Hall, Englewood Cliffs, NJ, USA, 2006.
41. Heeter, C., (1992), “Being There: the Subjective Experience of Presence,” Presence, 1 (2), pp.262-271.
42. Herring, S. C., (1996), “Posting in a Different Voice: Gender and Ethics in Computer-mediated Communication,” In C. Ess (Eds), Philosophical Perspectives on Computer-mediated Communication, New York: State University of New York.
43. Hiltz, S. R., Turoff, M., (1978), The Network: Human Communication via Computer, Reading, Mass: Addison-Wesley.
44. Hoffman, D. L., Novak, T. P., (1996), “Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60(3), pp.50–73.
45. Hu, L., Bentler, P. M., (1999), “Cutoff Criteria for Fit Index in Covariance Structural Equation Modeling,” Journal of Retailing and Consumer Services, 6(1), pp.1-15.
46. Jacques, R., Preece, J., Carey, J. T., (1995), “Engagement as a Design Concept for Hypermedia,” Canadian Journal of Educational Communications, Spring, pp. 49-59.
47. Thomas, J. S., (2001), “A Methodology for Linking Customer Acquisition to Customer Retention,” Journal of Marketing Research, 38(2), pp.262-268.
48. Jarvenpaa, S. L., Tractinsky, N., Vitale M., (2000), “Consumer Trust in an Internet Store,” Information Technology and Management, 1(1-2), pp.45-71.
49. Joinson, A. N., (2001), “Self-Disclosure in Computer-Mediated Communication: The Role of Self-awareness and Visual Anonymity,” European Journal of Social Psychology, 31(2), pp.177-192.
50. Lin, J. C. C., Lu, H., (2000), “Towards an Understanding of the Behavioral Intention to Use a Web Site," International Journal of Information Management, .20(3), pp.197-208.
51. Jung, T., Youn, H., McClung, S., (2007), “Motivations and Self-Presentation Strategies on Korean-Based “Cyworld” Weblog Format Personal Homepages,” Cyberpsychology & Behavior, (10)1, pp.24-31.
52. Kline, R. B., (1998), Principles and Practice of Structural Equation Modeling. New York: The Guilford Press.
53. Hassanein, K., Head, M., (2007), “Manipulating Perceived Social Presence through the Web Interface and its Impact on Attitude towards Online Shopping,” International Journal of Human-Computer Studies, 65(8), pp.689-708.
54. Koh, J., Kim, Y. G., (2003), “Sense of Virtual Community: A Conceptual Framework and Empirical Validation”, International Journal of Electronic Commerce, 8(2), pp. 75-93.
55. Koufaris, M., (2002), “Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior,” Information Systems Research, 13(2), pp. 205-223.
56. Kumar, N., Benbasat, I., (2002), “Para-Social Presence and Communication Capabilities of a Web Site,” e-Service Journal, 1(3), pp.5-24.
57. Leary, M. R., (1983), Understanding social anxiety: social, personality, and clinical perspective. Newbury Park, CA: Sage.
58. Leary, M.R., Kowalski, R.M., (1995). Social anxiety. New York: Guilford Press.
59. Luna, D., Peracchio, L. A., De Juan, M. D., (2002), “Cross-cultural and Cognitive Aspects of Web Site Navigation,” Journal of the Academy of Marking Science, 30(4), pp.397–410.
60. Keil, M., Johnson, R. D., (2002), “Feedback Channels: Using Social Presence Theory to Compare Voice mail to E-mail,” Journal of Information Systems Education, 13(4), ABI/INFORM Global. pp.295.
61. Moon, J.W., Kim, Y. G., (2001), “Extending the TAM for World-Wide-Web Context,” Information and Management, 38(4), pp.217–230.
62. Morahan-Martin, J., Schumacher, P., (2000), “Incidence and Correlates of Pathological Internet use Among College Students,” Computers in Human Behavior, 16(1), pp.13-29.
63. Senecal, S., Gharbi, J., Nantel, J., (2002), “The Influence of Flow on Hedonic and Utilitarian Shopping Values,” Advances in Consumer Research, 29(1), pp.483-484.
64. Noonan, R. J., (1998), “The Psychology of Sex: A Mirror from the Internet,” In J. Gackenbach (Ed.), Psychology and the Internet: Intrapersonal, interpersonal, and transpersonal implications (pp.143-168). San Diego, CA: Academic Press.
65. Novak, P. T., and Hoffman, L. D. (1997). “Measuring the Flow Experience among Web Users.” Interval Research Corporation.
66. Novak, Thomas P., Donna L. Hoffman, Yiu-Pai Yung., (1998), “Modeling the Structure of The Flow Experience Among Web Users,” Ahstr. INFORMS Marketing Sci. Internet Mini-Conf.
67. Novak, T.P., Donna L. Hoffman, Yiu-Pai Yung., (2000), “Measuring the Customer Experience in Online Environments: A Structural Modeling Approach,” Marketing Sci, 19(1), pp.22-42.
68. Novak, T. P., Hoffman, D. L., Duhachek, A., (2001), “The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences,” Journal of Consumer Psychology, 13(1-2), pp.3-16.
69. Pavlou, P. A., Liang, H., Xue, Y., (2007), “Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective,” MIS Quarterly, 31(1), pp.105-136.
70. Pine, J. B., Peppers, D., Rogers, M., (1995), “Do You Want to Keep Your Customers Forever?” Harvard Business Review, 73(2), pp.103-115.
71. Preece, J., (2000), “Online Communities: Designing Usability, Supporting Sociability,” NY: John Wiley & Sons, LTD.
72. Purdon, C., Antony, M., Monteiro, S., Swinson R. P., (2001), “Social Anxiety in College Students,” Journal of Anxiety Disorder, 15(3), pp.203-215.
73. Reichheld, F. F., Sasser, W. E. Jr., (1990), “Zero Defections: Quality Comes to Services,” Harvard Business Review, 68(5), pp.105-111.
74. Rice, R. E., (1993), “Media Appropriateness: Using Social Presence Theory to Compare Traditional and New Organizational Media,” Human Communication Research, 19(4), pp.451-485.
75. Sandelands, L. E., (1988), “Effects of Work and Play Signals on Task Evaluation,” Journal of Applied Social Psychology, 18(12), pp.1032-1048.
76. Schlenker, B. R., Leary, M. R., (1982), “Social anxiety and Self-presentation: a Conceptualization and Model,” Psychological Bulletin, 92(3), pp.641–669.
77. Schlenker, B. R., Leary, M. R., (1985), “Social Anxiety and Communication about the Self,” Journal of Language and Social Psychology, 4(3-4), pp.171–192.
78. Short, J., Williams, E., Christie, B., (1976), The Social Psychology of Telecommunications, Wiley, London.
79. Sheridan, T. B., (1992), “Musings on Telepresence and Virtual Presence,” Presence: Teleoperators and Virtual Environments, 1(1), pp.120-126.
80. Smith, R. E., Sarason, I. G., (1975). “Social Anxiety and the Evaluation of Negative Interpersonal Feedback,” Journal of Consulting and Clinical Psychology, 43(3), pp.429
81. Steinfield, C. W., (1986), “Computer-Mediated Communication in An Organizational Setting: Explaining Task-Related and Socioemotional Uses,” In M. L. Mclaughlin(Ed.), Communication Yearbook, 9, pp.777-804, Beverly Hill, CA:Sage.
82. Steuer, J., (1992), “Defining Virtual Reality: Dimensions Determining Telepresence,” Journal of Communication, 42(4), pp.73-93.
83. Steuer, J., (1995), “Defining Virtual Reality: Dimensions Determining Telepresence,” In F. Biocca & M. Levy (Eds.), Communication in the age of virtual reality, pp. 33-56.
84. Tidwell, L. C., Walther, J. B., (2002), “Computer-mediated Communication Effects on Disclosure, Impressions, and Interpersonal Evaluations: Getting to Know one Another a Bit at a Time,” Human Communication Research, 28(3), pp.317-348.
85. Trevino, K. L., Webster, J., (1992), “Flow in Computer-Mediated Communication : Electronic Mail and Voice mail Evaluation and Impacts,” Communication Research, 19(5), pp.539-573.
86. Turner, S. M., (1986), “Stuational Determinants of Social Anxiety in Clinic and Nonclinic Samples : Physiological and Cognitive Correlatives,“ Journal of Consulting and Clinical Psychology, 54(4), pp.523-527.
87. Wallace, P. M., (1999), “The psychology of the Internet,” New York: Cambridge University Press.
88. Walther, J. B., Burgoon, J. K., (1992), “Relational Communication in Computer-mediated Interaction,” Human Communication Research, 19(1), pp.50-88.
89. Walther, J. B., (1993), “Impression Development in Computer-mediated Interaction,” Western Journal of Communication, 57(4), pp.381-398.
90. Walther, J. B., (1996), “Computer-Mediated Communication: Impersonal, Interpersonal and Hyper-personal Interaction,” Communication Research, 23(1), pp.3-43.
91. Watson, D., Friend, R., (1969), “Measurement of Social Evaluation Anxiety,” Journal of Consulting and Clinical Psychology, 33, pp.448–457.
92. Webster, J., Trevino, L. K., Ryan, L., (1993), “The Dimensionality and Correlates of Flow in Human-Computer Interactions,” Computers in Human Behavior, 9(4), pp. 411-426.
93. Webster, J., Martoechio, J. J., (1992), “Microcomputer Playfulness: Development of a Measure with Workplace Implications,” MIS Quarterly, 16(2), pp.201-226.
94. Webster, J., Ahuja J. S., (2006), “Enhancing The Design of Web Navigation Systems: The Influence of User Disorientation on Engagement and Performance,” MIS Quarterly, 30(3), pp.661-678.
95. Wells, A., & Papageorgious, C. (1999), “The Observer Perspective: Biased Imagery in Social Phobia, Agoraphobia, and Blood/Injury Phobia,” Behaviour Research and Therapy, 37(7), pp.653-685.
96. Westmyer, S. A., DiCioccio R. L., Rubin R. B., (1998), “Appropriateness and Effectiveness of Communication Channels in Competent Interpersonal Communication,” Journal of Communication, 48(3), pp.27-33.
97. Xia, L., Sudharshan, D., (2000), “An Examination of the Effects of Cognitive Interruptions on Consumer Online Decision Processes,” Second Marketing Sci. Internet Conference, USC, Los Angeles, CA.