跳到主要內容

臺灣博碩士論文加值系統

(44.222.218.145) 您好!臺灣時間:2024/02/29 12:17
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:林美君
論文名稱:應用人格五因素模式預測衝動性購買傾向之效度
論文名稱(外文):Validity of the five-factor model of personality in predicting impulsive purchasing tendency
指導教授:王賢崙王賢崙引用關係
學位類別:碩士
校院名稱:明新科技大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:97
中文關鍵詞:人格人格五因素衝動性購買衝動性購買傾向信用卡使用
外文關鍵詞:personalityfive-factor modelimpulse buyingimpulsive purchasing tendencycredit card use
相關次數:
  • 被引用被引用:4
  • 點閱點閱:552
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
近年來,消費者的購買行為發生了顯著的變化,這種變化主要表現出消費者在有計畫性的購買行為比率不斷減少,而非計畫性的購買行為比率急速上升,衝動性購買在一般的消費行為中扮演著日趨重要的角色。消費者在購買決策過程中,常常會受到外在的行銷因素影響外,還會因為不同的人格特質產生不同的行為結果。本研究探討重點係針對人格特質及衝動性購買傾向之關連性,人格特質以人格五因素為研究重點,同時檢視信用卡使用是否會調節人格特質對衝動性購買傾向之影響。本研究採便利抽樣法進行資料收集,並以SPSS12.0版統計應用軟體作為資料分析工具。獲得下述結論:(一) 神經質人格格特質與衝動性購買傾向有顯著正相關。(二) 外向性人格特質與衝動性購買傾向有顯著正相關。(三)開放性人格特質與衝動性購買傾向無顯著相關性。(四)友善性人格特質與衝動性購買傾向無顯著相關性。(五)嚴謹性人格特質與衝動性購買傾向有顯著負相關。(六)信用卡使用會調節神經質及嚴謹性人格特質對衝動性購買傾向之影響。最後依據研究結果,提出建議供未來研究與行銷業者及銀行業參考。
Consumer purchasing behavior in recent years has obviously changed, impulsive buying behavior is a widely recognized phenomenon in our lifetime. There are many factors that impulsive purchasing behavior and personality trait is one of the key factors. The main purpose of this study is to understand the relationship between the five-factor model of personality and impulsive purchasing tendency, whether credit card use moderates these relationships. The study uses convenience sampling. The software of SPSS statistics is applied to analyze the effective questionnaires. And the following results are concluded by statistics and analysis: (1) Neuroticism has positive effect on impulsive buying tendency. (2) Extroversion has positive effect on impulsive buying tendency. (3) The relationship between Openness and impulsive purchasing tendency was insignificant. (4) The relationship between Agreeableness and impulsive purchasing tendency was insignificant. (5) Conscientiousness has negative effect on impulsive buying tendency. (6) Credit card use has moderating effect berween Neuroticism and impulsive purchasing tendency. Credit card use has moderating effect between Conscientiousness and impulsive purchasing tendency. Based on these results, several recommendations for industry, bank and future research were suggested.
中文摘要 i
英文摘要 ii
誌謝 iii
目錄iv
表目錄v
圖目錄vi
第一章 緒論 1
1.1 研究動機與背景 1
1.2 研究問題 3
1.3 研究目的 3
1.4 研究內容與流程 4
第二章 文獻回顧 6
2.1 人格特質 6
2.1.1 人格特質定義 6
2.1.2 人格五因素 8
2.1.3 人格五因素相關研究 14
2.2 衝動性購買 16
2.2.1 衝動性購買定義 17
2.2.2 衝動性購買之特質 20
2.2.3 影響衝動性購買之因素 21
2.3 小結 26
第三章 研究方法 28
3.1 研究架構 28
3.2 研究假說 28
3.3 研究變數之操作型定義與衡量 31
3.4 問卷設計 33
3.5 抽樣方法 33
3.6 分析方法 34
第四章 資料分析與結果 36
4.1 敘述性統計 36
4.2 信度與效度分析 42
4.2.1 信度分析 42
4.2.2 因素分析 45
4.3 假設檢定 50
4.3.1 檢定假設神經質與衝動性購買傾向為正相關 52
4.3.2 檢定假設外向性與衝動性購買傾向為正相關 54
4.3.3 檢定假設開放性與衝動性購買傾向為正相關 56
4.3.4 檢定假設友善性與衝動性購買傾向為正相關 57
4.3.5 檢定假設嚴謹性與衝動性購買傾向為負相關 59
4.3.6 信用卡使用的調節效果 61
4.4 小結 68
第五章 結論與建議 69
5.1 結論 69
5.2 建議 71
5.3 研究限制 73
5.4 後續研究建議 74
參考文獻 75
附錄
A問卷調查表 83

(中文)
1. 王志剛、謝文雀,消費者行為。華泰書局,1995。
2. 王鶴儒,衝動性購買行為之研究-以淡江大學理工商管學生之服飾購買行為例,私立淡江大學國際企業學研究所碩士論文,1995。
3. 李美慧,探究從眾性購買和衝動性購買之關係,經營管理論叢,3卷2期,第117-127頁,2007。
4. 沈聰益,人格五因素模式預測保險業務員銷售績效的效度-NEO-PI-R量表之跨文化檢驗與人險特質架構之實證探討,國立交通大學經營管理研究所博士論文,2003。
5. 林宗鴻譯,人格心理學3版,洪葉出版社,2006。Burger, J. M.,. Personality, 6th ed(2004).
6. 林建煌,消費者行為(二版),華泰文化,2007。
7. 林惠玲、陳正倉合著,應用統計學三版,雙葉書廊有限公司,2007。
8. 邱皓政,量化研究與統計分析-SPSS中文視窗版資料分析範例解析,五南圖書出版股份有限公司,2006。
9. 吳明隆,SPSS統計應用學習實務:問卷分析與應用統計。知城數位科技,2006。
10. 星傳媒體,擁抱衝動型購物者度過景氣寒冬,星傳媒體月刊第31期,2008 。
11. 戚樹誠,組織行為。雙葉書廊有限公司,2007。
12. 陸洛譯,人格理論,洪葉出版社,2006。Duane P. Schultz & Sydney Ellen Schultz(2005),Theories of Personality 8e.
13. 陳正文譯,人格理論,揚志文化事業公司,2004。Duane P. Schultz & Sydney Ellen Schultz,(1998) ,Theories of Personality.
14. 陳銘慧,溝通策略、消費者衝動性特質、產品特質 對衝動性消費行為之影響。國立台灣大學商學研究所博士論文,2001。
15. 張重昭,顧客購物衝動性與規範性評估對顧客衝動性行為的影響,行政院國家科學委員會專題研究計畫,1998。
16. 張琳一,前線媒體將數位看板成功切入便利商店媒體廣告,產業情報,2007。 http://www.digitimes.com.tw/
17. 張紘炬,抽樣方法與調查分析,華泰書局,2007。
18. 黃麗婷,產品情感與自我認同對衝動性購買之影響。國立東華大學企業管理學系碩碩士論文,2002。
19. 黃明蕙,消者費者行為:策略性觀點,雙葉書廊有限公司,2006。
20. 蔡期輝,社會影響與衝動性購買特質對衝動性購買反應之影響,東吳大學心理學系碩士論文,2007。
21. 簡明輝,消費者行為,新文京開發出版股份有限公司,2008。
22. 薛秀宜等人,人格理論新紀元:人格五因素模式之測驗工具與其研究應用,研習資訊雙月刊 第23卷第1期,2006。
23. 蕭富峰,消費者行為,智勝文化事業有限公司,2008。
(英文)
1. Agee, T. and Martin, B. A. S. Planned or Impulse Purchases? How to Create Effective Infomercials. Journal of Advertising Research, 41(6), 35-42。
2. Allport, G. W. and Odbert, H. S.,Trait Names, A Psycho-lexical Study. Psychological Monographs, Vol. 47,1936, pp. 211.
3. Asendorpf,J.B.,& Wilpers,S.Personality effects on social relationships.Journal of Personality and Social Psychology,74,1998,1531-1544.
4. Baron, R. M. and Kenny, D. A. 1986. The Moderator-Mediator Variable Distinction in Social PsychologicalResearch: Conceptual, Strategic, and Statistical Consideration, Journal of Personality and Social Psychology, 51,1986, 1173-1182.
5. Barrick,M.R.,& Mount,M.K.Effect of impression management and self-deception on the predictive validity of personality constructs.Journal of Applied Psychology,81,1996,261-272.
6. Bellenger, Danny N.; Robertson, Dan H. . Hirschman, Elizabeth C. (1978) Impulse Buying Varies by Product.Journal of Advertising Research, New York; Dec. 1978; Vol. 18, Iss. 6; pg. 15
7. Beatty Sharon E. and Ferrell M. Elizabeth (1998). Impulse buying: modeling its precursors. Journal of retailing. Vol.74, 169-191
8. Borkeanau, P. Implicity Personality Theory and the Five Factor Model. Journal of Personality, 60,1992, 295-327.
9. Cattell,R.B.Description and Measurement of Personality. New York:World Book.1946.
10. Christensen,A.,Ehlers,S.,Wiebe,J.,Moran,P.,Raichle,K.,Ferneyhough,K.,& Lawton,W.Patient personality and mortality:A 4-year prospective study of chronic renal insufficiency.Health Psychology,21,2002,315-320.
11. Cobb, Cathy J. and Wayne D. Hoyer. Planned Versus Impulse Purchase Behavior. Journal of Retailing 62 (Winter),1986, 384-409.
12. Costa, P. T., Jr., & McCrae, R. R. Normal personality assessment in clinical practice: The NEO Personality Inventory. Psychological Assessment, 4,1992, 5-13.
13. Costa, P. T., Jr. & McCrae, R. R. The NEO PI/FFI Manual Supplement,Odessa, FL: Psychological Assessment Resources,1989.
14. Costa, P. T., Jr., & McCrace, R. R. Revised NEO Personality Inventory(NEO-PI-R)and NEO Five-Factor(NEO-FFI)Inventory professional manual. Odessa, FL:PAR.1992.
15. Cronbach, L. J. Coefficient alpha and the internal structure of tests. Psychometrika, 16, 1951,297-334.
16. Cronbach, L. Statistics tests for moderator variables: Flaws in analysis recently proposed. Psychological Bulletin,102(12), 1987,414-417.
17. Cuieford, J. P. Fundamental statistics in psychology and education. 4th edition, New York: McGraw Hill.1965.
18. Dennis W. Rook and Fisher Robert J. Normative influences on impulsive buying behavior. Journal of consumer research. Vol.22, 1995,305-313
19. Dholakia, U. M. Temptation and Resistance: An Integrated Model of Consumption Impulse Formation and Enactment. Psychology & Marketing, 17(11),2000, 955-982.
20. Digman, J. M. Personality structure: Emergence of the five-factor model. Annual Review of Psychology, 41, 1990,417-440
21. Ehrler, D. J., Gary, E. J., & Mcghee, R. L. Extending Big-Five theory into childhood: A preliminary investigation into the relationship between Big-Five personality traits and behavior problems in children. Psychology in the Schools, 36(6), 1999,451-458.
22. Geoff Bayley, Clive Nancarrow . Impulse purchasing: a qualitative exploration of the phenomenon. Qualitative Market Research,1998.
23. Gottwald Wolfgang and Weinberg, Peter . Impulsive Consumer Buying as a Result of Emotions. Journal of Business Research, 10,1982, 43-57
24. Goldberg, L. R. Language and individual differences: The search for universals in personality lexicons. In L. Wheeler(Ed.), Review of personality and social psychology, 2, 1981,141-165.
25. Gorsuch, R. L. Factor analysis. Hillsdale, NJ : Lawrence Erlbaum.1983.
26. Gianluigi Guido, Shopping Motives and the Hedonic/Utilitarian Shopping Value: A Preliminary Study,European Advances in Consumer Research,Volume 7,2006, 169.
27. Helga Dittmar, Jane Beattie, Susanne Friese . Object, decision considerations and self-image in men’s and women’s impulse purchases. Acta psychological 93,1996, 187-206.
28. Hoch, S.J. & G.F. Loewenstein.Time -Inconsistent Preferences and Consumer Self-Control, Journal of Consumer Research, 17, March,1991, pp.492-507.
29. Hough, L. M. & Schneider, R. J. Personality traits, taxonomies, and applications in organizations. In K.R. Murphy (Ed.),Individual Differences and Behavior in Organizations. San Francisco, Jossey-Bass, 1996,31–88.
30. Hansen, F. Consumer Choice Behavior. Free Press,1972.
31. Hampson,S.,Andrews,J.,Barckly,M.,Lichtenstein,E.,&Lee.M.Conscietiousness,perceived risk,and rick-reduction behaviors;A preliminary study.Health Psycology,19,2000,496-500.
32. Iyer,E.S. Unplanned Purchasing: Knowledge of Shopping Environment and Time Pressure,” Journal of Retailing , 1989,pp.40- 57.
33. John C. Mowen & Michael Minor .Consumer Behavior. 5th ed. New Jersey: Prentice-Hall, 19989,pp.218-219, 355, 399-400.
34. Hower, D. C.Statistical Methods for Psychology(2nd ed.).Boston: Duxbury Press.1987.
35. Han, Y. K., Morgan, G. A., Kotsiopulos, A. and Kang-Park, J. Impulsive Buying Behavior of Apparel Purchasers. Clothing and Textiles Research Journal,9(3),1991, 15-21.
36. Kaiser, H. F. An index of factorial simplicity. Psychometrica, 3,1974, 31-36.
37. Kollat, David T. and Ronald P. Willett . Consumer impulse purchasing behavior. Journal of marketing, 4, 1967,21-1.
38. Laursen,B.,Pulkkinen,L.,&Adams,R.The antecedents and correlates of agreeableness in adulthood.Developmental Psychology,38,2002,591-603.
39. Magnus,K.,Diener,E.,Fujita,F.,& Pavot,W.Extraversion and neuroticism as predictiors of objective life events :A longitudinal analysis,Journal of Personaliy and Social Psychology,65,1993,1046-1053.
40. Michael Wood . Socio-economic status, delay of gratification, and impulse buying. Journal of economic psychology 19,1998, 295-320.
41. Mowen, J. C. Consumer Behavior (4th Ed.). New York: Macmillan College,1995.
42. Moorandian, Todd A. and Olver, James M.Shopping Motives and the Five Factor Model: An Integration and Preliminary Study,Psycological Reports, 1996,78, 579-592.
43. Mansfield, Phylis M., Pinto, Mary Beth & Parente, Diane H. Self-Control and Credit-Card Use among College Students. Psychological Reports, 92,2003, 1067-1078
44. Nunnally. J. C. Psychometric theory, New York: McGraw-Hill.1967.
45. Norman, W. T. Adequate taxonomy of personality attributes Replicated factor structure, Journal of Abnormal and Social Psychology ,66 ,1963, pp.574-583.
46. Nesbitt, Saul . Today’s housewives plan menus as they shop. Nesbitt associates release. 2-3,1959.
47. O’Guinn, T. C. and R. J. Faber,Compulsive Buying:A Phenomenological Exploration, Journal of Consumer Research, 16 (September),1989, pp.147-157.
48. Piron, F.,Defining impulse purchasing. In:Holman, R., Solomon, M.R. (Eds.), Advances in consumer research 18. Association for consumer research, Provo, UT,1991,509-514
49. Peck, J. and Childers, T.L. If I Touch it I Have to Have it:Individual and Environmental Influence on Impulse Purchasing, Journal of Business Research, 2006,1-5 .
50. Pervin, L. A., Cervone, D., & John, O. P. Personality: Theory and Research (9th ed.). New York: John Wiley & Sons.2005.
51. Rook, Dennis W.The Buying Impulse. Journal of Consumer Research, 14 (September), 1987,189-199.
52. Rook, Dennis and Stephen J. Hoch.Consuming Impulses. Advances in ConsumerResearch, 7,1985, 23-27.
53. Rust, J. Discriminant validity of the Big Five personality traits in employment setting. Social Behavior and Personality, 27(1), 1999,99-108.
54. Roscoe, J. T. Fundamental research statistics for the behavioral sciences. New York:Holt, Rinehart and Winston.1975.
55. Roberts, J. & Jones, E. Money Attitudes, Credit Cards Use, and Compulsive Buying among American College Students, The Journal of Consumer Affairs, 35(2), 2001,295-319.
56. Stern, H. The Significance of Impulse Buying Today. Journal of Marketing , 26(2),1965, 59-62.
57. Shiv,B.& A.Fedorikhin .Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making,” Journal of Consumer Research, 26(Dec.),1999, pp.278- 292.
58. Schutte, N., & Malouff, J. University student reading preferences in relation to the big five personality dimensions. Reading Psychology, 25(4), 2004,273-296.
59. Skineer,T.,Hampson,s.,& Fafe-Schau.C. Personality,personal model beliefs,and self-care in adolescents and young adults with Type I diabetes.Health Psychology,21,2002,61-70.
60. Tabachnica, B. G., & Fidell, L. S. Using Multivariate Statis-tics. (4 Ed.), Needham Heights, MA: Allyn & Bacon.2007.
61. Terracciano, A.The Italian version of the NEO PI-R:conceptual and empirical support for the use of targeted rotation, Personality and Individual Differences, Vol. 35, 2003,pp. 1859-1872.
62. Tokunaga, H. The use and abuse of consumer credit: application of psychological theory and research. Journal of Economic Psychology, 14, 1993,p285-316.
63. Tao Sun,Guohua Wu &Seounmi Youn, Psychological antecedents of impulsive and compulsive buying:A hierarchical perspective. Proceedings of the Society for Consumer Psychology, 2004.
64. Verplanken, B., & Herabadi, A. Individual differences in impulse buying tendency:Feeling and no Thinking. European Journal of personality, 15, 2001,71-S83.
65. Willians,J.E.,Satterwhite,R,C.,& Saiz.J.L.The importance of psychological traits:a cross-cultural study.New York:Plenum Press.1998.

連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top