跳到主要內容

臺灣博碩士論文加值系統

(44.192.247.184) 您好!臺灣時間:2023/01/30 13:14
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:劉憶玟
研究生(外文):Liu, Shirley
論文名稱:鹽酥達人創業計畫
論文名稱(外文):Business plan of krispy master
指導教授:吳文傑吳文傑引用關係
指導教授(外文):Wu, Jack
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理碩士班(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:97
語文別:英文
論文頁數:33
中文關鍵詞:創業計畫
相關次數:
  • 被引用被引用:0
  • 點閱點閱:179
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
鹽酥達人創業計畫
Abstract

Business Plan of Krispy Master
By
Shirley Liu


“Krispy Master”, unlike a typical restaurant, will provide a unique combination of Taiwanese popcorn chicken, refreshments, ice & drinks at value pricing with a fun and entertaining atmosphere. Krispy Master is the answer to an increasing demand. The public are seeking different experience from fast-food in terms of service and quality, but a better price point than casual dining restaurants.

In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Krispy Master will achieve this by offering new and unique snack meal in the area by clear market positioning of a fashionable, fun, and fast-casual style food outlet.

This plan is prepared for the initial launch of this concept. The initial capital from the owners will allow Kripy Master’s direct stores through year one. If business runs successfully, Krispy Master’s first and second store will obtain sufficient cash flow to be independent from year one, and 2nd stage financing from value-added creditors will start for store number expansion and franchise system establishment.
TABLE OF CONTENTS

Abstract 2
Executive Summary 6
Objectives 7
Mission 7
The Team 7
Keys to Success 8
Company Overview and Strategy 9
History and Background 9
Store Name 9
Company Ownership 9
Start-up Cost Summary 9
Company Locations and Facilities 10
Product Offering 11
Future Products 13
Personnel & Payroll 13
Sourcing 13
Entry and Growth Milestones 13
Market Positioning 16
Market Segmentation 16
Target Market Segment Strategy 17
Pricing Strategy 18
Sales Strategy 19
Promotion Strategy 19
Sales Literature 20
Market Review 21
Overall Industry 21
Hawaii Market 22
Market Trends 24
Market Needs 25
Competition and Buying Patterns 26
Competitive Environment 26
SWOT Analysis 27
Financial Plan 29
Break-even Analysis 30
Projected Profit and Loss 31
Projected Cash Flow 32
Monthly Cash Flow 2010-2011 33
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top