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研究生:周慧儀
研究生(外文):Chow, Rebecca Wai Yi
論文名稱:電視新聞中的地球村-台灣電視國際新聞的資訊娛樂化
論文名稱(外文):The Global Village of Television News - An Overview of Infotainment in Taiwan International News
指導教授:王泰俐王泰俐引用關係
指導教授(外文):Wang Tai-li
學位類別:碩士
校院名稱:國立政治大學
系所名稱:新聞研究所
學門:傳播學門
學類:新聞學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:95
中文關鍵詞:電視新聞國際新聞資訊娛樂化馴化
外文關鍵詞:television newsinternational newsinfotainmentdomestication
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本研究以内容分析法分析台灣公共電視與TVBS新聞台晚間新聞中國際新聞的數量、編排、資訊娛樂化與馴化策略的呈現,共分析公共電視140則,TVBS新聞台80則,合共221則國際新聞。

本研究發現:1)台灣電子媒體的國際新聞在内容上依然以嚴肅的政治與經濟主題為主。然而,資訊娛樂化的主題在台灣電子媒體中依然佔相當的比例。2)商業電視台較公營電視台更常以資訊娛樂為主題與以娛樂性角度報導國際新聞。而根據本研究所發展出來的「内在資訊娛樂化指數」,商業電視台之資訊娛樂化程度較公共電視高。3)引用西方媒體如CNN與BBC的國際新聞之「内在資訊娛樂化指數」較低,而引用非西方媒體或沒有引用外國媒體的國際新聞「内在資訊娛樂化指數」則最高。4)本研究發現台灣電視國際新聞中落後國家較的資訊娛樂化程度較已發展國家與發展中國家為低。5)本研究也發現在外在資訊娛樂化的部分,台灣電子媒體在視覺包裝的使用較不常見。

本研究結果同時也指出台灣電子媒體之國際新聞的地域角度中較重視國外新聞。在馴化策略的使用中不管是地圖的使用或影響的説明都偏低,研究同時也發現在本地消息來源的使用上,台灣電子媒體均以名人與專家為主。比較公營電視台與商業電視台則發現公營電視台較重視國際新聞中本地消息來源之聲音。
Employing content analysis, this study examines the quantity, format, infotainment phenomena and domestication strategies of international news in two Taiwan television stations. This study analyzes a total number of 221 international news, consisting 140 international news from Taiwan Public Broadcast Station, and 80 from TVBS News Channel.

From this study, it is concluded that: 1) political related topic dominate Taiwan international news, however infotainment topic such as human interest, entertainment, and sports news also occupied a large part of international news in Taiwan; 2) commercial station are more vulnerable to infotainment both in news topic and news perspective than public station, and according to the “Internal Infotainment Index” developed in this study, commercial station shows a higher degree of infotainment than public station; 3) news material that comes from Western sources such as CNN and BBC shown less degree of infotainment than news material that comes from non-Western sources or original news; 4) news of developed countries and developing countries have higher degree of infotainment than less developed countries; 5) visual package such as background music and animation are not often employ in international news in Taiwan.

This study also concluded that international news in Taiwan emphasizes in foreign event. The usage of map and influence as linkage of domestic audience and international news are rare. This study also found that both stations are more likely to refer to or cite local celebrities and professionals to emphasis the importance of certain international affairs; however public station is stress more on voice of local public than the commercial station in international news.
壹、研究動機與目的

第一節 緒論…………………………………………………………………………1
第二節 Why 資訊娛樂化?…………………………………………………………3
第三節 電視新聞中的地球村 ……………………………………………………11

貳、文獻探討

第一節 電視國際新聞 …………………………………………………………15
壹、三場戰役:電視國際新聞的三個轉捩點……………………………………15
貳、國際新聞研究與批評…………………………………………………………17
第二節 資訊娛樂化 ………………………………………………………………20
壹、資訊娛樂化現象的發展………………………………………………………20
貳、資訊娛樂化的研究與討論……………………………………………………23
第三節 馴化 ………………………………………………………………………25
壹、國際新聞的馴化策略…………………………………………………………25
貳、馴化與資訊娛樂化……………………………………………………………27
第四節 國内相關研究 ……………………………………………………………29
第五節 研究問題 …………………………………………………………………32
第六節 研究架構 …………………………………………………………………33


叁、研究方法

第一節 内容分析法 ………………………………………………………………34
第二節 分析樣本 …………………………………………………………………34
壹、研究對象 …………………………………………………………35
貳、研究樣本時間抽樣 ………………………………………………37
叁、分析單位 …………………………………………………………36
第三節 類目建構 …………………………………………………………………37
壹、新聞基本資料…………………………………………………………………38
貳、資訊娛樂化 ………………………………………………………40
叁、馴化 ………………………………………………………………44
第四節 統計方法 …………………………………………………………………46
第五節 信度檢測 …………………………………………………………………46

肆、資料分析

第一節 國際新聞基本資料分佈……………………………………………… 49
壹、國際新聞數量分佈……………………………………………………………49
貳、國際新聞編排分佈 ………………………………………………50
叁、小結 ………………………………………………………………51
第二節 國際新聞之内在資訊娛樂化 ……………………………………………51
壹、内在資訊娛樂化………………………………………………………………52
貳、新聞來源與資訊娛樂化 …………………………………………57
叁、新聞地理及國家發展程度與資訊娛樂化 ………………………59
肆、小結 ………………………………………………………………64
第三節 國際新聞之外在資訊娛樂化 ……………………………………………65
壹、外在資訊娛樂化………………………………………………………………66
貳、小結 ………………………………………………………………67
第四節 國際新聞之馴化策略 ……………………………………………………68
壹、國際新聞之新聞地域角度……………………………………………………68
貳、國際新聞之馴化 …………………………………………………69
叁、國際新聞之消息來源馴化策略………………………………………………71
肆、小結……………………………………………………………………………74

伍、討論與建議

第一節 研究發現 …………………………………………………………………75
第二節 研究意義 …………………………………………………………………81
第三節 研究限制與研究建議 ……………………………………………………84
壹、研究限制………………………………………………………………………84
貳、研究建議 …………………………………………………………85

陸、參考文獻………………………………………………………………………86

附錄

編碼表………………………………………………………………………………92
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