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研究生:莊婉羚
研究生(外文):Wang-Ling Chuang
論文名稱:關係投資對物流委外之風險評析
論文名稱(外文):Evaluating logistics outsourcing risk by relationship investment
指導教授:蔡明志蔡明志引用關係
指導教授(外文):Ming-Chih Tsai
學位類別:碩士
校院名稱:國立中興大學
系所名稱:行銷學系所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:英文
論文頁數:81
中文關鍵詞:物流委外風險交易成本理論資源基礎理論關係投資
外文關鍵詞:logistics outsourcing riskrelationship investment
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Relationship failure is the source of outsourcing risk. Relational investment is considered to be appropriate to prevent from relationship failure. However,operational model is absent and empirical evidence is lacking. Thus, the study aims to construct an analysis model to examine logistics outsourcing risk by relationship investment, based on transaction cost economics (TCE) and resource based view (RBV). The effects of TCE and RBV were compared and their complementarities were assessed. The risk model consists of relationship failure on asset risk and competence risk, as well as the correlation between these two risks. Relationship investment classified into two levels is served as moderating effect for analysis.
Transportation outsourcing of Taiwanese grocery wholesalers was applied as case study. Through the telephone interviews, we collected the valid samples of 40
wholesalers (response rate of 57.14%). Statistics indicate that the risk perception may vary with the increasing relationship investments. And in terms of the importance of
failure events and risk impacts, pattern was significantly different by relationship investment types, according to our examination from Analytic Network Process. This study fills a gap in the literature, where prior work has seldom used empirical research to examine the relationship failure events and risk impacts in logistics outsourcing by relationship investment. Further, the risk model developed herein can be used as an analytical structure to compare and verify the outsourcing theories.
Abstract.............................................i
CONTENTS.............................................ii
TABLES...............................................iv
FIGURES..............................................v
1. INTRODUCTION......................................1
1.1 Research motivation………………………….1
1.2 Research purpose ..…………………...5
1.3 Research methodology ……………………5
1.4 Research flow …………………..7
2. LITERATURE REVIEW.................8
2.1 Grocery wholesale industry………………………8
2.2 Outsourcing ………………………9
2.2.1 Introduction of outsourcing.........9
2.2.2 Outsourcing risk........10
2.3 Relationship between buyer and vendor in outsourcing….12
2.3.1 Relationship Type...............13
2.3.2 Relationship failure...............16
2.3.3 Risk impacts......................16
2.4 Social Exchange Theory ……………………..19
2.4.1 Relationship investment..................20
2.5 Analytic Network Process (ANP)………………..22
3. RISK MODEL...............25
3.1 Relationship investment ………………………. 25
3.2 Identification of failure events and risk
impact ……..29
3.3 Risk assessment process …………………………..35
3.3.1 Outsourcing risk indicator................35
3.3.2 Development of risk indicator and hypothesis...36
3.3.3 Risk calibration..............37
3.4 Introduction Super Decisions………………..40
4. DATA COLLECTION...................43
4.1 Data collection……………………..43
4.2 Survey profile ……………………………… .44
4.3 Sample profile …………………………..45
4.4 Groups by relationship investment………………..47
5. Risk analysis................50
5.1 Risk perceptions………………………………..50
5.1.1 Weights of failure events................50
5.1.2 Weights of risk impacts...................52
5.1.3 Risk value................................55
5.2 Difference of risk perception by group……………..58
6. CONCLUSION...............60
6.1 Findings…………………………………………..60
6.1.1 Relationship investment............60
6.1.2 Failure events.....................60
6.1.3 Impact of failure events...........62
6.1.4 Risk value.........................63
6.2 Management Implication…………………………..64
6.3 Limitation and future research ……………..65
REFERENCE ................................66
APPENDIX ................................75
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