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研究生:甘致維
研究生(外文):Chih Wei Chang
論文名稱:如何運用科技預備度和信賴建置成功電子化企業之研究
論文名稱(外文):How to Use Technology Readiness and Trust for Conducting Successful E-business
指導教授:賴榮裕賴榮裕引用關係
學位類別:碩士
校院名稱:國立中興大學
系所名稱:電子商務研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
畢業學年度:97
語文別:英文
論文頁數:61
中文關鍵詞:電子化企業電子化企業預備度科技預備度信賴電子化企業滿意度
外文關鍵詞:e-businesssatisfactiontechnology readinesstrust
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競爭激烈的企業環境中,建置電子化企業已是一種趨勢。成功的電子化企業能夠增進整體效率和生產力、創造更高的利潤,但並非所有企業都能成功。部分企業著重於導入新科技,卻忽略員工對企業的信賴,還有對先進科技的準備程度,也忽略員工是否準備好去接受改變或滿意電子化企業的效益;這些因素我們分類為信賴、科技預備度、電子化企業預備度、知覺效益,都會影響員工的滿意度,而員工滿意度又進而影響電子化企業的成敗。因此本研究主要探討的,便是如何運用員工電子化企業滿意度建置成功的電子化企業。本研究先設計和制定理論模型,再經過實證檢驗,以解釋有那些因素會影響員工電子化企業滿意度。研究所採用的158份有效問卷,皆來自台灣已建構電子化企業之公司,經由問卷之設計、發放、回收與統計的過程,驗證這些因素對員工滿意度之影響。研究發現,信賴與科技預備度確實對電子化企業預備度、員工電子化企業滿意度、知覺效益呈現顯著相關;而電子化企業預備度與知覺效益對員工滿意度也有顯著相關,故本研究結果已能驗證此模型之存在,且能提供業者作為參考,並期望能藉由提升員工電子化企業滿意度來降低企業轉型之衝擊、改善員工的產能和效率,建立成功的電子化企業。
In the highly competitive business environment, more and more firms are trying to implement electronic business (e-business) at an accelerating rate since it can enhance the overall efficiency and productivity and create more benefits. However, not all of them can succeed it because some of them are focus on new technologies, rather than employees’ beliefs about trust, readiness, perceived benefits, and satisfaction. In particular, e-business satisfaction is a surrogate measure of e-business success/effectiveness. Hence, this study focuses on exploring what factors drive e-business satisfaction. The results of 158 valid questionnaires collected from e-businesses in Taiwan strongly support that technology readiness and trust directly influence e-business satisfaction, or directly affect it through e-business readiness and perceived benefits. Additionally, e-business readiness and perceived benefits also have significant influences on e-business satisfaction. These findings and proposed research model are helpful for managers to take into consideration when implementing e-business, also are valuable for researchers who are developing related theories.
中文摘要 i
Abstract ii
CHAPTER 1 INTRODUCTION 1
1.1 Research Motivation and Objectives 1
1.2 Research Scopes and Subjects 3
1.3 Research Organization 4
1.4 Research Framework 5
CHAPTER 2 LITERATURE REVIEW 6
2.1 The Impact of Technology Readiness on E-business Readiness, E-business Satisfaction, and Perceived Benefit 6
2.2 The Impact of Trust on E-business Readiness, E-business Satisfaction, and Perceived Benefit 16
2.3 E-business Readiness and Perceived Benefit’s Impact on E-business Satisfaction 21
CHAPTER 3 RESEARCH METHODOLOGY 24
3.1 Research Model and Hypotheses 24
3.2 Questionnaire Design 26
3.3 Data Collection and Respondents Description 27
3.4 Data Analysis Method 31
3.5 Sampling Method 32
CHAPTER 4 DATA ANALYSIS 34
4.1. Demography Analysis 34
4.2. Analysis of Reliability and Validity 36
4.3 Analysis of causal model 38
CHAPTER 5 DISCUSSIONS 43
5.1 Findings 43
5.2 Implications for research and management 44
5.3 Limitations and future research 46
CHAPTER 6 CONCLUSIONS 49
Appendix I: Respondent Background Information 51
Appendix II: Questionnaire Items 52
Appendix III: Chinese Questionnaire 53
References 55
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