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研究生:方宣懿
研究生(外文):Hsuan Yi Fang
論文名稱:應用Podcast於語言學習之研究:以台灣和大陸為例
論文名稱(外文):Technology Adoption of Podcast in Language Learning: Using Taiwan and China as Examples
指導教授:何建達何建達引用關係
學位類別:碩士
校院名稱:國立中興大學
系所名稱:電子商務研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:英文
論文頁數:60
中文關鍵詞:結合科技接受與使用整合模型(UTAUT)Podcast(播客)語言學習行動學習
外文關鍵詞:Unified theory of acceptance and use of technology (UTAUT)PodcastingMobile learningLanguage learning
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學習第二種語言在多數國家語言政策顯著被強調,近年來,由於行動技術的成熟,越來越多的學者已經注意到行動學習語言的潛力,行動通信技術使語言學習具有更大的吸引力和為人們提供了不同的學習經驗。Podcast(播客)是一種行動通信技術的新應用。本研究的目的是要找影響使用Podcast (播客)學習語言接受程度的因素。
為了取得更好的了解有關行動科技的接受程度,我們對臺灣和中國大陸進行調查。本研究之對象為曾經使用的Podcast(播客)系统,或使用Podcast(播客)學習學習语言之使用者進行網路問卷調查。台灣問卷,實際發出398份問卷,回收316份問卷,中國大陸問卷,實際發出533份問卷,回收451份問卷。
本研究修正結合科技接受與使用整合模型(UTAUT)與節制的變數所提出的架構,在測試信度及效度之後,使用PLS來測試結構模型。研究結果發現績效期望、努力期望、社會影響與促成因素皆有顯著的影響,台灣數據的结果在績效期望有特別顯著,且中國大陸數據的结果在促成因素有特別顯著。而加入調節變數性別、年齡及經驗,中國大陸數據的结果顯示調節變數對績效期望、努力期望、社會影響與促成因素皆有顯著的影響,而台灣數據顯示節制變數對於努力期望只有部分的影響。本研究結果了解台灣及中國大陸兩地對於使用Podcast學習語言的接受程度行為不同,將可為Podcast行動學習及與Podcast相關的產業提供一個有著高度參考價值及高可行性的理論基礎。
Learning a second language has been emphasized significantly in the language policy of most countries. In recent years, more and more researchers have noticed the potential of mobile learning in language because of the maturity of mobile technology. When it comes to mobile technology, this could make language learning more attractive and give people a different learning experience. Podcasting is one of mobile technology’s new applications. The purpose of this research is to find the factors that will influence the acceptance of applying Podcasting in language learning.
In order to attain a better understanding of mobile technology acceptance, we conducted a survey of Taiwan and Chinese.
The target of the sample was limited to the people who have experience of using Podcast or using Podcast learning language. The data were collected from 398 people using Podcast applications on a voluntary basis in Taiwan and collected from 533 people using Podcast application on voluntary basis in China. And then the author tested a proposed conceptual framework revised on Unified Theory of Acceptance and Use of Technology (UTAUT) with moderating variables. After performing satisfactory reliability and validity checks, the structural model was tested with the use of PLS.
Results indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions will influence behavioral intention. The results of Taiwanese data indicate performance expectancy that has especially obviously, and the results of Chinese data indicate facilitating conditions that has especially obviously. In addition, with the moderating variables, gender, age and experiment, the results of Chinese data indicate that performance expectancy, effort expectancy, social influence and facilitating conditions have significant. But Taiwanese data indicated that effort expectancy has insignificant with the moderating variable, gender. This finding understood the behavior of receptivity that the different between Taiwan and China people using Podcast learning language. And it can provide a high reference value and high feasible theory to mobile learning of Podcast and the relative industries of Podcast.
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivations 3
1.3 Research Objectives 4
1.4 Organizations 5
Chapter 2 Literature Review 7
2.1 Podcasting 7
2.2 Mobile Learning 8
2.3 Unified Theory of Acceptance and Use of Technology (UTAUT) 10
Chapter 3 Research Method 17
3.1 Research Model 17
3.2 Variables and Research Hypotheses 18
3.1.1 Performance expectancy 18
3.1.2 Effort expectancy 19
3.1.3 Social influence 20
3.1.4 Facilitating condition 21
3.3 Questionnaire Design 21
3.4 Data Collection 23
3.5 Analysis Method 24
Chapter 4 Data Analysis 26
4.1 Descriptive Statistics 26
4.1.1 Gender 26
4.1.2 Age 27
4.1.3 Level of Education 27
4.1.4 Experience 28
4.2 Partial Least Squares Estimation 30
4.3 Reliability and Validity 30
4.3.1 The measurement model 30
4.4 Model Testing 34
4.4.1 The structural model 34
4.5 Moderating effects 36
4.5.1 Interaction with Gender 37
4.5.2 Interaction with Age 39
4.5.3 Interaction with Experience 41
Chapter5 Conclusion 45
5.1 Discussion and suggestion 45
5.2 Managerial implication 50
5.3 Conclusion 51
5.4 Limitation and future research 52
Reference 54
Appendix A: UTAUT model questionnaire 58
Appendix 2. Questionnaire items 59
Appendix C: Questionnaire Respondent background information 60
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