跳到主要內容

臺灣博碩士論文加值系統

(3.237.38.244) 您好!臺灣時間:2021/07/24 14:44
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:尹希翔
研究生(外文):Hicham Erraji
論文名稱:The Effect of Motivation and Expectation on Tourist’s Satisfaction
論文名稱(外文):The Effect of Motivation and Expectation on Tourist’s Satisfaction
指導教授:黃國平黃國平引用關係
指導教授(外文):Kevin Huang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:國際管理碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:97
語文別:英文
論文頁數:87
中文關鍵詞:Destination KnowledgePull MotivationTourists’ Intentional BehaviorTourists’ Perceived Service QualityTourists’ SatisfactionTourists’ ExpectationsPush Motivation
外文關鍵詞:Tourists’ Perceived Service QualityTourists’ SatisfactionTourists’ Intentional BehaviorTourists’ ExpectationsDestination KnowledgePush MotivationPull Motivation
相關次數:
  • 被引用被引用:0
  • 點閱點閱:276
  • 評分評分:
  • 下載下載:72
  • 收藏至我的研究室書目清單書目收藏:0
Tourism is one of the major industries for many Asian countries. Tourism also generated countries’ main revenues. It is important for the destination marketers and tourism authority to promote and create strategy in order to get tourist’s intention to travel to the destination. It has been widely accepted that the more favorable the image of destinations, the greater the potential tourists will visit them. However, it is interesting that destinations with positive images have not always been selected as the final vacation choice. It is also interesting why some tourists do not want to return to the same destinations although they were satisfied with the first visit.
This study examined the effect of tourist motivation on their expectation and satisfaction and of course their intentional behavior. A questionnaire survey was given to more than 250 randomly selected international tourists at Kaohsiung International Airport hotels, tourists’ sites in Tainan, Taiwan. The structural equation model and ANOVA were used to identify the impact of each factor on tourist’s intention to revisit and recommend. In addition, this study provides useful information to the Taiwan Bureau of Tourism and the travel and tourism research.
Tourism is one of the major industries for many Asian countries. Tourism also generated countries’ main revenues. It is important for the destination marketers and tourism authority to promote and create strategy in order to get tourist’s intention to travel to the destination. It has been widely accepted that the more favorable the image of destinations, the greater the potential tourists will visit them. However, it is interesting that destinations with positive images have not always been selected as the final vacation choice. It is also interesting why some tourists do not want to return to the same destinations although they were satisfied with the first visit.
This study examined the effect of tourist motivation on their expectation and satisfaction and of course their intentional behavior. A questionnaire survey was given to more than 250 randomly selected international tourists at Kaohsiung International Airport hotels, tourists’ sites in Tainan, Taiwan. The structural equation model and ANOVA were used to identify the impact of each factor on tourist’s intention to revisit and recommend. In addition, this study provides useful information to the Taiwan Bureau of Tourism and the travel and tourism research.
ACKNOWLEDGEMENTS I
ABSTRACT II
TABLE OF CONTENTS III
LIST OF TABLES VII
LIST OF FIGURES IX
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.2 Research Objectives. 4
1.3 Research Procedure. 5
1.4 The Structure of the Study. 7
CHAPTER TWO LITERATURE REVIEW 8
2.1 Taiwan Background. 8
2.1.1 Taiwan Tourism. 9
2.2.2 Tourists’ Motivation. 11
2.2.3 Destination Knowledge. 13
2.2.4 Service Expectation. 15
2.2.5 Perceived Service Quality. 16
2.2.6 Overall Satisfaction. 18
2.2.7 Intentional Behavior. 20
2.3 Hypotheses Development. 22
2.3.1 Relationship between Push Motivation and Service Expectation. 22
2.3.2 Relationship between Pull Motivation and Service Expectation. 23
2.3.3 Relationship between Service Expectation and Overall Satisfaction. 23
2.3.4 Relationship between Perceived Service Quality and Tourist’s Satisfaction. 24
2.3.5 Relationship between Satisfaction and Tourist’s Behavioral Intentions. 25
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 26
3.1 The Conceptual Model. 26
3.2 Construct Measurement. 27
3.2.1 Push Motivation. 27
3.2.2 Pull Motivation. 28
3.2.3 Destination Knowledge. 29
3.2.4 Service Expectation. 29
3.2.5 Perceived Service Quality. 30
3.2.6 Tourist’s Satisfaction. 32
3.2.7 Behavioral Intentions. 32
3.2.8 Tourist’s Characteristic. 33
3.3 Hypotheses to be Tested. 34
3.4 Questionnaire Development and Sampling Plan. 34
3.5 Data Analysis Procedure. 35
3.5.1 Descriptive Statistic Analysis. 35
3.5.2 Purification and Reliability of the Measurement Variables. 35
3.5.3 Hypotheses Testing. 37
CHAPTER FOUR DESCRIPTIVE ANALYSIS AND RELIABILITY TEST 38
4.1 Descriptive Analysis. 38
4.1.1 Data Collection. 38
4.1.2 Characteristics of Respondents. 38
4.2 Measurement Results for Relevant Research Variables. 40
4.3 Factor Analysis and Reliability Test. 44
4.3.1 Tourist’s Push Motivation to Taiwan as a Tourist Destination. 45
4.3.2 Tourist’s Pull Motivation to Taiwan as a Tourism Destination. 46
4.3.3 Knowledge about Taiwan as a Tourist Destination before the Trip. 47
4.3.4 Tourists’ Expectation from Service Quality in Taiwan. 48
4.3.5 Tourist’s Perceived Service Quality of Taiwan as a Tourism Destination. 49
4.3.6 Tourist’s Overall Satisfaction from Taiwan as a Tourism Destination. 51
4.3.7 Tourists’ Intentional Behavior to Visit Taiwan as a Tourism Destination. 52
4.4 Interrelationships between Research Variables. 53
4.4.1 Regression Model for Push, Pull Motivation and Knowledge Influencing Service Expectation. 53
4.4.2 Regression Model for Service Expectation and Perceived Service Quality Influencing Overall Satisfaction. 54
4.4.3 Regression Model for Overall Satisfaction Influencing Intentional Behavior. 56
4.4.4 Regression Model Expectation Influencing Overall Satisfaction 57
4.5 Structural Equation Model (SEM). 58
4.6 Analysis of Variance (ANOVA). 60
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 69
5.1 Research Conclusions. 69
5.2 Recommendations. 71
5.3 Research Limitations. 73
5.3.1 Sampling Errors. 73
5.3.2 Questionnaire Development. 73
5.4 Suggestions for Further Research. 74
REFERENCES 75
APPENDIX 81
Questionnaire 81
Agnes, M. (1999). Webster's New World (Vol. Fourth Edition).
Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hill.
Akama, J. S., & Kieti, D. M. (2003). Measuring Tourist Satisfaction with Kenya's Wildlife Safari: A Case Study of Tsavo West National Park. Tourism Management, 24(1), 73-81.
Al-Shabbahy, H. Z., Ekinci, Y., & Riley, M. (2004). An Investigating of Perceived Value Dimensions: Implications for Hospitality Research. Journal of Travel Research, 42(3), 226.
Alegre, J., & Juaneda, C. (2006). Destination Loyalty: Consumers' Economic Behavior. Annals of Tourism Research, 33(3), 684-706.
Atila, Y., & Fisen, Y. (2002). Measurement of Tourist Satisfaction with Restaurant Services: A segment-based approach. Journal of Vacation Marketing, 9(1), 52.
Augustyn, M., & Ho, S. (1998). Service Quality and Tourism. Journal of Travel Research, 37(1), 71-75.
Awaritefe, O. D. (2004). Motivation and Other Considerations in Tourist Destination Choice: a Case Study of Nigeria. Tourism Geographies, 6(3), 303-330.
Backman, S. J., & Crompton, J. L. (1991). The Usefulness of Selected Variables for Predicting Activity Loyalty. Leisure Science, 13, 205-220.
Baker, D. A., & Crompton, J. L. (2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research, 27(3), 785-804.
Baloglu, S. (2001). An Investigation of a Loyalty Typology and the Multi Destination Loyalty of International Travelers. Tourism Analysis, 6(1), 41-52.
Blain, C., Levy, S. E., & Ritchie, J. R. B. (2005). Destination Branding: Insights and Practices from Destination Management Organizations. Journal of Travel Research, 328-338.
Boulding, W., Kalra, A., Staelin, R., & Zeitham, V. A. (1993). A Dynamic Process Model of Service Quality from Expectations to Behavioral Intentions. Journal of Marketing Research, 30, 7-27.
Brown, Churchill, G. A., & Peter, J. P. (1993). Improving the Measurement of Service Quality. Journal of Retailing, 69, 127-139.
Brown, & Fazzone, J. (1998). Rapid Non metro Growth Causes Problems in Rural Counties: the Case of Public Transportation. 1998; 28(4): 16-23. Small Town, 28(4), 16-23.
Chadee, D. D., & Mattsson, J. (1996). An Empirical Assessment of Customer Satisfaction in Tourism. The Service Industries Journal, 16(3), 305.
Charlotte, E., & Brent, R. J. R. (2003). The Meaning and Measurement of Destination Image. The Journal of Tourism Studies, 14(1).
Chen, & Tsai, D. C. (2006). How Destination Image and Evaluative Factors Affect Behavioral Intentions. Tourism Management, 28(2007).
Chen, J. S., & Gursoy, D. (2001). An Investigation of Tourists' Destination Loyalty and Preferences. International Journal of Contemporary Hospitality Management, 13(2), 79.
Chisnall, P. M. (1992). Marketing Research (4th ed.). London: McGraw-Hill.
Chon, K.-S. (1990). The Role of Destination Image in Tourism: A Review and Discussion. The Tourist Review, 2, 2-9.
Christopher, L., Jochen, W., Hean, T. K., & Xiongwen, L. (2005). Service Marketing in Asia: PEARSON: Prentice Hall.
Crompton, J. L., & Love, L. L. (1995). The Predictive Validity of Alternative Approaches of Evaluating Quality of a Festival. Journal of Travel Research, 34, 11-24.
Cronin, Brady, M., & Hult, T. (2000). Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments. Journal of Retailing, 76(2), 193-218.
Cronin, & Taylor. (1992). Measuring Service Quality: A re-Examination and Extension. Journal of Marketing, 56(3), 55.
Dann, G. (1987). Anomie, Ego-Enhancement and Tourism. Annals of Tourism Research, 6(2), 408-424.
Eftichiadou, V. (2001). A Multi- Motive Segmentation of Urban Visitors the Case of Liverpool. Journal of Tourism Studies, 12(1), 2-10.
Flavian, C., Martinez, E., & Polo, Y. (2001). Loyalty to Grocery Stores in the Spanish Market of the 1990s. Journal of Retailing and Consumer Services, 8, 85-93.
Fleischer, A., & Pizam, A. (2002). Tourism Constraints Among Israeli Seniors. Annals of Tourism Research, 29(1), 106-123.
Gallarza, M. G., & Gil Saura, I. (2006). Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students' Travel Behaviour. Tourism Management, 27(3), 437-452.
Gnoth, J. (1997). Tourism Motivation and Expectation Formation. Annals of Tourism Research, 24(2), 283-304.
Gotleib, J. B., Grewal, D., & Brown, S. W. (1994). Consumer Satisfaction and Perceived Quality Complementary or Divergent Constructs. Journal of Applied Psychology, 79(6), 875-885.
Gray, P. (1970). Travel international trade. Lexington MS: Heath Lexington Books.
Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The Effect of Price Comparison Advertising on Buyers' Perception of Acquisition Value, Transaction Value, and Behavioral Intention. Journal of Marketing, 62, 46-59.
Haber, S., & Lerner, M. (1999). Research notes: Correlates of Tourism Satisfaction. Annals of Tourism Research, 26(1), 197-200.
Hair, J. F. J., Anderson, R. E., Tatham, R. L., & Black, W. C. (2006). Multivariate data analysis (5th ed.). New Jersey: Prentice-Hall.
Hall, D. (2002). Brand Development Tourism and National Identity the re-Imaging of Former Yugoslavia. Journal of Brand Management 9(4/5), 323-334.
Harrison, S. (2002). Culture Tourism and Local Community the Heritage Identity of the Isle of Man. Journal of Brand Management, 9(4/5), 355-371.
Horneman, L., Carter, R., Wei, S., & Ruys, H. (2002). Profiling the Senior Traveler an Australian Perspective. Journal of Travel Research , 41, 23-37.
Hosany, S., Ekinci, Y., & Uysal, M. (2006). Destination Image and Destination Personality: An Application of Branding Theories to Tourism Places. Journal of Business Research, 59, 638-642.
Hsieh, L.-F., Lin, L.-H., & Lin, Y.-Y. (2007). A Service Quality Measurement Architecture for Hot Spring Hotels in Taiwan. Tourism Management, 29, 429-438.
Hsu, C. (2003). Mature Motorchoach Travelers' Satisfaction: A Preliminary Step Toward Measurement Development. Journal of Hospitality and Tourism Research, 27(3), 291-309.
http://admin.taiwan.net.tw/english/. (2007). Tourism Bureau Ministry of Transportation and Communications, R.O.C.
Hui, T. k., Wan, D., & Ho, A. (2006). Tourists' Satisfaction, Recommendation and Revisiting Singapore. Tourism Management, 2-11.
Ingram, H. (1996). Classification and Grading of Smaller Hotels, Guesthouses and Bed and Breakfast Accommodation. International Journal of Contemporary Hospitality Management, 8(5), 30-34.
Jang, S. S., & Wu, C.-M. E. (2004). Seniors' Travel Motivation and the Influential Factors: and Examination of Taiwanese Seniors. Tourism Management, 27, 306-316.
Klaus, W. (2000). Tourists' Perceptions Towards and Satisfaction with Service Quality in the Cross-cultural Service Encounter: Implications for Hospitality and Tourism Management. Managing Service Quality, 10(6), 397.
Klotler, P., & Keller, K. L. (2006). Marketing Management. Pearson Educational International.
Kozak, M., & Rimmington, M. (2000). Tourist Satisfaction with Mallorca, Spain, as an off-Season Holiday Destination. Journal of Travel Research, 38(3), 260-269.
Lee, Yoon, Y.-S., & Lee, S.-K. (2005). Investigating the Relationships Among Perceived Value, Satisfaction, and Recommendations: The Case of the Korean DMZ. Tourism Management, 28(1), 204-214.
Littrell, M. A., Paige, R. C., & Song, K. (2004). Senior Travelers: Tourism Activities and Shopping Behaviours. Journal of Vacation Marketing, 10(4), 348.
Liu, C.-M. (1999). Tourist Behavior and the Determinants of Secondary Destination. asia pacific journal of marketing and logistics, 11(4), 3.
Mazanec, J. A. (2000). Introduction Reports from the Second Symposium on the Consumer Psychology of Tourism Hospitality and Leisure. Tourism Analysis, 5, 64-68.
Mccort, D. J., & Malhotra, N. K. (1993). Culture and Consumer Behavior: Toward and Understanding of Cross-Cultural Consumer Behavior in International Marketing. Journal of International Consumer Marketing, 6(2), 91-127.
Mcintosh, R., & Geoldner, C. (1986). Tourism Principals, Practices and Philosophies. New York: Wiley.
Mill, C., & Morrison, A. (1985). Englewood Cliffs, NJ: Prentice Hall.
Morgan, Nigel, Pritchard, A., & Pride, R. (2002). Destination Branding Creating the Unique Destination Proposition. Journal of Brand Management special issue.
Moscardo, G. (2001). Visitor Evaluations of Built Tourist Facilities Pontoons on the Great Barrier Reef. Journal of Tourism Studies, 12(1), 28-38.
Moutinho, L. (2000). Strategic Management in Tourism. New York: CABI publishing.
Murphy, P., Pritchard, M. P., & Smith, B. (2000). The Destination Product and its Impact on Traveler Perceptions. Tourism Management, 21, 43-52.
Noe, F. P., & Uysal, M. (1997). Evaluation of Outdoor Recreational Settings: A Problem of Measuring User Satisfaction. Journal of Retailing and Consumer Services, 4(4), 223-230.
Oh, H. (1999). Service quality, Customer Satisfaction and Customer Value: A Holistic Perspective. International Journal of Hospitality Management, 18(1), 67-82.
Oliver, R. (1996). Satisfaction: a Behavioral Perspective on the Consumer. Boston, MA.: Irwin- Mc Graw-Hill.
Oppermann, M. (2000). Tourism Destination Loyalty. Journal of Travel Research, 39, 78-84.
Parasuraman, A., Zeithaml, V., & Berry, L. L. (1985). A conceptual Model of Service Quality: Its Implications for Future Research. Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithaml, V., & Berry, L. L. (1988). SERVQUAL: A Multiple-item Scale for Measuring Customer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-37.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research. Journal of Marketing, 58(1), 111-124.
Pearce, P. L. (1982). Perceived Changes in Holiday Destinations. Annals of Tourism Research, 9, 145-164.
Peter, J. P., Churchill, G. A., & Brown, T. J. (1993). Caution in the Use of Difference Scores in Consumer Research. Journal of Consumer Research, 19, 655-662.
Petrick, J. F., & Backman, S. J. (2002). An Examination of the Construct of Perceived Value for the Prediction of Golf Travelers: Intention to Revisit. Journal of Travel Research, 40(August), 41-48.
Pitt, L., & Jeantrout, B. (1994). Management of Customer Expectations: A Study and a Checklis. Service Industries Journal, 14(2), 170-189.
Qu, H. L., & Li, I. (1997). The Characteristics and Satisfaction of Mainland Chinese Visitors to Hong Kong. Journal of Travel Research, 35(4), 37-41.
Rittichainawut, B. N., Qu, H. L., & Mongknonvanit, C. (2002). A study of the Impact of Travel Satisfaction on the Likelihood of Travelers to Revisit Thailand. Journal of Travel and Tourism Marketing, 12(2), 19-43.
Roy, H., Pattaya, H., Wendy, A., Jerome, A., & Tanner, J. (2006). Thailand as a Tourist Destination: Perceptions of International Visitors and Thai Residents. Asia Pacific Journal of Tourism Research, 11(3), 270-287.
Schofield, P. (2000). Evaluating Castlefield Urban Heritage Park From the Consumer Perspective: Destination Attribute Importance, Visitor Perception, and Satisfaction. Tourism Analysis, 5(2-4), 183189.
Selin, S. D. R., Howard, E. U., & Cable, T. (1988). An Analysis of Consumer Loyalty to Municipal Recreation Programs. Leisure Science, 10, 210-223.
Seyhmus, B. (1999). A Model of Destination Image Formation. Annals of Tourism Research, 26(4), 868-897.
Sheppard, A. G. (2002). Satisfaction and intention to re-visit: A re-examination of the relationship and an analysis of differences between satisfied returners and satisfied non-returners. Unpublished Ph.D., Clemson University, United States -- South Carolina.
Spreng, A. R., & Mackoy, R. D. (1996). An Empirical Examination of a Model of Perceived Service Quality and Satisfaction. Journal of Retailing, 72(2), 201-214.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, 77(2), 203-220.
Teas, R. K. (1993b). Consumer Expectations and the Measurement of Perceived Service Quality. Journal of Professional Services Marketing, 8(2), 33-35.
Theresa, A. P., & Kay, C. T. (2003). Tourist Satisfaction in Singapore--a Perspective from Indonesian Tourists. Managing Service Quality, 13(5), 399.
Uysal, M., & Hagan, L. (1993). Motivations of Pleasure Travel and Tourism. In M.Khan, M. Olsen, and T.Var(Eds), Encyclopedia of Hospitality and Tourism. New York: Van Nostrand Reinhold.
Weiermair, K., & Fuchs, M. (1999). Measuring tourist judgment on service quality. Annals of Tourism Research, 26(4), 1004-1021.
Woodside, A. G., & Lysonski, S. (1989). A General Model of Traveler Destination Choice. Journal of Travel Research, 17(4), 8-14.
www.cia.gov/library/publications/the-world-factbook/geos/tw.html. (2007). world factbook.
Xie, G., Qiu, P., Chen, Y., & Song, J. (2007). Expectation and Satisfaction of Rural Tourism: a Case Study of Hainan, China. Ecological Economy, 3, 405-416.
Yoon, & Uysal. (2003). An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a Structural Model. Tourism Management, 26.
Yoon, & Uysal. (2005). An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model. Tourism Management, 26(1), 45-56.
Yu, Chang, H.-C., & Huang, G.-L. (2006). A Study of Service Quality, Customer Satisfaction and Loyalty in Taiwanese Leisure Industry. Journal of American Academy of Business, Cambridge, 9(1), 126.
Yu, & Goulden, M. (2006). A Comparative Analysis of International Tourists' Satisfaction in Mongolia. Tourism Management, 27, 1331-1342.
Zeithaml, V. A., Berry, L. L., & Parasuranam, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46.
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊
 
1. The Impact of Political Instability, Destination Image,and Cultural Distance on Tourist’s Intention to Revisit or Recommend:An Example of Bangkok
2. Measuring the Impact of Service Quality and Personality of Tour Leader on Tourist Satisfaction and Word of Mouth
3. MeasuringInternationalTouristsSatisfactionandDestinationLoyalty:ACaseofAngkorTourismSites
4. AStudyofInternationalTourists'DestinationImage,Satisfaction,andDestinationLoyalytowardAngkor,Cambodia
5. TheInfluenceofDestinationQualityandServiceAspectsonTravelSatisfactionandIntentions:AnAnalysisofTaiwaneseandDutchTourists
6. Factors Affecting Destination Choice for Inbound Tourists to Taiwan
7. 探討台灣觀光客購物動機、購物行為與購物滿意度之研究-以到中國大陸團體旅遊為例
8. 國際與當地旅客對旅遊地點形象認知之研究:以巴黎島,普吉島及沙巴旅遊點為例
9. TheRoleofInvolvement,PlaceAttachmentandTourist’sSatisfactiononTravelIntentiontoHaLongBay
10. 台灣觀光客對香港旅遊動機,旅遊滿意度及景點忠誠度之實證研究
11. Learning Styles and Disciplinary Differences: Testing the Predictive Value of the Kolb Learning Style Inventory in the Confucian Heritage Culture, a Look at Taiwan
12. 研究台灣的國立聯合大學生的背包旅遊之態度
13. AStudyofRestident'sParticipationinCommunity-BasedTourism
14. Measuring the Image of Taiwan As An International Tourist Destination
15. Examining what influences a user’s acceptance of mobile tourist information system - An empirical study of the Vietnamese tourism industry