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研究生:張婉玲
研究生(外文):Wan-Ling Chang
論文名稱:壽險業務團隊成員利他主義、自我效能、社會互動、賦權領導與團隊競爭對知識分享行為影響之跨層次研究
論文名稱(外文):A Cross-Level Study for the Impact of Altruism, Self-Efficacy, Social Interaction, Empowering Leadership, and Team Competition on Knowledge Sharing Behavior of Life Insurance Sales-Team Members
指導教授:鍾瑞國鍾瑞國引用關係
指導教授(外文):Ruey-Gwo Chung
學位類別:博士
校院名稱:國立彰化師範大學
系所名稱:工業教育與技術學系
學門:教育學門
學類:專業科目教育學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:218
中文關鍵詞:保險業務員知識分享利他主義自我效能賦權領導團隊競爭
外文關鍵詞:insurance sales’ knowledge sharingaltruismself-efficacyempowering leadershipteam competition
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本研究旨在以跨層次分析的理論架構,探討不同層次因素對壽險業務團隊成員知識分享行為的影響。包括分析個人層級之利他主義、自我效能與社會互動對成員知識分享行為的影響,及社會互動將產生的干擾效果;並進一步驗證團隊層級的賦權領導與團隊競爭因素對個人知識分享行為的跨層次影響,以及團隊競爭可能產生的跨層次干擾效果。
本研究採用調查研究法,修改相關研究之量表作為本研究之調查工具。各量表皆經由驗證性因素分析,確立量表的整體模式適配度、組成信度以及解釋變異量。進而針對國內20家擁有業務團隊的壽險公司進行比例分層隨機抽樣,最後回收62個有效團隊共1,445份有效問卷。
經由層級迴歸及階層線性模式等統計方法分析後,結果顯示個人層次的利他主義、自我效能與社會互動,皆正向影響壽險業務員在團隊中的知識分享行為,其中高社會互動環境更增強其間的關係。而在跨層次因素中,賦權領導正向影響業務員的知識分享行為,但團隊競爭因素對業務員知識分享行為的影響卻不同,其中團隊競爭力是正向影響,但團隊競爭氣氛卻是負向影響。更進一步地發現團隊競爭干擾具自我效能員工的知識分享行為,當業務員處於高團隊競爭力的環境時,增強自我效能對知識分享行為的影響;但若處於高團隊競爭氣氛的環境時,則相對減弱自我效能對知識分享行為的影響。
最後,本研究建議要先讓管理者瞭解知識分享對壽險業務團隊的重要性,進而經由有系統的管理措施提昇壽險業務團隊成員的知識分享行為。這些措施包括召募具利他特質與自我效能的業務員,舉辦各種活動以增進同仁之間的互動關係與頻率,領導者應採用賦權領導方式管理工作團隊,而在提升團隊對外競爭力的同時,更要注意應降低團隊內部的競爭氣氛。
The purpose of this study was to explore a Cross-level model for the impact of individual effects and team effects on knowledge sharing behavior of life insurance sales-team members. To the end, we used hierarchical multiple regression and hierarchical linear modeling to analyze the data from 1,445 sales in 62 teams. The results indicate first that at the individual level, altruism and self-efficacy are positively related to sales’ knowledge sharing behavior, respectively, and further, the higher degree of social interaction increase the relationship between the above. In addition, the result also show that at the cross level, empowering leadership and team competitive abilities are positively related to sales’ knowledge sharing behavior, and that team competitive climate is negatively related to the behavior. Moreover, the higher degree of team competitive abilities, the stronger relationship between self-efficacy and knowledge sharing behavior, but the higher degree of team competitive climate, the weaker relationship between self-efficacy and knowledge sharing behavior. Accordingly, we consider that the results can help to improve the operations of life insurance companies and relative research.
摘要…………………………………………………………………I
Abstract…………………………………………………………III
目錄………………………………………………………………V
圖次………………………………………………………………VII
表次………………………………………………………………IX
第一章 緒論………………………………………………………1
第一節 研究背景與動機………………………………………1
第二節 研究目的……………………………………………10
第三節 研究方法與步驟……………………………………11
第四節 研究範圍……………………………………………13
第五節 名辭釋義……………………………………………13
第二章 文獻探討………………………………………………17
第一節 壽險業務團隊之意涵………………………………17
第二節 知識分享行為之理論與相關研究…………………23
第三節 影響知識分享行為的個人與團隊層次
因素與相關研究….………………………………43
第四節 個人、團隊因素與知識分享行為的
關係…………………………………………………66
第三章 研究設計與實施………………………………………87
第一節 研究架構與假設……………………………………87
第二節 研究對象……………………………………………90
第三節 研究工具……………………………………………97
第四節 調查實施…………………………………………112
第五節 資料分析方法……………………………………113
第四章 資料分析……………………………………………123
 第一節 樣本基本資料……………………………………123
 第二節 個人層次研究假設驗證…………………………131
 第三節 跨層次研究假設驗證……………………………137
第五章 結論與建議…………………………………………157
 第一節 研究發現與結論…………………………………158
 第二節 研究建議…………………………………………169
 第三節 研究貢獻與限制…………………………………178
參考文獻………………………………………………………183
 壹、中文部份………………………………………………183
 貳、英文部份………………………………………………192
附錄 ……………………………………………………………213
 附錄一、專家效度之委員名冊……………………………213
 附錄二、本研究問卷………………………………………214

圖次
圖2-1 影響知識分享的TPB模式……………………………31
圖3-1 本研究架構圖…………………………………………88
圖3-2 本研究資料分析方法…………………………………114
圖4-1 社會互動對利他主義與知識分享行為
的關係之干擾效果……………………………………134
圖4-2 社會互動對自我效能與知識分享行為
的關係之干擾效果……………………………………136
表次
表2-1 壽險巿場重要指標…………………………………………20
表2-2 知識管理流程的分類………………………………………28
表2-3 知識分享的定義……………………………………………32
表2-4 個人層次的知識分享相關研究……………………………35
表2-5 團隊或組織層次的知識分享相關研究……………………40
表2-6 跨層次的知識分享相關研究………………………………42
表3-1 國內20家壽險公司通訊處數量……………………………91
表3-2 本研究問卷發放數及回收情況統計表……………………94
表3-3 知識分享行為量表題目分配之情形………………………98
表3-4 利他主義量表驗證性因素分析表…………………………100
表3-5 自我效能量表驗證性因素分析表…………………………102
表3-6 社會互動量表驗證性因素分析表…………………………104
表3-7 賦權領導量表驗證性因素分析表…………………………107
表3-8 團隊競爭量表驗證性因素分析表…………………………109
表3-9 知識分享行為量表驗證性因素分析表……………………111
表3-10 本研究之跨層次假設型式與驗證條件 …………………120
表4-1 壽險業務團隊特性彙整表…………………………………125
表4-2 壽險業務人員特性彙整表…………………………………128
表4-3 樣本平均數與標準差彙整表………………………………130
表4-4 研究變項之相關性…………………………………………131
表4-5 壽險業務同仁之利他主義、社會互動
與知識分享行為之層級迴歸分析…………………………132
表4-6 壽險業務同仁之自我效能、社會互動
與知識分享行為之層級迴歸分析…………………………135
表4-7 知識分享行為之零模型……………………………………141
表4-8 利他主義、賦權領導與知識分享行為
之階層線性模式分析表……………………………………143
表4-9 利他主義、團隊競爭與知識分享行為
之階層線性模式分析表……………………………………146
表4-10 自我效能、賦權領導與知識分享行為
之階層線性模式分析表……………………………………150
表4-11 自我效能、團隊競爭與知識分享行為
之階層線性模式分析表……………………………………153
表5-1 本研究假設驗證結果………………………………………158
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14. 許芳銘、張志舜(2006)。與解決問題有關的知識分享互動模式-以認知觀點。交大管理學報,26(2),187-214。
15. 洪維廷、蔡儀華(2004)。從共同代理觀點檢視知識分享行為-以多層次傳銷組織為例。商管科技季刊,5(4),457-475。
 
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