臺灣博碩士論文加值系統

迷你筆記型電腦的誕生，導致市場上掀起一場重大變革。本研究以使用擴散模式來探討使用者使用創新產品後之行為，並利用迷你筆記型電腦使用變化與使用率之關係，將使用者分為：密集使用、特定使用、非特定使用及有限使用等四種類型。本研究以使用過迷你筆記型電腦之使用者為對象，透過網路問卷蒐集樣本，利用SPSS 來進行統計分析與驗證。研究結果顯示：（1）相容性及個人創新性對使用變化有正向影響；（2）複雜度、社會影響及媒體曝曬對使用變化及使用率有顯著關係；（3）密集使用者有較高的滿意度及推薦意願。

The birth of mini-notebook computer sparkled a great revolution in the market. Using use-diffusion model, this study explores the users’ behaviors after using the innovative products and by means of the relationship between the variety of use of mini-notebook and the rate of use, this study divides the users into four patterns: intense use, specialized use, nonspecialized use and limited use. The study takes users who have used mini-notebook as subjects of study. Through the sample collection of network questionnaire and using SPSS to engage in statistical analysis and testings, the results of this study reveal: (1) There is a positive influence of compatibility and personal innovativeness on variety of use; (2) There is a significance relationship between complexity, social influence and media exposure, and variety of use and rate of use; (3) The intense users show higher levels of satisfaction and recommend intentions.

論文目錄
中文摘要 i
英文摘要 ii
誌 謝 iii
目 錄 iv
圖索引 vi
表索引 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 6
第三節 研究範圍 7
第四節 研究流程 8
第二章 文獻探討 11
第一節 迷你筆記型電腦 11
第二節 創新擴散理論 18
第三節 使用擴散模式 23
第四節 自我效能 36
第五節 社會影響 40
第六節 推薦意願 42
第三章 研究方法 45
第一節 研究架構 45
第二節 研究假說 49
第三節 變數的操作性定義 56
第四節 問卷內容及樣本蒐集 64
第五節 資料分析方法 67
第四章 資料分析 71
第一節 問卷回收狀況與敘述性統計分析 71
第二節 信度之檢驗 76
第三節 效度之檢驗 77
第四節 二階段迴歸分析 79
第五節 多項羅吉特模式 82
第六節 單因子變異數分析 86
第七節 小結 87
第五章 結論與建議 89
第一節 研究結果 89
第二節 管理意涵 94
第三節 研究貢獻 96
第四節 研究限制與未來研究方向 98
參考文獻 100
附錄 網路問卷 108

圖目錄
圖1-1 筆記型電腦出貨量與占整體PC 之比例 2
圖1-2 本研究之研究流程 10
圖2-1 台灣桌上型電腦與筆記型電腦之出貨量比例 13
圖2-2 Roger 創新採用過程 22
圖2-3 使用擴散模型 25
圖2-4 使用水準之分類 27
圖2-5 社會認知理論 36
圖3-1 本研究之研究架構 48

表目錄
表2-1 創新的定義 18
表2-2 採用擴散（AD）與使用擴散（UD）之特性比較 24
表3-1 易用性之衡量方式 55
表3-2 相容性之衡量方式 57
表3-3 個人創新性之衡量方式 58
表3-4 自我效能之衡量方式 58
表3-5 社會影響之衡量方式 59
表3-6 媒體曝曬之衡量方式 60
表3-7 滿意度之衡量方式 61
表3-8 推薦意願之衡量方式 61
表3-9 使用變化之衡量方式 62
表3-10使用率之衡量方式 63
表4-1 性別基本資料 72
表4-2 年齡基本資料 72
表4-3 教育程度基本資料 73
表4-4 每月可支配所得基本資料 74
表4-5 迷你筆記型電腦品牌之使用狀況 75
表4-6 各因素之信度分析 77
表4-7 轉軸後成分矩陣 78
表4-8 使用擴散二階段迴歸分析 81
表4-9 使用擴散之水準 83
表4-10使用擴散多項羅吉特分析 85
表4-11使用擴散結果分析 87
表4-12本研究假說檢定結果 87

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