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研究生:陳秀塋
研究生(外文):Hsiu-Ying Chen
論文名稱:以認知模型探討蘭花管理資訊系統之使用意願關係
論文名稱(外文):Study of Applying Cognitive Model to Explore the Adoption Willingness Relationship of Orchid Management Information System
指導教授:邱宗治邱宗治引用關係翁頂升翁頂升引用關係
指導教授(外文):Tzong-Chiz ChiouTing-Sheng Weng
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:生物事業管理研究所
學門:生命科學學門
學類:生物科技學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:96
中文關鍵詞:資訊系統科技接受模式結構方程模式蝴蝶蘭
外文關鍵詞:Information SystemsTechnology Acceptance ModelStructural Equation ModelingPhalaenopsis
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台灣農業生產結構分為農作物、林產、漁產及畜產,根據農業統計年報2007統計,台灣農作物產值約1,684億元新台幣,佔農業生產總值約43%遠超出林、漁、牧等各產業。台灣進入世界貿易組織(World Trade Organization, WTO)後,多數農產品失去國際競爭力,蘭花產業反是逆勢成長,其中又以蝴蝶蘭為主要代表。蝴蝶蘭是我國所生產的眾花卉作物中,最早具有種苗國際競爭力的作物之一,單位面積產值高達687萬元新台幣,並且成為全世界蝴蝶蘭苗最大的外銷國家。
本研究藉由蘭花管理系統調查國內蘭花產業對於蘭花管理系統使用意願,以系統品質與介面設計結合科技接受模式發展出本研究模型。透過文獻回顧本研究提出九項假設,資料收集主要採問卷發放以蘭花產業學術單位、政府機構及業界為對象,樣本抽取採用立意抽樣方式,正式問卷發放300份經由回收得有效問卷242份,以SPSS 12.0及LISREL 8.72軟體驗證量表的信度和效度(驗證性因素分析),最後進行結構方程模式(Structural Equation Modeling, SEM)驗證本研究九項假說。
經由本研究驗證結果,九項假說當中有三項假說不支持,分別為系統品質→認知易用性,介面設計→認知有用性,認知易用性→認知有用性三項假說不顯著。本研究發現介面設計是影響使用者對蘭花管理系統使用意願的重要因素,而蘭花管理系統使用意願模式整體配適良好,科技接受模型(Technology Acceptance Model, TAM)在農業上應用整體解釋力均在0.5以上。
Taiwan's agricultural production structure is divided into crops, forest products, fish and livestock, according to agricultural statistics Annual Report 2007, Taiwan's agricultural output value of about NT 1,684 million, representing gross value of agricultural production is well in excess of about 43% of forestry, fisheries, animal husbandry industries, etc. Taiwan entered the WTO (World Trade Organization), the majority of the loss of international competitiveness of agricultural products, anti-orchid industry is a growing trend, especially as the main representative of Phalaenopsis. Phalaenopsis is produced by many of our flower crops, with seeds and seedlings as early as the international competitiveness of one of the crop, per unit area as high as NT 6.87 million yuan output value of, and as the world's largest orchid seedlings for export countries.
In this study, the survey orchid management system for Intention to Use of the system combined with the quality and interface design Technology Acceptance Model developed model in this study. Review of the Literature of this study through nine assumptions, data collection questionnaire issued to the main orchid industry academic institutions, government agencies and industry targeted samples using purposive sampling method, a formal questionnaire issued by the recovery of 300 valid questionnaires were 242 to SPSS 12.0 and LISREL 8.72 software to verify the scale reliability and validity (confirmatory factor analysis), the final SEM (Structural Equation Modeling) to verify the hypothesis of this study was nine.
By the results of this study was to verify, nine of which there are three hypotheses do not support the hypothesis, namely, system quality → cognitive ease of use, interface design → cognitive usefulness, perceived easy of use → perceived usefulness of the hypothesis of the three non-significant. The study found that the impact of user interface design is the management system of the orchid important factor in the use of the will, and the orchids will of model management system for the use of a good overall fit, TAM (Technology Acceptance Model) applications in agriculture are the overall explanatory power more than 0.5.
目錄
謝誌 I
中文摘要 II
Abstract III
表目錄 V
圖目錄 VI
第一章、緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 2
第二章 文獻回顧 4
第一節 產業概況 4
第二節 科技接受模式 15
第三節 系統品質、介面設計之文獻回顧 27
第四節 系統品質、介面設計對TAM相關研究 31
第三章 研究方法 34
第一節 研究模型與假設 34
第二節 問卷設計 35
第三節 資料蒐集方式 41
第四節 資料分析方式 42
第四章 實證分析結果 52
第一節 敘述性統計分析 52
第二節 信度分析 56
第三節 相關分析 59
第四節 結構方程模式:衡量模式 59
第五節 結構方程模式:結構模式 64
第五章 結論與建議 74
第一節 結論 75
第二節 研究建議 75
第三節 研究限制與未來研究方向 76
參考文獻 77
中文部分 77
英文部分 78
附錄問卷 86

表目錄
表2-1 蝴蝶蘭出貨數量 7
表2-2 歷年花卉出口量 9
表2-3 歷年花卉出口值 10
表2-4 農業生技園區經費需求及規劃面積 11
表2-5 2003年蝴蝶蘭栽培農戶組織形態 12
表2-6 2003年蝴蝶蘭栽培農戶經營類型 13
表2-7 2003年蝴蝶蘭栽培溫室種類與面積 13
表2-8 總結研究發現 23
表2-9 方法說明 25
表2-10 系統品質研究 28
表2-11 系統品質衡量指標彙整 29
表2-12 系統品質及介面設計構面關係 33
表3-1 系統品質研究構面之定義 38
表3-2 介面設計研究構面之定義 38
表3-3 認知有用性研究構面之定義 38
表3-4 認知易用性研究構面之定義 39
表3-5 使用態度研究構面之定義 39
表3-6 使用意願研究構面之定義 39
表3-7 變數操作 40
表3-8 前測各個構面的Cronbach’s α值 41
表3-9 衡量模型的適合度指標 48
表3-10 不同狀況下所使用的衡量模型指標 49
表4-1 樣本性別次數比例表 52
表4-2 樣本年齡次數比例表 52
表4-3 樣本教育程度次數比例表 53
表4-4 樣本平均一週使用電腦頻率次數比例表 53
表4-6 各構面之平均數與問項題數 54
表4-7 各問項之平均數與標準差 54
表4-8 模型構面信度分析 57
表4-9 刪除問項之各個構面Cronbach’s α值 59
表4-10 相關係數表 59
表4-11 驗證性因素分析信度表 60
表4-12 驗證性因素分析效度表 62
表4-13 衡量模型適合度指標 63
表4-14 本研究之衡量模型適合度指標 64
表4-15 假說路徑的支持文獻 65
表4-16 本研究之假說路徑表 66
表4-17 結構方程式適配度指標 66
表4-18 假說路徑t値表 67
表4-19 本研究之假說檢定表 68
表4-20 潛在變項間直接與間接效果 72
圖目錄
圖1-1 研究流程 3
圖2-1 國內花卉種植面積 5
圖2-2 國內花卉面積比 5
圖2-3 國內花卉產值比 6
圖2-4 花卉單位面積產值 6
圖2-5 台灣蝴蝶蘭業者及地區栽培面積 7
圖2-6 台灣蝴蝶蘭出口量與出口值 11
圖2-7 理性行為理論(TRA)架構圖 16
圖2-8 計劃行為理論(TPB)架構圖 18
圖2-9 科技接受模式(TAM)架構圖 19
圖3-1 研究模型 34
圖3-3 整體衡量模型 45
圖4-1 衡量模型圖 63
圖4-2 結構方程式路徑圖 65
圖4-3 結構方程式路徑圖 69
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