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研究生:胡正宏
研究生(外文):Chen-Hung Hu
論文名稱:企業核心競爭能力與企業經營績效關係之研究-以IC設計公司為例
論文名稱(外文):The Relationship between Core Competence Capability and Managing Performance of Enterprises: Cases of IC Design House
指導教授:彭玉樹彭玉樹引用關係陳澤義陳澤義引用關係
指導教授(外文):Yu-Shu PengTser-Yieth Chen
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:72
中文關鍵詞:財務績效顧客關係核心競爭能力創新績效
外文關鍵詞:financial performanceinnovation performancecore competencecustomer relationship
相關次數:
  • 被引用被引用:15
  • 點閱點閱:639
  • 評分評分:
  • 下載下載:298
  • 收藏至我的研究室書目清單書目收藏:1
本研究以 Hamel & Prahalad (1994) 之企業核心競爭能力: 市場接近能力、產品整合能力、功能運作能力作為企業營運的關鍵成功因素,因為顧客是營收的來源,顧客關係的強度是影響營收多寡的變數,所以引用 Kaplan & Norton (1996) 的顧客核心衡量指標,建構出企業財務績效與創新績效的關係構面。本研究針對三家 IC 設計公司員工進行關係構面分析,運用質化研究方法,深度訪談,理論複現分析,實証各假說的關係。研究發現核心競爭能力對顧客核心衡量指標之顧客爭取率、顧客滿意度、顧客延續率具有正向關係,顧客爭取率、顧客滿意度、顧客延續率對創新績效與財務績效成正向關係。本研究期望引導企業經理人藉由核心競爭能力與顧客關係的結合,將競爭優勢成果帶給顧客,造就雙贏的局面,創造公司最高的獲利,作為以後IC設計公司營運方針的參考。並藉由此關係模式,瞭解核心競爭能力需透過顧客關係的深度發展,影響 IC 設計公司的創新績效與財務績效,映證Prahalad & Hamel 與 Kaplan & Norton之觀點結果。
The study is based on core competence capability of enterprises, including market access, product integration and functionality capacity, which are deemed as key sources of successful factors. The sales revenue is affected by the strength of customer relationship, given that customers are the sources of sales revenue. Consequently, we use Kaplan & Norton’s index of customer core measurement to construct the following model with eight related constructs, that is, market access, product integration, functionality capacity, customer acquisition rate, customer satisfaction, customer retention, innovation performance and financial performance. Applying qualitative research and theoretical replication methods to analyze the relationships among eight hypotheses based on the data from depth interview with employees of three IC design houses. As the result, it showed that the positive relationships among market access, product integration, functionality capacity and customer acquisition rate, customer satisfaction, customer retention. Moreover, the relationships are positive between customer acquisition rate, customer satisfaction, customer retention and innovation performance, financial performance.
The study expects chief executive officers or business managers to realize that how important are the enterprise core competence and customer relationship together. This power of competitive advantage brings win-win game to the both side of company and customer, and creats the maximum profit of company as a reference of IC design house’s operation policy. In addition, our results meet the viewpoints of Hamel & Prahalad and Kaplan & Norton.
第一章 緒論.........................................1
第二章 文獻探討.....................................7
第三章 研究方法....................................25
第四章 建立假說、確立命題與實證研究結果............37
第五章 結論與建議..................................63
一. 英文部份
1.Aaron Jeng,“Comparison of Nine Taiwan-listed Analogue-IC Companies.” Daiwa Institute of Research LTD, 2008.
2.Afuah, A., Innovation Management: Strategies, Implementation & Profits, NY: Oxford University Press, 1998.
3. Barney, J.B. & E. J.Zajac. “Competitve Organizational Behavior: Toward and Organizationally-Based Theory of Competitive Advantage.” Strategic Management Journal, Vol.15, 1994, pp.5-10.
4. Bearden, W. O. & Teel, J. E.,“Selected Determinants of Customer Satisfaction and Complaint reports,” Journal of Marketing Research, 20(Feb.),1983, pp.21-28.
5. Brown, R. “Managing the “S” Curves of Innovation.” The Journal of Consumer Marketing, Vol.9, No.1, Winter, 1992, pp.61-72.
6. Charles Hill, W. L. & Jones, G. R., Strategic Management- An Integrated Approach, 4th ed.1998.
7. Cohen, W. M. & D. A. Levinthal., “Absorptive Capacity: A New Perspective on Learning and Innovation.” Administrative Science Quarterly, Vol.35, 1990, pp.128-152.
8. Coombs, R., Narandren, P., & Richards, A., “A Literature-based Innovation Output Indicator,” Research Policy, Vol.25, 1996, pp. 403-413.
9. Daft, R. L., “A Dual-core Model of Organizational Innovation,” Academy of Management Journal, Vol.21, 1978, pp.193-210.
10. Daft, R. L. & S. W. Becker, Innovation on Organization. New York: Elsevier North-Holland, 1978.
11. Damanpour & Fariborz, “Organizational Innovation: A Meta-Analysis of Effects of Determinants and Moderators,” Academy of Management Journal, Vol.34, No.3, 1991, pp.555-590.
12. Damanpour, “The Adoption of Technological, Administrative, and Ancillary Innovations: Impact of Organizational Factors,” Journal of Management, Vol.13, No.4,1987, pp.675-688.
13. Damanpour & William M. Evan, “Organizational Innovation and Performance: The Problem of ‘Organizational Lag,” Administrative Science Quarterly, September, 1984, pp.392-409.
14. Damanpour,Kathryn A. Szabat & William M. Evan,“The Relationship Between Types of Innovation and Organizational Performance,” Journal of Management Studies, November,1989, pp.587-601.
15. De Carolis, D. M. D. “Competences and Limitability in the Pharmaceutical Industry: An Analysis of Their Relationship with Firm Performance.” Journal of Management, Vol.29, No.1, 2003, pp.27-50.
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17. Fournier, S. & Mick, D. G.,“Rediscovering Satisfaction,” Journal of Marketing, 63 Oct., 1999, pp.5-23.
18.Gronhang, Kjell & Geir Kaufmann, “Innovation: A Cross-Disciplinary Perspective,” Oslo, Norway: Norweigan University Press, 1988.
19. Hage, J. & M. Aiken, Social Change in Complex Organizations, Englewood Cliffs, NJ: Prentice-Hall, 1970.
20. Hamel G. & Prahalad C.K., Competing for the Future. Harvard Business School Press, 1994.
21. Hames, M. “Balance Your Innovation Strategy.” Electronic Business, May, 1998, p.8.
22. Hill, C. W. L. & G. R. Jones, Strategic Management: An Integrated Approach, Houghton Mifflin Company, 6th, 2004.
23. Homburg, C. & Rudolph, B.,“Customer Satisfaction in Industrial Markets: Dimensional and Multiple role Issues,” Journal of Business Research,52, 2001,pp.15-33.
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二. 中文部份
1.王啟任,核心競爭力類型與進入時機策略之配適對經營績效影響之研究─台灣資訊電子業進入中國大陸市場之實證,中原大學企業管理學系碩士論文, 民國88年。
2.司徒達賢,「從團隊水準看領導格局」,天下雜誌, 第378期,民國96年。
3.李田樹、李芳齡譯,啟動革命,天下遠見出版有限公司,Hamel. G, Leading the Revolution,台北,民國89年。
4.李長貴,績效管理與績效評估,華泰文化,民國86年。
5.林東正,企業市場顧客滿意構面之探討: 以資訊系統委外發展為例,台北大學企業管理學系碩士論文,民國91年。
6.林南海,電子產業分工下企業間客訴對企業技術創新影響之研究— 以電子電力機器器材製造修配業為例,成功大學企業管理學系碩士論文,民國90年。
7.吳美娟,台灣IC 製造業製程技術能力、專利權與績效關係之研究,國立雲林科技大學企業管理系碩士班,民國91年。
8.尚榮安譯,個案研究,弘智文化, Robert K. Yin, Case Study Research: Design and Methods,民國90年。
9.柳碧琳,電子化企業應用顧客關係管理之探討研究—以半導體製造廠商為例,長庚大學企業管理研究所碩士論文,民國92年。
10.徐啟銘譯,Betz, F.著,策略性科技管理 (Strategic Technology Management,1993),揚智出版,民國87年。
11.陳澤義 & 陳啟斌, 企業診斷與績效評估, 平衡計分卡之運用, 華泰文化, 民國85年。
12.陳澤義,科技管理: 理論與應用,華泰文化,民國84年。
13.陳國源,市場導向、製造策略、顧客滿意度對經營績效影響之研究-以台灣汽車零配件產業為例,國立成功大學管理學院高階管理碩士在職專班(EMBA) 碩士論文,民國93年。
14.黃營杉譯,策略管理,第四版,華泰書局, Hill, C. W. L. and Jones, G. R., Strategic Management: An Integrated Approach, 台北,民國88年。
15.鄭伶如, 技術競爭力、創新資本與績效關聯性之研究— 以台灣資訊電子業為例,國立臺北大學企業管理學系博士論文,民國94年。
16.潘正隆,新產品開發策略配適核心能力對新產品績效之研究— 以電腦週邊產品業為例,銘傳大學管理科學研究所在職專班碩士論文,民國92年。
17.顧淑馨譯,競爭大未來,智庫文化股份有限公司,Hamel, G. and Prahala, C. K., Competing for Future , 台北,民國84年。
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