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研究生:王家璋
研究生(外文):Chia-chang Wang
論文名稱:社會網絡差異下之媒介使用與政治參與-以2006年北高市長選舉為例
論文名稱(外文):Impacts of Social Structure on Voters'' Media Use and Political Participation
指導教授:左宗宏左宗宏引用關係
指導教授(外文):Tsung-hung Tso
學位類別:碩士
校院名稱:南華大學
系所名稱:傳播學系碩士班
學門:教育學門
學類:其他教育學類
論文種類:學術論文
論文出版年:2008
畢業學年度:97
語文別:中文
論文頁數:68
中文關鍵詞:媒介使用差異收穫模式社會網絡交叉壓力政治參與政治結構異質性
外文關鍵詞:different gains modelpolitical participationmedia usePolitical structural heterogeneitycross-cutting exposure
相關次數:
  • 被引用被引用:7
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  • 下載下載:195
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  本研究目的在於探討2006年北、高市長選舉,兩市相異之社會脈絡對選民媒介使用與政治參與之影響,並驗證「差異收獲模式」於此次選舉的適用性。本研究採用「次級資料分析法」,資料來源為2005年至2008年『選舉與民主化調查』四年期研究規劃(II):2006年北高兩市選舉面訪案」(TEDS2006C)。
 
  本研究以政治結構異質性為外衍解釋變項,政治興趣、社會網絡交叉壓力、媒體使用、人際傳播、政治功效意識為內衍解釋變項,政治參與為應變項。研究發現:政治結構異質性確實影響選民之政治參與,同時也會影響選民媒介使用行為,以及民眾如何應對來自人際互動所產生之壓力。在社會網絡同質性高的台北市,政治結構異質性及社會網絡交叉壓力對選民之媒介使用、人際討論與政治參與無顯著影響;在社會網絡異質性高的高雄市,選民之社會網絡交叉壓力越高,越積極參與政治活動,而選民對於媒介使用與人際討論之頻率,則因政治興趣的減少及交叉壓力的上升而降低。
 
  此外,三種個別媒介管道之「差異收穫模式」在台北市皆達到顯著正相關,在高雄市則為負相關,顯示社會網絡確實影響「差異收穫模式」對於「政治參與」之解釋力。社會網絡異質性較低之台北市選民,在接收個別媒體管道之訊息後,越常與他人討論政治,越積極投入政治活動之參與;而社會網絡異質性較高之高雄市選民,接觸媒體資訊後與他人討論政治,非但無助於政治參與,尤其以網路差異收穫模式,反而使得選民更為消極地參與政治活動。
  The main purpose of this study is to examine the impacts of different social structures on voters’ media use and political participation based on Taipei and Kaohsiung’s Mayor elections in 2006. Secondary data analysis was used to test the “Different Gains Model” and the data was from Taiwan’s Election and Democratization Study, 2005-2008 (II): The City Mayor Election, 2006 (TEDS2006C).
  
  Political structural heterogeneity, political interest, social network pressure, media use, political discussion and political efficacy were treated as independent variables, and political participation as the only dependent variable. The results shows political structural heterogeneity had an impact on political participation mediated by political interest, social network pressure and media use. In Taipei, a society of low structural heterogeneity, political structural heterogeneity and social network pressure exerted no significant impact on media use behavior, interpersonal communication and political participation. However, in contrast with Taipei, Kaohsiung, a society of high structural heterogeneity, social network pressure affected voters’ political participation.
第一章 前言 ------------------------------------------------------------------------------------1
第一節 研究動機與目的 ---------------------------------------------------------------1
第二節 章節安排 ------------------------------------------------------------------------5
 
第二章 文獻探討 ----------------------------------------------------------------------------- 6
第一節 人口因素、政治興趣與政治功效意識 ------------------------------------6
第二節 媒體使用與人際傳播 ---------------------------------------------------------9
一、媒體使用、人際傳播 ------------------------------------------------------- 9
二、差異收穫模式 ----------------------------------------------------------------11
三、媒體使用、人際傳播與政治功效意識 ------------------------------------12
第三節 社會網絡之概念與實證 ---------------------------------------------------- 14
一、個人人際網絡 ---------------------------------------------------------------- 14
二、結構異質性 -------------------------------------------------------------------18
第四節 研究問題與假設 ------------------------------------------------------------- 19
 
第三章 研究方法 ---------------------------------------------------------------------------- 21
第一節 次級資料研究法 ------------------------------------------------------------- 21
第二節 資料來源 ---------------------------------------------------------------------- 21
第三節 變數測量與分析方法 ------------------------------------------------------- 22
 
第四章 研究分析 ---------------------------------------------------------------------------- 28
第一節 樣本結構分析 ---------------------------------------------------------------- 28
一、台北市 ------------------------------------------------------------------------- 28
二、高雄市 ------------------------------------------------------------------------- 31
三、小結 ---------------------------------------------------------------------------- 34
第二節 敘述性統計分析 ------------------------------------------------------------- 35
一、台北市 ------------------------------------------------------------------------ 35
二、高雄市 ------------------------------------------------------------------------ 40
三、小結 --------------------------------------------------------------------------- 45
第三節 資料分析與解釋 ------------------------------------------------------------- 46
一、政治結構異質性、社會網絡交叉壓力與政治興趣 -------------------- 46
二、媒介使用、人際討論、及其他關聯因素 ------------------------------- 46
三、各自變項對依變項之逐步多元迴歸分 ---------------------------------- 49
四、人口統計變項、差異收穫模式與政治參與 ---------------------------- 52
 
第五章 結論與建議 ------------------------------------------------------------------------- 60
第一節 研究發現 ---------------------------------------------------------------------- 60
一、北、高兩市逐步迴歸分析之比較 --------------------------------------- 60
二、北、高兩市「差異收穫模式」之比較 ------------------------------------ 62
三、小結 ---------------------------------------------------------------------------- 63
第二節 檢討與建議 ------------------------------------------------------------------- 65
 
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