跳到主要內容

臺灣博碩士論文加值系統

(35.172.136.29) 您好!臺灣時間:2021/08/02 17:49
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:陳暘閔
研究生(外文):Young-min Chen
論文名稱:台灣家戶寬頻連網選擇行為之研究
論文名稱(外文):A Study of Households'' Demand for Broadband in Taiwan
指導教授:黃瓊玉黃瓊玉引用關係
指導教授(外文):Chiung-yu Huang
學位類別:碩士
校院名稱:南華大學
系所名稱:管理經濟學系經濟學碩士班
學門:社會及行為科學學門
學類:經濟學類
論文種類:學術論文
畢業學年度:97
語文別:中文
論文頁數:35
中文關鍵詞:電纜調制解調器網際網路非對稱數位式用戶迴路寬頻連網
外文關鍵詞:Nested logit modelInternetCable modemADSLBroadband
相關次數:
  • 被引用被引用:3
  • 點閱點閱:947
  • 評分評分:
  • 下載下載:63
  • 收藏至我的研究室書目清單書目收藏:1
  隨著資訊科技的快速發展,透過網際網路提供的服務與內容更是不斷地推陳出新,一般民眾、民間企業與政府部門,乃因而能享有網際網路時代所帶來的便利與效率。國際經濟合作組織(OECD)指出,在網際網路時代,寬頻的普及將有助於一國經濟、社會和文化的發展。因此,世界各國政府無不希望打造一個寬頻社會以提升競爭力,而台灣政府在此方面則以推動「2008年寬頻到府六百萬用戶」計畫為目標。因此,如何提高台灣家戶寬頻連網普及率及加速寬頻用戶之頻寬升級,乃為成功建立一個寬頻社會的關鍵。因此,本論文將從家戶連網方案選擇面向出發,對台灣地區家戶單位之寬頻連網與寬頻服務供應商的需求決策進行分析。利用2006年台灣網路資訊中心之家戶問卷調查資料為樣本,以 Nested Logit 模型建構家戶單位連網方式及業者選擇之個體需求模式並進行估計。研究結果顯示: (i)所得越高、家戶中最瞭解連網且具申裝權之問卷回答人的年齡越低、以及其教育程度越高、家戶人口數越多之家庭越有可能進行連網。(ii)分析選擇ADSL與Cable modem之家戶特徵,僅家戶人口數與居住地是具有顯著差別影響。(iii)若產品價格下降、速度提升及申裝方便性提高,將會提升家戶申裝使用網路的效用。 (iv) 估計之產品自身價格需求彈性,中華電信ADSL為1.2、非中華電信ADSL為3.0、Cable modem為3.0;而非中華電信ADSL與Cable modem對中華電信ADSL的交叉彈性為2.1,中華電信ADSL與Cable modem對非中華電信ADSL的交叉彈性為0.3,中華電信ADSL與非中華電信ADSL對Cable modem的交叉彈性為0.4。 (v)台灣家庭對於連網速度提升100KB的願付價格估計約為30元。
  Advances in new information technologies and the adoption of the Internet have greatly benefited end-users, entrepreneurs, and governments all over the world in many facets. International Economic Cooperation (OECD) indicated that the diffusion of broadband can help a country''s economic, social, and cultural development in the Internet era. Therefore, governments around the world put in effort to build a broadband society in order to increase the competitive advantage of nation. To achieve the goal of increasing the penetration rate of broadband subscribers, we first need to understand the demand for broadband. Therefore, the purpose of this thesis is to estimate the households’ demand for broadband in Taiwan. Using Nested Logit model to construct the household’s demand for broadband and estimate it, I reach the following conclusions. (i) Those with demographic characteristics, such as high income, young age, high education, and large number of household members, are more likely to have broadband adoption. (ii) For those who have internet adoption, only household location and the number of household members have significant effects on choices between ADSL and Cable modem. (iii) Lowering product price, increasing connection speed, and making installation more conveniently will increase broadband adoption and the utility of households connected. (iv) The own–price elasticity of demand for Chunghwa Telecom ADSL is 1.2, Non-Chunghwa Telecom ADSL is 3.0, and Cable modem is 3.0. The cross elasticity of demand between Chunghwa Telecom ADSL and Non-Chunghwa Telecom ADSL as well as Cable modem is 2.1, Non-Chunghwa Telecom ADSL to the others is 0.3, Cable modem to the others is 0.4. (v) The willingness to pay for upgrading 100KB is estimated to be about 30 dollars.
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 5
第四節 研究貢獻 6
第五節 研究架構 6
  
第二章 文獻探討 7
  
第三章 研究方法 12
第一節 理論模型介紹 12
第二節 實證模型設立 17
  
第四章 實證結果與分析 23
第一節 實證數據資料敘述統計 23
第二節 實證結果與分析 25
  
第五章 結論 33
  
参考文獻 34
王小娥,「寬頻網路服務市場家戶選擇行為分析」,行政院國家科學委員會專題研究計畫,民國94 年 9月

Berry, S. T. (1994), “Estimating discrete-choice models of product differentiation” , The Rand Journal of Economics , Vol.25, No.2, pp.242-262.

Flamm, K. and Chaudhuri, A. (2007), “An analysis of the determinants of broadband access” , Telecommunications Policy ,Vol.31, Iss.6-7, pp.312-326.

Hausman, J. and Mcfadden, D. (1984), “Specification tests for the multinomial logit model” , Econometrica , Vol.52, pp.1219-1240.

Ida, T. and Kuroda, T. (2006), “Discrete choice analysis of demand for broadband in Japan” , Journal of Regulatory Economics , Vol.29, Iss.1, pp.5-22.

Ida, T. and Sato, M. (2006), “Conjoint analysis of consumer preferences for broadband services in Japan” , The Kyoto Economic Review, Vol.75, No.2, pp.115-127.

Jackson, M. , Lookabaugh, T. , Savage, S. , Sicker, D. and Waldman, D.(2002), “ Estimating consumer preferences for internet access service ” , broadband demand study, Telecommunications Research Group, University of Colorado.

Madden, G. and Simpson, M. (1997), “Residential broadband subscription demand :An econometric analysis of Australian choice experiment data” , Applied Economics, Vol.29, No.8, pp.1073-1078.

Madden, G. , Savage, S. J. ,and Coble-Neal, G. (1999), “Subscriber churn in the Australian ISP market” ,
Information Economics and Policy, Vol.11, pp.195-207.

Madden, G. ,and Coble-Neal, G. (2003),“Internet use in rural and remote western Australia” , Telecommunications Policy, Vol 27, Issue 3-4, pp.253-266.

Mcconnell, K. E. (1995), “Consumer surplus from discrete choice model” , Journal of Environmental Economics and Management, Vol.29, pp.263-270.

Mcfadden, D. (1974), “Conditional logit analysis of qualitative choice behavior” , in Frontiers in Econometrics (ed) Zarembka, P., Academic Press, New York,
pp.105-142.

Rappoport, P. , Kridel, D. , Taylor, L. , Duffy-Deno, K. and Alleman,J.(2002), “ Residential demand for access to the internet ” , The International Handbook of Telecommunication Economics, Vol.2, Edward Elgar
Publishers, Cheltenham.

Savage, S. J. and Waldman, D. (2005) , “Broadband internet access, awareness and use: analysis of United States household data” , Telecommunications Policy, Vol 29, Iss.8, pp.615-33.

Savage, S., Madden, G. and Simpson, M. (1997), “Broadband delivery of educational services:a study of subscription intentions in Australian provincial centers”, The Journal of Media Economics, Vol 10, Issue 1, pp.3-15.

Train, K. E. (2003), Discrete choice methods with simulation. MA : Cambridge University Press.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊