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研究生:吳尚蓉
研究生(外文):Shang-jung Wu
論文名稱:樂活主題活動之休閒利益與幸福感
論文名稱(外文):The leisure Benefit and Well-being of LOHAS leisure activities
指導教授:陳貞吟陳貞吟引用關係
指導教授(外文):Chen-yin Chen
學位類別:碩士
校院名稱:南華大學
系所名稱:旅遊事業管理學系碩士班
學門:民生學門
學類:餐旅服務學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:115
中文關鍵詞:幸福感休閒利益休閒型態樂活
外文關鍵詞:Leisure BenefitWell-beingLOHASLeisure Type
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  樂活(LOHAS)是一種新興的生活型態,追求身心健康與環境的永續發展,在歐美日各國受到熱烈的迴響,在台灣雖剛起步但也逐漸受到重視,且已成為熱門且重要的議題,尤其近幾年各機關與縣市政府也順應潮流極力推動樂活休閒活動,在各縣市政府的推波助瀾下,樂活休閒活動儼然已成為各地方相當風行的休閒活動。然而,當各地投入資源舉辦樂活相關的休閒活動時,這些活動的成效如何?尤其,對參與活動者而言,樂活休閒活動是否的確有帶給他們什麼實質的休閒利益?樂活休閒活動到底是否如其所主張地能帶來平衡身心、發展自我、美化人生、追求身心靈成長、提升生活品質進而獲得更高層次的幸福感?而不同的樂活活動類型是否也能影響其活動後之幸福感?這些都值得深入探討的,以期有助於樂活休閒活動之長期發展。因此,本研究從活動參與者之觀點,探討不同特質之樂活活動參與者在其選擇之樂活活動類型、從活動獲取之休閒利益、與其參與活動後幸福感間之差異性與影響性。研究對象主要是嘉義市政府定期舉辦之樂活活動-嘉義蘭潭無車日的活動參與者,採便利抽樣進行現地問卷調查,並收集606 份有效問卷後,利用集群分析與結構方程模式,進行假設驗證。結果發現,不同特質的樂活活動參與者在選擇的休閒類型與所獲取的休閒利益上均有顯著差異,且其參與的活動類型與休閒利益也都會影響其最終的幸福感。最後,本研究就其研究結果提出實務及後續研究之建議。
  LOHAS nowadays is a new trend of lifestyle which is pursuing the development of Health and Sustainability. The idea of LOHAS gains positive feedback from some countries such as Europe, The United State, and Japan. Nevertheless, the concept of LOHAS in Taiwan is an initial idea but now is becoming more and more important and popular issue. Due to this current trend of lifestyle, the local associations and governments are striving to promote LOHAS leisure activities in recent years. The LOHAS leisure activity has become extremely popular in local. However, will these activities bring any benefits when local associations keep investing in those relevant LOHAS activities? Especially, will the LOHAS activity bring real leisure benefits to those participants? Will the LOHAS activity affect physical and mental health, self development, wonderful life, physical and spiritual development, pursuit of the quality life and upper class of well-being as its hypotheses? Then, does different type of LOHAS activities will affect its well-being accordingly? For the long-term development of LOHAS activities, all of above are deserved to study in depth. Hence, this study aims to investigate the differentiation and impact of well- being from leisure type and leisure benefit based on those LOHAS participants point of view. The study participants focus on the Car Free Day’s attendees in Lan Lake Chiayi; this is an annual LOHAS special event hold by Chiayi Government. The survey utilized convenience sampling to collect 606 questionnaires from the Car Free Day’s participants. Besides, the study used Cluster Analysis and Structural Equation Modeling (SEM) to verify its hypotheses. The result found that the different character of LOHAS participants who choose different leisure type will impact leisure benefit obviously and diversely. Furthermore, both leisure type and leisure benefit will affect well-being eventually. In sum, this study proposes practical and post studies indeed according to the finding result.
中文摘要................................................. i
英文摘要................................................iii
目錄..................................................... v
表目錄..................................................vii
圖目錄.................................................. ix
  
第一章 緒論.............................................. 1
1.1 研究背景與動機....................................... 1
1.2 研究目的............................................. 4
1.3 研究流程............................................. 4
1.4 論文架構............................................. 6
  
第二章 文獻探討.......................................... 7
2.1 樂活................................................. 7
2.2 樂活族之休閒活動.................................... 16
2.3 樂活族所追求之休閒利益.............................. 22
2.4 幸福感的相關理論與研究.............................. 29
2.5 各變項間的影響關係.................................. 37
  
第三章 研究方法......................................... 41
3.1 研究架構............................................ 41
3.2 研究假說............................................ 41
3.3 變項操作性定義...................................... 42
3.4 問卷設計............................................ 43
3.5 問卷調查............................................ 50
3.6 資料分析方法........................................ 51
  
第四章 實證結果分析..................................... 56
4.1 樣本結構分析........................................ 56
4.2 信度與建構效度...................................... 58
4.3 敍述性統計分析...................................... 70
4.4 研究模式與假說檢驗.................................. 74
  
第五章 結論與建議....................................... 86
5.1 結論................................................ 86
5.2 實務建議............................................ 88
5.3 後續研究方向........................................ 93
  
參考文獻................................................ 96
一、中文文獻............................................ 96
二、英文文獻............................................101
  
附錄一 預試問卷........................................ 108
附錄二 正式問卷........................................ 112
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