臺灣博碩士論文加值系統

本研究為探討高等技職院校觀光餐旅科系畢業生就業力的組成內涵，以旅行社業者之觀點了解旅行業者重視就業力之內涵為何，進而對畢業生表現之滿意度予以評估，文中首先探討影響旅行業者滿意的相關因素，並建置衡量之主要構面，再以畢業三年內的觀光餐旅科系與非本科系畢業生為評估對象，分析業者對相關科系與非本科系畢業生的滿意評估程度。同時針對觀光餐旅科系與非本科系畢業生之就業力進行IPA競爭優劣分析，再依據分析結果彙整上述不同背景畢業生的就業力素質改善策略，提供高等技職院校觀光餐旅科系畢業生提升就業力的課程改進方向的建議策略。研究結果發現旅行社業者滿意的就業力要素，包括：畢業生的互動性、行為態度、專業知識、主動性及工作適應性等。本研究結果預期能深入了解旅行業者對觀光旅遊人才就業力之實際需求，透過課程改進建議，以培養高等技職院校觀光餐旅科系學生的就業力。

The purpose of this paper is to discuss employability and skills requirements for tourism-related program graduates from graduate recruiter’s point of view. This paper aims to demonstrate the rationale for embedding employability and career development in the design of curricula and learning experiences within Taiwan tourism education. The paper is using Importance Performance Analysis (IPA) approach to seek and evaluate the skills requirements for graduates via the views of the management of travel agencies. The paper finds that employers can identify skill requirement that relate to long-term employability and these skills can develop flexible, adaptable workers if the emphasis remains on education, not training. The learning outcomes are based on acquiring higher intellectual skills focused on particular roles in industry, rather than on the specific knowledge and understanding of selected tools that a person in that role might use. The paper gives suggestion of effective practices for embedding and adjusting the content of existing courses through the approach of Importance Performance Analysis to enhance the quality of tourism-related program graduates. This paper presents an approach to making employability the priority when developing a new degree scheme.

書名頁 i
博碩士論文授權書 ii
口試委員會審定書 iii
中文摘要 iv
ABSTRACT v
誌謝 vi
目錄 vii
表目錄 x
圖目錄 xi
第一章 緒論 1
第一節 研究背景 1
第二節 研究問題 5
第三節 研究目的 7
第四節 研究流程 8
第二章 文獻回顧 9
第一節 台灣觀光與餐旅教育科系之發展 9
第二節 就業力之發展背景 11
第三節 就業力的意涵 14
第四節 就業力相關實證研究 16
第三章 研究方法 31
第一節 觀念性架構 31
第二節 研究設計 32
第三節 抽樣設計 36
第四節 資料分析方法 37
第四章 研究與分析結果 40
第一節 問卷調查之回收與調查情況 40
第二節 信度與效度分析 43
第三節 旅行業者對畢業生就業力之分析 48
第四節 旅行業者對畢業生就業力之差異性分析 51
第五節 旅行業者對觀光餐旅科系與非本科系畢業生就業力之實際認知的差異分析 53
第六節 畢業生就業力之重視度與滿意度IPA分析 55
第五章 結論與建議 63
第一節 結論 63
第二節 建議 66
參考文獻 70
附錄：問卷 77

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