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研究生:邱達智
研究生(外文):Chiu Ta-Chih
論文名稱:航運業發展國際物流服務之關鍵成功因素
論文名稱(外文):The Analysis on Key Success Factors of Global Logistics Service Developed by Shipping company
指導教授:楊鈺池楊鈺池引用關係
指導教授(外文):Yi-Chih Yang
學位類別:碩士
校院名稱:國立高雄海洋科技大學
系所名稱:航運管理研究所
學門:運輸服務學門
學類:運輸管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:65
中文關鍵詞:海運航運物流因素分析
外文關鍵詞:maritime transportationmaritime logisticsfactor analysisimportance satisfaction matrix
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隨著世界海運趨勢的發展,各海運承攬服務已朝向船舶大型化、資訊透明化、服務快速化以及低成本控制化的新紀元,加上電子商務時代的來臨,託運者的消費行為發生重大的變革,並在國際市場激烈競爭等因素下,海運業者要保有既有客戶或甚至要開發新的客戶源,必須能即時的反應客戶的特殊要求
所以本研究將以台灣海運物流產業的現況與發展做為探討的方向,藉由國際物流之特性與服務範疇來引申出航運物流的服務,進一步利用文獻回顧找出影響發展航運物流之關鍵成功因素。此外文獻回顧裡也探討台灣物流業者,因應國際運輸市場快速變遷時,如何界定自己的角色和可以採取的策略,以提高公司在物流產業的競爭力。
接著實證分析的過程中運用專家訪談篩選出影響發展航運物流之關鍵成功因素,並且利用問卷跑出因素分析以及重要度與滿意度矩陣,找出最需要改善之成功因素以發展成功關鍵之航運物流。
實證結論經由因素分析發現影響航運物流業發展成功關鍵因素可以篩選出3個構面,貨物管理能力、公司專業優勢、倉棧管理能力以及19個因素,並利用上述關鍵因素之重要度與滿意度之平均數排序找出航運物流業發展成功最需要優先改善的關鍵因素。其次,在研究的過程中發現目前台灣地區的運送物流業者經營國際物流所面臨的問題大致可歸類為市場同業間的競爭壓力以及投資物流相關行業高額成本的壓力,建議以大型跨國性的企業為目標並以公司雄厚的財力及相關企業為後盾為客戶設計一套專屬的物流方案,取得客戶的認同。最後,不難發現以公司或子公司的名義投資興建貨物集散站,拖車公司必須先行投入龐大的資金。但自營倉儲及拖車的成本過高往往會侵蝕其他營業項目的利潤。為了節省成本可先以承租或委外的方式營運,穩定的擴展貨源以達規模經濟發展後,再行投資。
The development of international maritime transportation has led most ocean carriers and forwarders into a new era of competition with high capacity vessels, information transparency, fast service and low cost control. In addition, the coming of electronic commerce changes consumer behavior significantly. Under such fierce competition in the international market, ocean carriers have to timely respond to customers’ special requirements in order to retain existing customers and further develop new customer source.
>
> With the research on the status quo and prospect of Taiwan’s maritime logistics industry, the analysis on the characteristics and service scope of international logistics and literature review, the study reveals the major factors to the success of developing logistics services. In the literature review, the study also indicates how Taiwan’s logistics service providers define their roles and set strategies to enhance their competitiveness when facing the rapid changes in the international transportation market.
>
> In the study, an Empirical Analysis was undertaken through interviews with professionals to find out key factors that influence the development of maritime logistics. In addition, the factors which require further improvement for success were pointed out by Factor Analysis and Importance-Satisfaction Matrix under questionnaire survey.
>
> The results of the Factor Analysis reveal 3 main structural aspects (i.e. Capability of cargo management, Strength of Profession, and Capability of warehouse management) and 19 factors which influence the success of logistics development. The Importance-Satisfaction Matrix further specifies the sequence of the factors to be improved. Moreover, the study reveals 2 main obstacles confronted by maritime logistics providers in Taiwan region; one is the competition pressure in the industry, and the other is the pressure of high investment costs.
>
> The study proposes that logistics providers should obtain ample financial support from their own company and affiliate companies, and target at large-scale multinational companies as their key customers. They should design customized logistics solutions to convince these target customers and win their business. The last finding of the study is that when investing or building an inland depot, a great amount of capital should be invested first for a trucking company. However, the high operational costs of self-owned warehouse and trucking service might erode the profits of other services they provide. Therefore, it is suggested that logistics providers could operate by lease or outsourcing to save costs at the beginning, and invest further after obtained stable and enough cargo source and achieved economy of scale.
目錄
中文摘要 …………………………………………………………………… i
英文摘要 …………………………………………………………………… ii
誌謝 …………………………………………………………………… iii
目錄 …………………………………………………………………… iv
圖目錄 …………………………………………………………………… vi
表目錄 …………………………………………………………………… vii

第一章 緒論……………………………………………………………… 1
1.1 研究動機…………………………………………………………………… 1
1.2 研究目的…………………………………………………………………… 2
1.3 研究限制…………………………………………………………………… 2
1.4 研究流程…………………………………………………………………… 3

第二章 國際物流服務與關鍵成功因素之文獻探討…………………… 5
2.1 國際物流之特性與服務範疇………………………………………… 5
2.2 航運物流之特性與服務範疇………………………………………… 17
2.3 國際物流服務關鍵成功因素………………………………………… 20

第三章 航運業經營國際物流之現況分析……………………………… 24
3.1 航運業經營國際物流之發展現況…………………………………… 24
3.2 航運業經營服務項目之比較分析…………………………………… 30
3.3 航運物流公司訪談記錄…………………………………………… 32



第四章 研究方法與步驟………………………………………………… 35
4.1 問卷設計…………………………………………………………………… 35
4.2 研究對象…………………………………………………………………… 35
4.3 研究方法…………………………………………………………………… 35
4.3.1 敘述性統計分析…………………………………………………………… 36
4.3.2 單因子變異數分析………………………………………………………… 36
4.3.3 因素分析…………………………………………………………………… 36
4.3.4 信度與效度分析…………………………………………………………… 36
4.3.5 重要性與滿意度分析……………………………………………………… 36
4.4 研究變數…………………………………………………………………… 38

第五章 實證分析………………………………………………………… 42
5.1 基本資料分析……………………………………………………… 42
5.2 單因子變異數分析………………………………………………… 43
5.3 因素分析…………………………………………………………… 45
5.4 信度與效度分析……………………………………………………… 47
5.5 重要度與滿意度分析………………………………………………… 48

第六章 結論與建議……………………………………………………… 50
6.1 結論……………………………………………………………… 50
6.2 建議……………………………………………………………… 51

參考文獻 …………………………………………………………………… 53
附錄一 訪談問卷………………………………………………………… 60
附錄二 實測問卷………………………………………………………… 62
中文部分
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網站部分
1.Maersk Logistics 物流網站,http://www.maersk-logistics.com/。
2.中華民國物流協會,http://www.talm.org.tw/default.asp。
3.林義豐主任,海運與物流簡介,210.60.24.245/discourse/942/950703-09/海運與物流簡介-林義豐主任.ppt。
4.友聯儲運公司網站,http://www.unitop.com.tw/。
5.美國物流管理學會網站,http://clm1.org。
6.好好國際物流網站,http://www.yeslogistics.com/。
7.楊鈺池,第四者物流之概念與特性,http://home.educities.edu.tw/。
8.經濟部加工出口區網站,http://www.moea.gov.tw/~epza/。
9.環世國際物流公司網站,http://www.rtwlogistics.com。














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