臺灣博碩士論文加值系統

在瞬息萬變且充滿不確定性的商業環境中，供應鏈的買賣雙方可藉由組成策略聯盟，以增加在商場中的競爭優勢，並獲取雙贏的局面。但在實際情況中，發現仍然有許多組織猶豫是否加入策略聯盟，找出廠商加入策略聯盟的意願乃是值得關心的議題。本研究的目的將以供應鏈中買方廠商的立場，探討影響加入策略聯盟意願的因素，尤其是來自賣方廠商所造成的不確定性因素有哪些？真正導致其加入策略聯盟的意願降低的原因為何？此為本研究的主要目的。根據文獻回顧分析，本研究將買方廠商的知覺不確定性分為知覺關係不確定性與知覺環境不確定性，並結合代理理論及信任、供應風險等構面來探討影響買方廠商加入策略聯盟的不確定性因素。研究結果顯示，除了”害怕投機主義”因素確實會增加買賣雙方關係不確定性，對賣方廠商的”信任”亦則會降低其關係不確定性。”訂價考量”、 ”運送考量”及”供應考量”等因素會顯著影響買方廠商的知覺環境不確定性。此外，在買方廠商加入策略聯盟意願方面，知覺關係不確定性對其加入策略聯盟意願有顯著的負面影響；知覺環境不確定性必須透過知覺關係不確定性間接影響買方廠商加入策略聯盟意願。

In the rapidly changing and highly uncertain business environment, the buyers and sellers in supply chain may join strategic alliances to increase its competitive advantage and create win-win strategy. However, many firms are reluctant to join strategic alliances. It is worthy to seek the reasons why the firms hesitate to join the strategic alliances. This study aims to explore the impact factors of join intention from perspective of purchasing firms, particularly the supplier-related uncertainty if truly lead to lower willingness to join strategic alliance. This is the main propose of this study. Based on literature review, this study has classified the perceived uncertainty into perceived relationship uncertainty and perceived environment uncertainty, and integrates agency theory, trust, and supply risk to investigate the influence of purchasing firms’ join intention. The findings suggested that “fears of opportunism” have the positive influence on perceived relationship uncertainty. On the contrary, perceived relationship uncertainty will be reduced if purchasing firm can trust in supplier. Price concerns, supply concerns, and delivery concerns had positive influence on perceived environment uncertainty. In addition, perceived relationship uncertainty had a significant negative influence on join intention directly. Perceived environment uncertainty had negative influence on join intention through perceived relationship uncertainty.

摘要 I
ABSTRACT II
誌謝 III
TABLE OF CONTENTS IV
LIST OF FIGURES VI
LIST OF TABLES VII
CHAPTER 1 INTRODUCTION 1
1.1 Background and Motivation 1
1.2 Research Questions and Objectives 2
1.3 Research Procedure 5
CHAPTER 2 LITERATURE REVIEW 7
2.1 Strategic Alliances 7
2.1.1 The Features of Strategic Alliances 7
2.1.2 Typology of Strategic Alliances 8
2.1.3 Social Dilemma 10
2.2 Uncertainty 10
2.2.1 Perceived relationship uncertainty 12
2.2.2 Perceived environment uncertainty 15
CHAPTER 3 RESEARCH METHODOLOGY 19
3.1 Research Model 19
3.2 Research Hypothesis 20
3.3 Measurement Development and Definition of Construct 25
CHAPTER 4 RESULTS 29
4.1 Data Collection 29
4.2 Measurement Model 30
4.3 Discussion 35
CHAPTER 5 CONCLUSION 37
5.1 Contributions of Research 37
5.2 Implications for Practice 38
5.3 Limitation and Suggestion for Future Research 39
REFERENCES 40
APPENDICES 46
Appendix A: Measurement Items 46
Appendix B: Research Questionnaire 48

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