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研究生:王惠美
研究生(外文):Huei-Mei Wang
論文名稱:信任與承諾因素對知識分享行為的影響:一個整合模式的驗證
論文名稱(外文):Understanding knowledge sharing behavior in virtual communities: The roles of trust and commitment
指導教授:許孟祥許孟祥引用關係
指導教授(外文):Meng-Hsiang Hsu
學位類別:碩士
校院名稱:國立高雄第一科技大學
系所名稱:資訊管理所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:86
中文關鍵詞:虛擬社群信任承諾知識分享
外文關鍵詞:knowledge sharingvirtual communitiestrustcommitment
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虛擬社群是一個藉由網際網路傳達知識的交換平台,社群成員在具有共同興趣的情況下,可在該環境中與他人交換意見及想法,以獲得更進一步的資訊。然而,對極具高風險及不確定性的虛擬社群而言,社群成員為什麼要幫助陌生人,以及如果可以利用搭便車(free-ride)的方式參與社群,則使用者為什麼又要貢獻己身知識於他人的知識分享行為議題,已被許多學者廣為討論。本研究根據過去研究發現,信任和承諾即是維繫個人與社群的重要關係因素,但回顧過去文獻發現,以往與信任和承諾相關之研究,大多以探討電子商務、行銷和組織情境的承諾建置與發展居多,鮮少學者探討信任或承諾對知識分享行為的影響為何,亦沒有學者探討信任發展型態與承諾發展型態間的關係,故本研究依據過去學者之論點,建構出一整合信任和承諾因素對知識分享行為影響的研究模式,並對技術性專業知識社群的成員進行問卷發放,最後共回收300份有效問卷。資料分析結果顯示,信任發展是具有演進之關係,即經濟基礎信任對知識基礎信任有顯著影響,而知識基礎信任對認同基礎信任具有顯著影響;而承諾也如同信任發展般,是具有演進的特性,即社群成員的計算性承諾對情感性承諾具有顯著影響,而情感性承諾對規範性承諾亦具有顯著之影響;此外,在探討信任發展與承諾發展間的關係之研究結果指出,經濟基礎信任對計算性承諾有顯著的影響,而計算性承諾對知識基礎信任也具有顯著影響,且認同基礎信任對情感性承諾具有顯著影響,此結果意謂信任與承諾是極具相關性的,而此結果將可做為學術及虛擬社群管理者之參考依據。
Virtual Communities of practice are computer mediated discussion forums focused on problems of practice that enable individuals to exchange advice and ideas with others based on common interests. However, the biggest challenge in fostering a virtual community is knowledge contribution, namely the willingness to share knowledge with other members. In order to explore the knowledge sharing behaviors within the virtual communities of societies, this study integrates trust and commitment, multidimensional trusts, and multidimensional commitments for personal and environmental influences. Data collected from 300 members of IT professional virtual community provide support for the proposed model. The proposed research model was then evaluated with structural equation modeling and confirmatory factor analysis was also applied to test if the empirical data conform to the proposed model. The results help in identifying the motivation underlying individuals'' knowledge sharing behavior in professional virtual communities. The implications for theory and practice and future research directions are discussed.
第壹章 緒論 1
第一節、研究背景與動機 1
第二節、研究目的 5
第三節、研究範圍 6
第四節、研究流程與架構 7
第貳章 文獻探討 9
第一節、虛擬社群的特性 9
第二節、信任概念 14
第三節、承諾概念 17
第參章 研究模式與假說 20
第一節、研究模式 20
第二節、研究假說 22
第肆章 研究方法 30
第一節、變項測量 30
第二節、問卷調查 37
第伍章 資料分析 43
第一節、信效度分析 43
第二節、假說與模式的驗證 47
第陸章 討論與結論 52
第一節、研究發現 52
第二節、管理與實務意涵 55
第三節、研究限制與未來發展 58
第四節、結論 59
參考文獻 60
附 錄 73
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