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研究生(外文):Huei-Mei Wang
論文名稱(外文):Understanding knowledge sharing behavior in virtual communities: The roles of trust and commitment
指導教授(外文):Meng-Hsiang Hsu
外文關鍵詞:knowledge sharingvirtual communitiestrustcommitment
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Virtual Communities of practice are computer mediated discussion forums focused on problems of practice that enable individuals to exchange advice and ideas with others based on common interests. However, the biggest challenge in fostering a virtual community is knowledge contribution, namely the willingness to share knowledge with other members. In order to explore the knowledge sharing behaviors within the virtual communities of societies, this study integrates trust and commitment, multidimensional trusts, and multidimensional commitments for personal and environmental influences. Data collected from 300 members of IT professional virtual community provide support for the proposed model. The proposed research model was then evaluated with structural equation modeling and confirmatory factor analysis was also applied to test if the empirical data conform to the proposed model. The results help in identifying the motivation underlying individuals'' knowledge sharing behavior in professional virtual communities. The implications for theory and practice and future research directions are discussed.
第壹章 緒論 1
第一節、研究背景與動機 1
第二節、研究目的 5
第三節、研究範圍 6
第四節、研究流程與架構 7
第貳章 文獻探討 9
第一節、虛擬社群的特性 9
第二節、信任概念 14
第三節、承諾概念 17
第參章 研究模式與假說 20
第一節、研究模式 20
第二節、研究假說 22
第肆章 研究方法 30
第一節、變項測量 30
第二節、問卷調查 37
第伍章 資料分析 43
第一節、信效度分析 43
第二節、假說與模式的驗證 47
第陸章 討論與結論 52
第一節、研究發現 52
第二節、管理與實務意涵 55
第三節、研究限制與未來發展 58
第四節、結論 59
參考文獻 60
附 錄 73
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