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研究生:李麗華
研究生(外文):Hua-lee Li
論文名稱:產業進駐加工出口區的動機及潛力展現之評估-以高雄楠梓加工出口區為案例
論文名稱(外文):Export Processing Zones: an assessment of underlyingfirm incentives, capabilities and performance-The Case of Kaohsiung Nantze EPZ
指導教授:邱彥婷邱彥婷引用關係
指導教授(外文):Yen-ting Chiu
學位類別:碩士
校院名稱:國立高雄第一科技大學
系所名稱:行銷與流通管理所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:英文
論文頁數:74
中文關鍵詞:商業網絡公司關係資源平衡市場關係
外文關鍵詞:business networkinterfirm relationshipsresource balancerelationship marketing
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近年來,各公司之間的關係及商業方面的網絡已成為學術界不斷探討的話題。而在公司之間認為網絡的關係是為了得到更多的資源。
加工出口區也經常被視為一種較特別的商業網絡。而本研究的目的在於:
(1)什麼是公司進駐加工出口區的最主要動機?
(2)公司進駐後,它們的目標達成多少?
(3)是否這些目標達成率與公司的網絡能力有關?

依據以上的研究分析,則有下列二項顯著的結果:
v 具有高度網絡能力的公司,將會達成高度的目標。
v 具有較多的資源且願意與其他公司分享的公司,將會比其它的公司達成更多的高度目標。

最後,本研究在一些實例的分析結果中,也針對加工出口區管理當局及各別公司間也有一些建議。
Interfirm relationships and business networks have become a much discussed topic in academic circles and in business practice. Companies form network relationships in order to access necessary resources. The “Export Processing Zone” (EPZ) can be regarded as a specific type of business network. The goal of study is 1) to describe the major motivations of firms to settle in EPZs, 2) to measure the extent to which these goals are achieved, 3) to analyze whether goal achievement is dependent on the firm’s networking capability. The results of this study show that there are two significantly positively correlated relationships: 1) Companies with a high level of network competence are characterized by high goal achievement, and 2) companies with perceived resource-balance enjoy a higher level of goal achievement than fellow companies. Based on the empirical results, this study concludes with managerial suggestions for individual firms and policy makers.
TABLE OF CONTENTS

ABSTRACT……………………………………………………………..…I
中文摘要.......................................................................................................II
ACKNOWLEDGE…………………………….………………………. III TABLE OF CONTENTS...IV
TABLE LIST……………………...……………………………….…... VII
FIGURE LIST………………………………………………………......IX
1. INTRODUCTION ……………………………………………….1
1.1 RESEARCH MOTIVATION………………………………….......1
1.2 RESEARCH GOAL AND RESEARCH QUESTION………........2
1.3 THE PROCESS OF RESEARCH………………………………...3
2. LITERATURE REVIEW………………………………….........5
2.1 BUSINESS NETWORKS AND CLUSTERS…...5
2.1.2 DIFFERENCE BETWEEN NETWORKS AND BUSINESS CLUSTERS …...8
2.2 EXPORT PROCESSING ZONES (EPZ)……………………..…10
2.3 RESOURCE BALANCE………………………………………..14
2.4 NETWORK MANAGEMENT………………………………….16
3. METHODOLOGY………………………………………...……..20
3.1 RESEARCH TOOLS……………………………………………20
3.1.1 REGRESSION ANALYSIS...........................................................20
3.1.2 CORRELATION TEST………………………………………....20


3.1.3 MEDIATION TEST………………………………………..……21
3.2 QUESTIONNAIRE DESIGN…………….……………….....21
3.3 DATA COLLECTION………………………………………..24
4. FINDINGS………………...……………………………………….25
4.1 DESCRIPTIVES………………………………………………..25
4.2 NETWORK MANAGEMENT-AN ASSESSMENT…….…..29
4.3 MOTIVATION TO SETTLE IN EPZ………………………..31
4.4 INDICATOR OF GOAL ACCOMPLISHMENT……….……33
4.5 CONTRIBUTED V.S. EXPECTED RESOURCES………....37
4.6 RELIABLITY AND VALIDITY TEST………………………39
4.6.1 THE DESCRIPTIVE STATISTICS OF STUDY VARIABLES………..42
4.6.2 CORRELATION ANALYSIS…………………………….………..44
4.6.3 REGRESSION ANALYSIS………………………………….…….45
4.7 HYPOTHESIS TEST………………………………………….47
4.7.1 TESTING THE EFFECT OF NETWORK COMPETENCE
ON RESOURCE BALANCE…………………………….………..47
4.7.2 TESTING THE EFFECT OF NETWORK COMPETENCE
ON GOAL ACHIEVEMENT……………….……………………...48
4.7.3 TESTING THE EFFECT OF RESOURCE BALANCE
ON GOAL ACHIEVEMENT……………………………………...49
4.7.4 TESTING THE MEDIATION EFFECT….………………….….…49
5. CONCLUSION AND IMPLICATION……………………50
5.1 SUMMARY OF FINDINGS………………………………..…..50
5.2 MANAGERIAL IMPLICATIONS…………………….……..…..51
5.2.1 THE EPZ AUTHORITY PERSPECTIVE……………………...…51
5.2.2 THE INDIVIDUAL FIRM PERSPECTIVE…………………….….52
5.3 THE FUTURE OF TAIWAN’S EPZ………………….………….53
5.3.1 HIGH-TECH AND HIGH SUPPLEMENT INDUSTRIAL CENTER…54
5.3.2 GLOBAL LOGISTICS CENTER……………………………………54
5.3.3 SUGGESTIONS TO EPZ MANAGEMENT AUTHORITIES…………...55
REFERENCE…………………………………………………………..56
APPENDIX…………………………..…………………………………59
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