(34.201.11.222) 您好!臺灣時間:2021/02/25 05:17
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:楊怡珊
研究生(外文):Yi-Shan Yang
論文名稱:以信任為基礎探討消費者的集體購物行為
論文名稱(外文):To Investigate the Consumers' Group Buying Behavior based on Turst
指導教授:陳灯能陳灯能引用關係
指導教授(外文):Deng-Neng Chen
學位類別:碩士
校院名稱:國立屏東科技大學
系所名稱:資訊管理系所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:139
中文關鍵詞:集體購物集體議價信任
外文關鍵詞:Group BuyingCollective BargainingTrust
相關次數:
  • 被引用被引用:8
  • 點閱點閱:642
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:230
  • 收藏至我的研究室書目清單書目收藏:1
網路應用與電子商務時代的來臨,線上購物已經漸漸成為生活中不可或缺的一部分,而近年來集體購物更廣受民眾所矚目,成為最重要的議題。隨著各式各樣集體購物網站的建構,在每一次的集體購物活動中,參與集體購物的成員皆會受到不同的信任因素的影響,也因此對最後的集體購物的參與行為產生影響。
本研究以信任理論為基礎,以消費者的觀點建置一個以信任為核心的集體購物平台,進而探討信任因素對集體購物行為的影響。研究採用實驗室研究法,總共收集614份有效樣本,以八組實驗分別進行探討。研究結果顯示集體購物參與者在不同信任程度的環境下,參與者對集體購物的信任及參與意願會有不同程度的影響。本研究的成果可以運用在集體購物網站設計上,開發能夠獲得消費者信任的網站,並提升消費者參與集體購物的意願。

With the rapid development of internet and electronic commerce, online shopping has been an important part in people’s life. More and more new innovative online business models have been proposed, and internet group buying, one of the most interesting model, has attracted much attention. Due to the properties of internet and group behavior, trust on the internet and among the group are both important factors that would affect the success of group buying. In this research, we will construct a research model based on trust theory to investigate its influence on internet group buying.
To conduct an experiment research, we develop a group buying website first. The design of our group buying site is based on different perspectives of trust, such as trust on group, trust on seller and trust on the website. Under different trust scenarios, the subjects are invited to participate a group buying activity. The results show that, under different trust scenarios, the users have different intention to attend a group buying. It also means that different trust factors have different impacts on group buying intention, and trust is a critical issue for internet group buying.

摘要....................................................................................................................I
Abstract...........................................................................................................II
謝誌.................................................................................................................III
目錄.................................................................................................................IV
圖表索引.........................................................................................................VI
第1章 緒論.....................................................................................................1
1.1 研究背景與動機...............................................................................1
1.2 研究目的...........................................................................................2
1.3 進行步驟...........................................................................................3
第2章 文獻探討.............................................................................................6
2.1 電子商務上的集體購物...................................................................6
2.2 信任...................................................................................................9
2.4 集體議價.........................................................................................16
2.5 數量折扣模型.................................................................................19
第3章 研究設計...........................................................................................23
3.1 研究架構.........................................................................................23
3.2 研究變數操作型定義.....................................................................24
3.3 問卷設計.........................................................................................26
3.5 分析方法.........................................................................................32
第4章 實驗設計...........................................................................................34
4.1 系統架構.........................................................................................34
4.2 參與實驗流程.................................................................................35
4.3 研究樣本取得方法.........................................................................37
4.4 實驗操作.........................................................................................37
第5章 實驗分析與統計檢定.......................................................................45
5.1 量表信度檢測.................................................................................45
5.2 修正後架構及研究假說.................................................................54
5.3 研究假說驗證.................................................................................56
5.4 驗證結果.........................................................................................81
第6章 結論與建議.......................................................................................98
6.1 研究結論.........................................................................................98
6.2 研究貢獻.......................................................................................100
6.3 研究限制.......................................................................................101
6.4 未來研究方向...............................................................................101
附錄A 因素負荷量報表...........................................................................115
附錄B 情境之變項相關係數...................................................................123
附錄C 研究問卷.......................................................................................127
附錄D 實驗網站介紹...............................................................................131
作者簡介.......................................................................................................139

圖 1-1 本研究之研究流程圖................................................................4
圖 2-1 議價空間...................................................................................17
圖 2-2 集體購物價格曲線圖範例......................................................20
圖 2-3 階梯式數量折扣......................................................................21
圖 3-1 研究架構...................................................................................23
圖 4-1 系統架構...................................................................................34
圖 4-2 受測者參與實驗流程圖..........................................................36
圖 5-1 調整後架構...............................................................................55
圖 5-2 情境一之路徑分析圖..............................................................59
圖 5-3 情境二之路徑分析圖..............................................................62
圖 5-4 情境三之路徑分析圖..............................................................65
圖 5-5 情境四之路徑分析圖..............................................................68
圖 5-6 情境五之路徑分析圖..............................................................71
圖 5-7 情境六之路徑分析圖..............................................................74
圖 5-8 情境七之路徑分析圖..............................................................77
圖 5-9 情境八之路徑分析圖..............................................................80
表 2-1 信任定義...................................................................................10
表 2-2 集體購物折扣範例..................................................................20
表 3-1 對群體信任構面問項之參考文獻..........................................27
表 3-2 對賣家信任構面問項之參考文獻..........................................29
表 3-3 對網站信任構面問項之參考文獻..........................................30
表 3-4 對集體購物信任構面問項之參考文獻..................................30
表 3-5 參與意願問項之參考文獻......................................................31
表 3-6 參與人數與網路購物經驗問項之參考文獻..........................31
表 4-1 實驗設計分組狀況..................................................................38
表 4-2 評價機制之信任分數..............................................................39
表 4-3 社會關係網之信任分數..........................................................40
表 4-4 參與人數之信任分數..............................................................40
表 4-5 認證機制之信任分數..............................................................41
表 4-6 加入網站時間之信任分數......................................................41
表 4-7 網站穩定度之信任分數..........................................................42
表 4-8 網站安全性之信任分數..........................................................43
表 4-9 當日瀏覽人數之信任分數......................................................43
表 4-10 會員人數之信任分數............................................................44
表 5-1 構面、變數、問項代號與問項..............................................46
表 5-2 探索因素分析後問項..............................................................51
表 5-3 修正後之問項...........................................................................52
表 5-4 情境一之變項路徑分析及假說驗證......................................58
表 5-5 情境一研究假說檢定結果彚整..............................................60
表 5-6 情境二之變項路徑分析及假說驗證......................................61
表 5-7 情境二研究假說檢定結果彚整..............................................63
表 5-8 情境三之變項路徑分析及假說驗證......................................64
表 5-9 情境三研究假說檢定結果彚整..............................................66
表 5-10 情境四之變項路徑分析及假說驗證....................................67
表 5-11 情境四研究假說檢定結果彚整.............................................69
表 5-12 情境五之變項路徑分析及假說驗證....................................70
表 5-13 情境五研究假說檢定結果彚整............................................72
表 5-14 情境六之變項路徑分析及假說驗證....................................73
表 5-15 情境六研究假說檢定結果彚整............................................75
表 5-16 情境七之變項路徑分析及假說驗證....................................76
表 5-17 情境七研究假說檢定結果彚整............................................78
表 5-18 情境八之變項路徑分析及假說驗證....................................79
表 5-19 情境八研究假說檢定結果彚整............................................81
表 5-20 彚整八組實驗之研究假說檢定結果....................................83
表 5-21 參與人數少,各情境之變項路徑分析................................86
表 5-22 參與人數多,各情境之變項路徑分析................................86
表 5-23 彚整八組實驗之參與人數變項假說檢定結果....................87
表 5-24 有網路購物經驗,各情境之變項路徑分析........................90
表 5-25 無網路購物經驗,各情境之變項路徑分析........................90
表 5-26 彚整八組實驗之網路購物經驗問項假說檢定結果............91
表 5-27 有網路集體購物經驗,各情境之變項路徑分析................94
表 5-28 未有網路集體購物經驗,各情境之變項路徑分析............94
表 5-29 彚整八組實驗之網路集體購物經驗問項假說檢定結果....95
表 5-30 不滿意過去在網路上購買的商品或服務,各情境之變項路徑分析................................................................................96
表 5-31 滿意過去在網路上購買的商品或服務,各情境之變項路徑分析....................................................................................96
表 5-32 彚整八組實驗之過去在網路上購買的商品滿意與否問項假說檢定結果....................................................................97
王貳瑞、侯君溥,「商業自動化概論」,華泰書局,1997。
朱梅,「組織信任、創新網絡關係與新產品開發績效之關係-以資訊硬體業為例」,朝陽科技大學企業管理系碩士,2007。
周書華,「拍賣仲介經營拍賣網站之關鍵成功因素-基於使用者觀點」,義守大學資訊管理研究所碩士,2004。
周紹賢,「利用信用卡刷出財富 歐瑞文化事業有限公司」,1995。
邱俊融,「線上拍賣忠誠意圖之探討—從科技接受模式、信任和公平觀點」,國立中央大學資訊管理研究所碩士,2007。
徐明瑋,「集體購物定價策略與競爭環境對加入意圖之影響」,國立中山大學資訊管理研究所碩士,2005。
莫素娟,「溝通、信任與關係學習對工作滿意影響之研究-以聽障工作者為例」,南台科技大學高階主管企管碩士班碩士,2004。
廖偉傑,「B2C 電子商務中的消費者信任和消費者忠誠的研究與探討」,朝陽科技大學資訊管理系碩士,2006。
張紹勳,「研究方法」,台北:滄海書局,2000。
Ahuja, M., Galletta, D., and Carley, K. "Individual Centrality and Performance in Virtual R&D Groups: An Empirical Study," Management Science (49:1), 2003, pp 21-88.
Allard, J., Chinta, V., Gundala, S., and Richard, G. G. I. "Jini Meets UPnP: An Architecture for Jini/UPnP Interoperability," Proceedings of the 2003 Symposium on Applications and the Internet, 2003, pp. 268-275.
Anand, K. S., and Aron, R. "Group Buying on the Web: A Comparison of Price-Discovery Mechanisms," Management Science (49:11), 2003, pp 1546-1552.
Anderson, E., and Weitz, B. A. "Determinants of Continuity in Conventional Industrial Channel Dyads," Marketing Science (8:4), 1989, pp 310-323.
Anderson, J. C., and Gerbing, D. W. "Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach," Psychological Bulletin (103:3), 1988, pp 411-423.
Ba, S., and Pavlou, P. A. "Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior," MIS Quarterly (26:3), 2002, pp 243-268.
Bagozzi, R. P., Yi, Y., and Phillip, L. W. "Accessing Construct Validity in," Administrative Science Quarterly (36:3), 1991, pp 421-458.
Barber, B. "The Logic and Limits of Trust," Rutgers University Press, 1983.
Benson, J., Kennedy, G., and McMillian, J. "Managing Negotiations," London, 1992.
Benton, W. C., and Park, S. "A classification of literature on determining the lot size under quantity discounts," European Journal of Operational Research (92:2), 1996, pp 219-238.
Blomqvist, K. "The many faces of trust," Scandinavian Journal of Management (13:3), 1997, pp 271-286.
Bock, G. W., Zmud, R. W., Kim, Y. G., and Lee, J. N. "Behavioral Intention Formation in Knowledge Sharing: Examining The Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate," MIS Quarterly, (29:1), 2005, pp 87-111.
Bontis, N. "Intellectual Capital: An Exploratory Study That Develops Measures And Models," Management Decision (36:2), 1998, p 63.
Brewer, M. B., and Silver, M. "Ingroup Bias as a Function of Task Characteristics," European Journal of Social Psychology (8:3), 1978, pp 393-400.
Buckley, P. J., and Casson, M. "A Theory of Cooperation in International Business," Management International Review (28), 1988.
Butler, J. K. "Toward Understanding and Measuring Conditions of Trust: Evolution of a Conditions of Trust Inventory," Journal of Management (17:3), 1991, pp 643-663.
Butler, P., and Peppard, J. "Consumer purchasing on the Internet Processes and Prospects," European Management Journal (16:5), 1998, pp 600-610.
Chen, D. N., Jeng, B., Lee, W. P., and Chuang, C. H. "An Agent-Based Model for Consumer-to-Business Electronic Commerce," Expert Systems with Applications (34:2), 2007, pp 469-481.
Cheung, C. M. K., and Lee, M. K. O. "Trust in Internet Shopping: Instrument Development and Validation Through Classical and Modern Approaches," Journal of Global Information Management (9:3), 2001, pp 23-35.
Childers, T. L. "Assessment of the Psychometric Properties of An Opinion Leadership Scale," Journal of Marketing Research (23:2), 1986, pp 184-188.
Chin, W. W., and Todd, P. A. "On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution," MIS Quarterly (19:2), 1995, pp 237-246.
Chopra, K., and Wallace, W. A. "Trust in electronic environments," Proceedings of the 36th Hawaii International Conference on Systems Sciences(HICSS'03), Hawaii, 2003.
Coleman, J. S. "Foundations of Social Theory," Harvard University Press, 1990.
Colquitt, J. A., Conlon, D. E., Wesson, M. J., Porter, O. L., and Ng, K. Y. "Justice at the millennium: A meta-analytic review of 25 years of organizational justice research," in: American Psychological Association, 2001, pp. 425-444.
Crosby, L. A., Evans, K. R., and Cowles, D. "Relationship Quality in Services Selling:An Interpersonal Influence Perspective," Journal of Marketing (54:7), 1990, pp 68-81.
Dodds, A. K., Kent, B., and Monroe, A. J. "Effect of Price, Brand and Store Information on buyers’ Product Evaluation," Journal of Marketing Research (28:3), 1991, pp 307-319.
Dodge, J. "Strength in Numbers? A Look at What Group-Buying Sites Have to Offer Consumers in Search of Computer Gear," Inc. Tech (2000:3), 2000, pp 135-136.
Doney, P. M., and Cannon, J. P. "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing (61:2), 1997, pp 35-51.
Dwyer, R., Schurr, P., and Oh, S. "Developing Buyer-Seller Relationships," Journal of Marketing (51:2), 1987, pp 11-27.
Eastlick, M. A. "Consumer Intention to Adopt Interactive Teleshopping," in: Marketing Science Institute Working Paper, MA: Marketing Science Institute), 1996.
Folger, R., and Konovsky, M. A. "Effects of Procedural Justice and Distributive on Reactions to Pay Raise Decisions," Academy of Management Journal (32:1), 1989, pp 115-130.
Fornell, C., and Larcker, D. F. "Evaluating structural equation models with unbervables and measurement error," Journal of Marketing Research (18:1), 1981, pp 39-50.
Fukuyama, F. "Trust: The Social Virtues and the Creation of Prosperity," The Free Press, 1995.
Ganesan, S. "Determinants of long-term orientation in buyer - seller relationships," Journal of Marketing (58:2), 1994, pp 1-19.
Gefen, D. "E-commerce: the role of familiarity and trust," Omega (28:5), 2000, pp 725-737.
Gefen, D., Karahanna, E., and Straub, D. W. "Trust and TAM in online shopping: an integrated model " MIS Quarterly (27:1), 2003, pp 51-90.
Giddens, A. "The Consequences of Modernity," Stanford University Press, 1990.
Grewal, D., Krishnan, R., Baker, J., and Borin, N. "The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions," Journal of Retailing (74:3), 1998, pp 331-352.
Gulati, R. "Does Familiarity Breed Trust? The Implications of Repeated Ties for Contractual Choice in Alliances," Academy of Management Journal (38:1), 1995, pp 85-112.
Gupta, A., Su, B.-c., and Walter, Z. "An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective," International Journal of Electronic Commerce (8:3), 2004, pp 131-161.
Guttman, R. H., Moukas, A. G., and Maes, P. "Agents as Mediators in Electronic Commerce," Electronic Markets (8:1), 1998, pp 22-27.
Hammer, W. C., and Clay, G. A. "The Economics of Bargaining," University of Georgia Press, 1969.
Hart, P., and Saunders, C. "Power and Trust: Critical Factors in the Adoption and Use of Electronic Data Interchange," Organizational Science (8:1), 1997, pp 23-42.
Haynes, T. "The Electronic Commerce Dictionary," Robleda Company, 1995.
Hosmer, L. T. "Trust: the Connecting Link Between Organizational Theory and Philosophical Ethics," Academy of Management Review (20:2), 1995, pp 379-403.
Jarvenpaa, S. L., and Tractinsky, N. "Consumer trust in an Internet store: a cross-cultural validation. Journal of Computer Mediated Communication," Journal of Computer Mediated Communication (5:2), 1999, pp 1-33.
Jarvenpaa, S. L., Tractinsky, N., and Vitale, M. "Consumer Trust in an Internet Store," Information Technology and Management (1:12), 2000, pp 45-71.
Johansson, J. K., Yip, G. S. "Structural Equation Modeling Analysis with Small Samples Using Partial Least Squares," Strategic Management Journal (15:8), 1994, pp 579-601.
Kalakota, R., and Whinston, A. B. "Electronic Commerce: A Manager's Guide," Addison-Wesley, Mass, 1997.
Kauffman, R. J., and Wang, B. "Bid Together, Buy Together: On the Efficacy of Group-Buying Business Models in Internet-Based Selling," in: 5th annual university of Minnesota Electronic Commerce Conference, 2001.
Kini, A., and Choobineh, J. "Trust in Electronic Commerce: Definition and Theoretical Considerations," IEEE, System Sciences, Proceedings of the Thirty-First Hawaii International Conference, Los Alamitos, 1998, pp. 51-61.
Kollock, P. "The Production of Trust in Online Markets," Advances in Group Processes (16:1), 1999, pp 99-123.
Komiak, S. Y. X., and Benbasat, I. "The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents," MIS Quarterly (30:4), 2006, pp 941-960.
Koufaris, M. "Applying the technology acceptance model and flow theory to online consumer behavior," Information Systems Research (13:2), 2002, pp 205-225.
Koufaris, M., and Hampton-Sosa, W. "The Development of Initial Trust in an Online Company by New Customers," Information and Management (41:3), 2004, pp 377-397.
Kramer, R. M. "Trust and Distrust in Organizations: Emerging Perspectives, Enduring Questions," Annual Review of Psychology (50), 1999, pp 569-598.
Kumar, N. "The Power of Trust in Manufacturer-Retailer Relationships," Harvard Business Review (74:6), 1996, pp 93-106.
Kumar, N., Scheer, L. K., and Steenkamp, J. E. M. "The effects of supplier fairness on vulnerable resellers " Journal of Marketing Research (32:1), 1995, pp 54-65.
Lai, H. "Challenging Negotiations to an Electronic Shopping Broker of Virtual Consumer Coalition on The Internet," in: International Conference of the Decision sciences Institute Athens, 1999, pp. 4-7.
Lai, H. "Collective Bargaining Models on the Internet," SSGRR 2002S, International Conference on Advances in Infrastructure for e-Business, e-Education, e-Science, e-Medicine on the Internet, Italy, 2002.
Larzelere, R. E., and Huston, T. L. "The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationship," Journal of Marriage and the Family (42:3), 1980, pp 595-604.
Lee, M. K. O., and Turban, E. "A Trust Model for Consumer Internet Shopping," in: International Journal of Electronic Commerce, 2001, pp. 75-91.
Lewis, J. D., and Weigert, A. "Trust as a Social Reality," Social Forces (63:4), 1985, pp 967-985.
Li, Y. N., Tan, K. C., and Xie, M. "Measuring Web-Based Service Quality," Total Quality Management (13:5), 2002, pp 685- 700.
Liang, T. P., and Huang, J. S. "A Framework for Applying Intelligent Agents to Support Electronic Trading," Decision Support Systems (28:4), 2000, pp 305-317.
Lindskold, S. "Trust Development, the GRIT Proposal and the Effects of Conciliatory Acts on Conflict and Cooperation," Psychological Bulletin (85:4), 1978, pp 772-793.
Luhmann, N. "Trust and power," John Wiley & Sons, Chichester, England, 1979.
Macintosh, G., and Lockshin, L. S. "Retail relationships and store loyalty: A multi-level perspective," International Journal of Research in Marketing, (12:4), 1997, pp 498-497.
Matsuo, T., Ito, T., and Shintani, T. "A Buyers Integration Support System in Group Buying," IEEE. International Conference on e-Commerce Technology, 2004, pp. 111-118.
Matsuo, T., Ito, T., and Shintani, T. "A Volume Discount-Based Allocation Mechanism in Group Buying," In Proceedings of Data Engineering Issues in E-Commerce, 2005, pp. 59-70
Mayer, R. C., Davis, J. H., and Schoorman, F. D. "An Integrative Model of Organizational Trust," Academy of Management Review (20:3), 1995, pp 18-31.
McAllister, D. J. "Affect and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations," Academy of Management Journal (38:1), 1995, pp 24-59.
McKnight, D. H., Cummings, L. L., and Chervany, N. L. "Initial Trust Formation in New Organizational Relationships," Academy of Management Review (23:3), 1998, pp 472-490.
Meyerson, D., Weick, K. E. and Kramer, R. M., "Swift Trust and Temporary Groups, Trust in Organizations", Sage Publications, 1996, pp.166-195.
Moorman, C., Zaltman, G., and Deshpande, R. "Relationships Between Providers and Users of Market Research: the Dynamics of Trust Within and Between Organizations," Journal of Marketing Research (29:3), 1992, pp 314-328.
Moorman, R. H. "Relationship between organizational justice and organizational citizenship behaviors: Do fairness perceptions influence employee citizenship?," Journal of Applied Psychology (76:6), 1991, pp 845-855.
Muir, B. M. "Trust in automation part I: Theoretical issues in the study of trust and human intervention in automated systems," Ergonomics (37:11), 1994, pp 1905-1922.
Newell, S., and Swan, J. "Trust and Inter-Organizational Networking," Human Relations (53:10), 2000, pp 1287-1328.
Nohria, N., and Eccles, R. G. "Face-to-Face: Making Network Organizations Work,. in Networks and Organizations: Structure, Form, and Action, " N. Nohria and R. G. Eccles (Eds.), Harvard Business School Press, Boston, 1992, pp. 288-308.
Paul, D. L., and McDaniel, R. R. J. "A field study of the effect of interpersonal trust on virtual collaborative relationship performance," MIS Quarterly (28:2), 2004, pp 183-227.
Pavlou, P. A. "Consumer Acceptance of Electronic Commerce -Integrating Trust and Risk with the Technology Acceptance Model," International Journal of Electronic Commerce (7:3), 2003, pp 69-103.
Raghubir, P., and Corfman, K. "When Do Promotion Affect Pretial Brand Evaluations?," Journal of Consumer Research (36), 1999, pp 211-222.
Raiffa, H. "The Art and Science of Negotiation," Mass: the Belknap Press of Harvard University Press, 1982.
Reichheld, F. F., and Schefter, P. "E-Loyalty: Your Secret Weapon on the Web," Harvard Business Review (74:8), 2000, pp 105-113.
Rempel, J. K., and Holmes, J. G. "How do I trust there?," Psychology Today (20:2), 1986, pp 24-59.
Rempel, J. K., Holmes, J. G., and Zanna, M. P. "Trust in Close Relationships," Journal of Personality and Social Psychology (49:1), 1985, pp 95-112.
Rheingold, H. "The Virtual Community: Homesteading on the Electronic Frontier," 1993.
Riffa, H. "The Art and Science of Negotiation," Mass the Belknap Press of Harvard University Press, 1982.
Ring, P. S., and Van de Ven, A. H. "Developmental Processes of Cooperative Interorganizational Relationships," Academy of Management Review (19:1), 1994, pp 90-118.
Rosenburg, H. "Occupations and Values," Free Press, 1957.
Rotter, J. B. "Generalized Expectancies for Interpersonal," American Psychologist (26:5), 1971, pp 443-452.
Rotter, J. B. "Interpersonal Trust, Trustworthiness, and Gullibility," American Psychologist (35:1), 1980, pp 1-7.
Rousseau, D. M., Sitkin, S. B., Burt, R. S., and Camerer, C. "Not so Different After All: A Cross-Discipline View of Trust," Academy of Management Review (23:3), 1998, pp 393-404.
Sambamurthy, V., and Chin, W. W. "The Effects of Group Attitudes toward GDSS Designs on the Decision-Making Performance of Computer-Supported Groups," Decision Sciences (25:2), 1994, pp 215-242.
Schotanus, F., Telgen, J., and Boer, L. "Unraveling quantity discounts," Omega (37:3), 2007, pp 510-521.
Sheth, J. N., Newman, B. I., and Gross, B. L. "Why We Buy: A Theory of Consumption Values," Journal of Business Research (22), 1991, pp 159-170.
Shim, S., and Drake, M. F. "Consumer intention to utilize electronic shopping," Journal of Direct Marketing (4:3), 1990, pp 22-33.
Simpson, J. T., and Mayo, D. T. "Relationship Management: A Call for Fewer Influence Attempts," Journal of Business Research (39:3), 1997, pp 209-218.
Sitkin, S. B., and Roth, N. L. "Explaining the Limited Effectiveness of Legalistic "Remedies" for Trust/Distrust," Organizational Science (4:3), 1993, pp 367-392.
Tan, S. J. "Strategies for Reducing Consumers' Risk Aversion in Internet Shopping," The Journal of Consumer Marketing (16:2), 1999, pp 163-180.
Teo, T. S. H., and Liu, J. "Consumer trust in e-commerce in the United States, Singapore and China," Omega (35:1), 2007, pp 22-38.
Torkzadeh, G., and Dhillon, G. "Measuring Factors that influence the success of Internet Commerce," in: Information Systems Research, 2002, pp. 187-204.
Tseng, S., and Fogg, B. J. "Credibility and computing technology," Communications of the ACM (42:5), 1990, pp 39-44.
Tsvetovat, M., Sycara, K., Chen, Y., and Ying, J. "Customer Coalitions in the Electronic Marketplace," Proceedings of the 3rd Workshop on Agent Mediated Electronic Commerce(AMEC), 2000, pp. 263-264.
Urban, G. L., Sultan, F., and Qualls, W. J. "Placing Trust at the Center of Your Internet Strategy," Sloan Management Review (42:1), 2000, pp 39-48.
Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D. "User Acceptance of Information Technology: Toward A Unified View," MIS Quarterly (27:3), 2003, pp 425-478.
Wang, Q. "Determination of Suppliers' Optimal Quantity Discount Schedules with Heterogeneous Buyers," Naval Research Logistics (49:1), 2002, pp 46-59.
Wold, H. "Systems Under Indirect Observation Using PLS.," A Second Generation of Multivariate Analysis, C. Fornell (Ed.), Praeger, New York, 1982, 325-347.
Whitener, E. M., Brodt, S. E., Korsgaard, M. A., and Werner, J. M. "Managers as Initiators of Trust: An Exchange Relationship Framework for Understanding Managerial Trustworthy Behavior," Academy of Management Review (23:3), 1998, pp 513-531.
Wixom, B. H., and Watson, H. J. "An Empirical Investigation Of The Factors Affecting Data Warehousing Success," MIS Quarterly (21:5), 2001, pp 17-41.
Wrightsman, L. S. "Interpersonal Trust and Attitudes Toward Human Nature," in Measures of Personality and Social Psychological Attitudes (1), 1991, pp 373-412.
Zaheer, A., McEvily, B., and Perrone, V. "Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance," Organization Science (9:2), 1998, pp 141-159.
Zand, D. E. "Trust and Managerial Problem Solving," Administrative Science Quarterly (17:2), 1972, pp 229-239.
Zeithaml, V. A. "Consumer perceptions of price: A means-end model and synthesis of evidence," Journal of Marketing (52:3), 1988, pp 2-21.



連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔