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研究生:黃新波
研究生(外文):Hsin-Po Huang
論文名稱:企業聲望對工作態度與行為之影響
論文名稱(外文):The Effects of Corporate Reputation on Work Attitudes and Behaviors
指導教授:溫金豐溫金豐引用關係吳淑鈴吳淑鈴引用關係
指導教授(外文):Jin Feng UenSu-Lin Wu
學位類別:碩士
校院名稱:國立中山大學
系所名稱:人力資源管理研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:103
中文關鍵詞:外部企業聲望組織承諾工作尋找行為工作投入員工企業聲望
外文關鍵詞:employee corporate reputationexternal corporate reputationorganizational commitmentjob search behaviorjob involvement
相關次數:
  • 被引用被引用:32
  • 點閱點閱:1032
  • 評分評分:
  • 下載下載:372
  • 收藏至我的研究室書目清單書目收藏:4
本研究旨在探討企業聲望對工作態度與行為之影響。研究者透過天下雜誌之外部企業聲望調查次級資料及針對國內標竿企業之員工進行問卷調查。共計獲得有效樣本50家企業1222位員工的資料。有效企業樣本回收率為83%,有效員工樣本回收率為68%。結果顯示外部企業聲望對內部員工企業聲望有顯著正向影響,員工企業聲望對工作態度與行為有顯著正向影響,外部企業聲望對工作態度與行為有部份顯著正向影響,員工企業聲望會對外部企業聲望與工作態度與行為之間的關係產生部份中介效果。最後本研究根據研究結果,分別針對研究之理論意涵、研究限制與後續值得研究之方向,提出建議以作為其他相關研究之參考。
The purpose of this study is to examine the effects of corporate reputation on work attitudes and behaviors. We used the benchmark company surveyed result of CommonWealth Magazine and developed a qestionnaire to survey those benchmark companies’ employees. Finally, we obtained an effective sample of 50 companies with 1222 employees. And the response rate was 83% for companies and 68% for employees. The result of this study showed that external corporate reputation has positively influential effect on employee corporate reputation, employee corporate reputation has positively influential effect on work attitudes and behaviors, external corporate reputation has partially positively influential effect on work attitudes and behaviors, and employee corporate reputation will partially mediate the positively influential effect of external corporate reputation on work attitudes and behaviors. Based on above findings, the practical implications, research limitation and suggestions for future study are addressed.
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究範圍與流程 4
第二章 文獻探討 7
第一節 企業聲望 7
第二節 工作態度與行為 15
第三節 企業聲望對工作態度與行為的關係 30
第三章 研究方法 33
第一節 研究架構與研究假設 33
第二節 研究變項的操作型定義與衡量方式 36
第三節 資料蒐集方法與樣本特性 43
第四節 資料分析方法 49
第四章 研究結果分析與討論 51
第一節 主要變數之相關分析 51
第二節 外部企業聲望對員工企業聲望的影響 53
第三節 員工企業聲望對工作態度與行為的影響 54
第四節 外部企業聲望對工作態度與行為的影響 60
第五節 員工企業聲望對外部企業聲望與工作態度與行為之間關係的中介效果 64
第五章 結論與建議 69
第一節 研究結論 69
第二節 管理上的意涵 74
第三節 研究限制與後續研究建議 77
參考文獻 79
附錄一 中英文問卷對照表 91
附錄二 問卷內容 93
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英文部份
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