臺灣博碩士論文加值系統

摘 要
台灣的偶像劇，多年來在日劇與韓劇的夾攻下，慢慢建立起穩定的收視群，並透過周邊商品及拍攝景點開創無限商機。若成功行銷至國外，最高一集價碼可高達132 萬元，是相當值得關注的產業。然而，在資源及預算有限的情況下，台灣偶像劇的製作團隊該如何繼續維持本土偶像劇的競爭力？本研究認為從團隊及領導的角度切入，是值得思考的方向。
過去許多文獻探討過在不同產業中，影響專案成功或團隊績效表現的因素，其中包含了人力資源的相關因素、團隊及領導等議題，但尚未有研究深入探討過隱藏無限商機的偶像劇產業。因此，本研究旨在探討台灣偶像劇的製作過程中，影響偶像劇成功的關鍵團隊與領導因素。
本研究透過質性訪談的方式，深入訪談五位台灣偶像劇幕後的專業工作者，將結果分析後得到以下結論：
1. 影響偶像劇成功的因素，除了社會氣氛、機運、商業炒作與行銷、市場需求，以及播放平台等外在因素，屬於高度不確定性的因素之外，團隊人才條件，以及團隊合作、領導者的能力因素，均是影響偶像劇成功的關鍵因素。
2. 偶像劇專案的特性，除了具備一般專案的四個特性：時間、預算、品質及一連串團隊互動的過程之外，更需考量到社會氣氛與時代背景，此亦為影響偶像劇成功的因素之一。
3. 導演為影響偶像劇成功的關鍵人物。導演的專業能力、溝通能力、領導能力與風格、問題解決能力，以及導演的情緒及性格特質，如樂觀、開朗、開放思想等，以及藝術品味，皆是影響偶像劇成功的因素。
4. 成功偶像劇的製作團隊，所需的人才條件包括：專業能力與經驗、理念與默契一致、良好的溝通能力、問題解決能力、創意與藝術品味、人格特質與氣質。而偶像劇業界，通常都是透過龐大的人脈來取得所需的人才，因此人際網絡的建立是偶像劇業界尋找團隊人才的主要管道。
5. 偶像劇製作團隊最關鍵的管理與互動方式即是溝通。無論是領導者帶領整個團隊表現有效率地互動，或是團隊成員間彼此熟悉與不熟悉的互動，皆需透過的溝通方式，來產生凝聚力及維持良好的合作氣氛，此亦為影響偶像劇成功的關鍵因素之一。

ABSTRACT
The Taiwanese idol dramas have been assailed by Japanese and Korean dramas for many years, but in the past few years they have also built up an increasing number of viewers. Therefore, they can be said to have great potential in business area, but were
ignored by researchers. A popular show can be sold for as much as 132 million NT dollars each episode, which can be a lucrative industry.
However, with limited budget and resources, how do Taiwanese idol dramas keep their competition? The study considered that teamwork and leadership play a crucial role.
In the past, literature has been discussing many factors that influence project success and team performance in various industries, including factors such as human resource, teamwork, leadership, etc. However, none has carried an in-depth study on such factors in the idol drama industry.
Therefore, the present study aims to investigate the key factors related to teamwork and leadership that may influence the success of the idol dramas during the production process.
In this qualitative study, the researcher interviewed with five veteran staff of Taiwanese idol dramas and provided the following results：
1. The factors that influence the success of the idol dramas include the high uncertainty factors such as the social atmosphere, marketing and the TV channels that broadcast the show. The key factors are the qualifications of team members, teamwork and the competence of the leader.
2. The characteristics of the idol drama project may include the following: 1) a specified date for completion, 2) a specified and limited budget, 3) quality standards, 4) how the team members work together, and 5) the social atmosphere, which may not be essential in other kinds of projects.
3. The director is the key person related to the success of an idol drama. The director’s competency, communication skills, leadership, problem-solving
skills, emotional state and his/her characteristics are all crucial factors related to success.
4. The members of one successful team should have competence, experience and the ability to coordinate and communicate with others, as well as problem-solving skills, innovation, and particularly talents in art. In this industry, using interpersonal network is a main channel of finding qualified team members.
5. Communication is perhaps the most critical factor in management and interaction. Effective communication can lead to teamwork and friendly
atmosphere. Teamwork and optimistic atmosphere can in turn lead to the success of a drama.

目 錄
謝 辭 2
摘要 3
ABSTRACT 5
第一章 緒 論 10
第一節研究動機與背景 10
第二節研究目的 14
第三節研究架構 15
第二章文獻探討 16
第一節台灣「偶像劇」的定義與發展 16
第二節專案（PROJECT）的相關研究 18
一、專案的定義（definition） 18
二、專案的特性（characteristics） 18
三、專案成功的衡量指標（success criteria） 19
四、影響專案成功的因素（factors influence project success） 21
五、小結 25
第三節團隊領導影響專案成功的相關研究 26
一、領導理論的演變 26
二、領導能力（competence）與領導風格（leadership style） 27
三、小結 31
第四節團隊互動相關因素與專案成功之相關研究 32
一、偶像劇製作團隊的性質 32
二、團隊互動與專案成功的關連性 34
三、小結 36
第五節文獻之總歸納 37
第三章研究方法 38
第一節研究方法與對象 38
第二節成功偶像劇的定義 39
第三節研究問題 41
第四章研究結果與討論 42
第一節偶像劇的製作過程 42
第二節產業的特性 43
第三節偶像劇專案的特性 45
第四節影響偶像劇成功的因素 49
一、外在因素 49
二、影響偶像劇成功的關鍵人物、團隊與領導因素 50
第五章結論與建議 64
第一節研究結論 64
第二節研究限制與建議 70
參考文獻 72
附錄一訪談問卷 75
附錄二訪談大綱整理 76
訪談者A（A 總監） 76
訪談者B（B 監製） 83
訪談者C（C 製作人） 91
訪談者D（D 統籌） 101
訪談者E（E 導演） 111
圖目錄
圖 1-3-1 研究架構圖 15
圖 4-4-2 滿足偶像劇特性與條件下的人力資源議題 51
圖 4-4-3 製作團隊各角色關係圖 52
表目錄
表 2-2-1 不同學者對專案成功指標的主張 20
表 2-2-2 Freeman & Beale 歸納的七個衡量專案成功的指標 20
表 2-2-3 Pinto & Prescott 影響專案成功的10 個關鍵因素 22
表 2-2-4 七個學者對於專案的關鍵成功因素之主張 24
表 2-3-1 領導理論的演變 26
表 2-3-2 三種領導能力與其定義 27
表 2-3-3 不同領導能力與風格所適用的專案類型 30
表 2-5-1 影響專案成功的因素在文獻中出現的頻率 37
表 4-2-1 固定團隊之優缺點 44
表 4-4-1 關鍵人物被提及的總次數 54
表 4-4-2 人力資源條件與被提及之次數 59
表 4-4-3 溝通與領導的管理方式 63

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