一、中文部份
司徒達賢,1995,策略管理,臺北:遠流出版社。
林南宏,2003,台商進入中國大陸市場時機與模式之研究-台商食品業為例,大同大學/事業經營研究所碩士論文
陳琇玲譯;戴維斯.戴爾,佛瑞得.達賽爾,羅伊娜.歐利嘉瑞著,2004,P&G品牌行銷密碼,時報文化
陳國龍,2000,先發優勢效果之研究–資源基礎觀點,中原大學企業管理學系未出版之碩士論文。陳映晴,2001,海外投資先發者優勢機制之研究---以台灣上市公司赴大陸投資為例,國立東華大學/國際企業研究所碩士論文李忠良,2003,台灣安全監控產業中廠商先佔卡位策略之探討-以慧友電子及悠克電子為例,國立臺灣大學/國際企業學研究所碩士論文高孔廉,2002,台商進入中國大陸市場時機與模式之研究-台商食品業為例
吳泓緒,2002,企業進入海外市場時機影響績效之研究—以台商度大陸直接投資為例,國立政治大學國際貿易所未出版之碩士論文。楊仁奇,1991,先占廠商競爭優勢之策略分析,國立台灣大學商學研究所未出版之碩士論文。廖文森,1996,進入障礙、公司特質與進入策略、競爭策略關係之研究–以臺灣地區先進汽車電子零組件廠商為例,國立政治大學企業管理學系未出版之碩士論文。廖祐呈,1998,先佔優勢與門檻時間之探討-以台灣主機板產業為例,國立政治大學國際貿易學系未出版之碩士論文。賴秀珊,2004,網路企業先佔優勢之研究,國立中山大學資訊管理所未出版之碩士論文。謝瑩導,2008,先進者與後進者的經營模式與策略之比較 ─以SKYPE與TELTEL為例,臺灣大學工業工程學研究所碩士論文鄭雅方,2007,先進者併購活動績效分析-以北美地區生物科技產業為例,國立交通大學/財務金融研究所碩士論文蕭富峰,2003,你可以再靠近一點看P&G,天下文化書坊
二、英文部分
Aaker, D., 1995. Strategic Market Management, 4th Edition, John Wiley & Sons Inc.
Browman, D., & Gatignon, H. 1995. Determinants of Competitors Response Time to a New Product Introduction, Journal of Marketing Research, 23: 42-53.
Coyne, K. P. 1986. Sustainable Competitive Advantage – What It Is, What It Isn’t. Business Horizons. 29:54-61.
Crawford, C. M., 1989, “How Product Innovators Can Foreclose the Options
of Adaptive Followers”, Journal of Marketing Management No. 3, 277-287
Carow, K., Randall Heron and Todd Sazton, 2004, Do early birds get the returns? “,Strategic Management Journal Strat. Mgmt. J., 25: 563–585
Hidding, G. J., & Williams,J.R.1998.Are there First-Mover Advantages in B2B eCommerce Technologies? Strategic management Journal, 19:683-696.
Hill and Jones, 1998. Strategic Management, 4th Edition, Houghton Mifflin, Boston
Kerin, R. A.,Varadarajan, P. R, & Peterson, R. A. 1992. First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions, Journal of Marketing, 56(4):33-52.
Lieberman, M. B., & Montgomery, D. B. 1988. First-Mover Advantages, Strategic Management Journal, 9 (Special Issue), 41-58.
Michael L. T. & Philip, A. 1986, Technological Discontinuities and Organizational Environments, Administrative Science Quarterly, 31 (1986): 439-465
Porter, M. E., 1990. Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York
Porter, M. E., 1990. The Competitive Advantage of Nations, Harvard Business Review
Robinson, W. T., Fornell, C., & Sullivan, M. W. 1992. Are Market Pioneers Intrinsically Stronger than Later Entrants? Strategic Management Journal, 13(8):609-624.
Richard Makadok, 1998, Can First-Mover and Early-Mover Advantage Be Sustained in an Industry with Low Barrier to Entry/ Imitayion?, Strategic Management Journal, Vol. 19, 683–696
Robinson, W. T. and Sungwook, M. 2002, Is the First to Market the First to Fail?
Empirical Evidence for Industrial Goods Businesses”, Journal of Marketing Research
Vol. 120-128
Jason, E. L. & Noel, D. C., 2008, Market pioneers, late
movers, and the resource-based view (RBV): A conceptual model, Journal of
Business Research 61 925–932
Robinson, W. T and Chiang, J., 2002, Product Development Strategies For
Established Market Pioneers, Early Followers and Late, Journal of Marketing
Research
Schnaars, S. P. 1986. When Entering Growth Markets, Are Pioneers Better than Poachers?. Business Horizons, Mar-Apr:27-36.
Sinnreich, H. & Johnston, A. B. (2001), Internet Communications Using SIP, John Wiley & Sons
Schmalensee, R. (1982), Product Differentiation Advantages of Pioneering Brands, American Economic Review, 72, pp.349-365.
Tellis, G. J. & Golder, P. N. (2001), Will and Vision-How Latecomers Grow to Dominate Markets, McGraw-Hill Corp.
Tufano, P. 1989. Financial Innovation and First-Mover Advantage, Journal of Financial Economics, 25:213-240.
Wernerfelt, B.(1985), Brand Loyalty and User Skills, Journal of Economic Behavior and Organization, 6, pp.381-385.
三、相關網站
紙尿布的代價,2006/06/07,大紀元報紙時事評論
http://news.epochtimes.com.tw/6/6/7/29522.htm
紙尿褲的歷史,2007年12月05日 14:44 ,上海人民出版
http://book.sina.com.cn/nzt/live/liv/qinaidebb/51.shtml
P&G公司,MBA智庫百科,線上資料
http://wiki.mbalib.com/w/index.php?title=%E5%AE%9D%E6%B4%81%E5%85%AC%E5%8F%B8&variant=zh-tw
P&G台灣寶僑官方網站,線上資料http://www.pgtaiwan.com.tw/pg/site/index.php?sid=
少子化變遷 媽媽花費更多在高價紙尿褲,2008-03-13,Emailcash台灣電子郵件市調網。
http://www.taiwanpage.com.tw/new_view.cfm?id=15415
《企業策略》用在地化思考打國際級商戰,2008.09.05,工商時報,邱莉玲
http://www.ctitv.com.tw/new/news/news02.html?id=16&cno=7&sno=351171