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研究生:邱啟瑞
論文名稱:激勵需求與專業證照認知對個人工作滿意度影響之相關研究:以國內銀行為例
指導教授:袁漱萱袁漱萱引用關係
學位類別:碩士
校院名稱:國立臺北商業技術學院
系所名稱:商學研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
中文關鍵詞:個人屬性激勵理論專常證熙工作滿意度
外文關鍵詞:Personal Attributes,Motivation TheoryProfessional Certification.Job Satisfaction
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隨著銀行家數的擴增與金控公司的相繼成立,面對激烈的競爭環境,銀行業者紛紛推出多元化的金融商品,使得專業證照對企業與其從業人員的重要性與日俱增。回顧企業管理中激勵理論相關文獻,多著重於探討激勵對工作績效之影響,有關激勵對個人工作滿意度的影響弋研究較為有限。本研究主要目的在瞭解當前銀行從業人員歸屬、權力、成就三方面等激勵需求及個人職涯發展、組織管理意涵等證照認知對企業政萊、人際闕係、公司制度、工作價值觀等個人工作滿意度的影響。研究針對 19 家國內佩行員工進行調查,發出 700 份問春,回收 494 份,有效問卷 374 份 · 問卷資料以敘述性統計、信度、驗證性因素分析、 t 檢定、單因子多變量分析、皮爾森相關分析及迴歸等統計方法驗證研究假設。研究結果如下:
一、不同屬性之銀行從業人員對於歸屬需求,權力需求、成就需求等激勵需求;個人職涯發展、組織管理意涵等證照認知;企業政策、人際關係、公司制度、工作價值觀等個人工作滿意度均呈現部份顯著性差異。
二、激勵需求對個人職涯發展、組織管理意涵等證照認知呈顯著性正面影響 。
三、激勵需求證照認知對企業政策、人際關係、公司制度、工作價值觀等個人工作滿意度均呈顯著性正面影響 。
四、證照認知對激勵需求與企業政策,人際間係、公司制度、工作價值觀等個人工作滿意度具部份中介效果之影響 · 依據研究結果發現,專業證照是銀行從業人員職涯發展上的重要指標並可作為銀行業形成激勵管理措施之依據、可增進員工工作滿意度,進而強化企業競爭優勢 。


With the expansion of banks and the establishment of financial holding companies. the financial pro ducts have become more diversified as the result of the increasing competition within the industry. Consequently. professional certification has become ever more important to the enterprises and their employees. A review of past literature on the topic of motivation theory of business management has revealed that previous studies primarily focused on the impact ofjob performance instead of the impact of personal job satisfaction. The purpose of this study was to understand the effect of motivation needs on affiliation, power and achievement, along with the professional certification cognition in the areas of personal career development and organizational management to personal job satisfaction including enterprise policy. interpersonal relationship, corporate system. job value. etc. This research surveyed staff of 19 domestic banks- A total of 700 questionnaires were sent; among which 494 copies were returned with 374 valid for data analysis. Questionnaire data was analyzed by means of Descriptive Statistics, Reliability Analysis. Confirmatory Factor Analysis, t-test Analysis , One-Way MANOVA Analysis. Pearson Correlate Analysis and Regression Analysis. The findings of this study are listed as follows:
1. Bank staff members of different personal attributes have partial significant differences in the certification cognition of personal career development. organizational management.and the motivation needs in the areas of affiliation needs. power needs. achievement needs.and the personal job satisfaction in the areas of corporate policy. mterpersonal relationship, corporate system and job value.
2 .Motivation needs has a significant nupact on the certification cognition of personal career development and organizational management.
3. Motivation needs and certification cognition have a significant impact on personal job satisfaction in the areas of corporate policy, interpersonal relationship, corporate system and job value.
4. Certification cognition has partial mediation impact on motivation needs and professional job satisfaction in the areas of corporate policy, interpersonal relationship, corporate system and job value.
The results indicated that the professional certification is an important indicator to bank employees in their career development. It is also a basis for motivation management. improving employee job satisfaction. and enhancing corporate competitiveness.

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