參考書目
一. 中文部分
王俊如(1993)《高等教育行銷之研究》。國立政治大學企業管理研究所碩士論文王淑俐(2004)《學校公共關係與教育行銷》。北縣教育,47林志成(2001)《學校公關之迷思困境暨其推動策略》。學校行政雙月刊,11:4-13林明地(2002)《 學校與社區關係》。台北:五南
林旻俐(2006)《我國大學公共關係現況之調查研究》。國立台灣師範大學教育學系碩士論文李述鵬(2005)《國軍新聞媒體從業人員組織溝通角色壓力與工作滿意度之關聯性研究》。 政治作戰學校新聞研究所碩士論文
李湘君(2004)《當代公共關係-策略管理與挑戰》。台北:亞太
李義男(1994)《學校公共關係的理論與實務:以美國為例》。台北:五南
孟繁宇(2004)《國軍基層連隊組織溝通與組織承諾之關聯性研究-以海軍陸戰隊連級軍官為例》。政治作戰學校新聞研究所碩士論文紀華強(1996)《公關基本法》。台北:旭昇
秦夢群(2004)《教育行政-理論部分》。台北:五南
張在山(2004)《公共關係學》。台北:五南
張志誠(2005)《國軍志願意是兵組織溝通與工作滿意度關聯性之研究》。 政治作戰學校新聞研究所碩士論文張耿瑋(2008)《我國大學公關策略與公眾關係推動現況之研究》。國立台灣師範大學體育學系碩士論文黃瓊慧(2001)《學校公共關係的重要性與具體措施》。學校行政雙月刊,11:25-30陳世聰(2007)《學校公共關係》。台北:五南
陳怡潔(2007)《國內私立大學公共關係之研究-以元智大學為例》。 學校行政雙月刊,47:113-130
陳俊宏(2005)《我國大學院校公共關係推廣—以研究所博覽會為例。南華大學亞太研究所碩士論文陳啟榮(2008)《如何經營學校公共關係呢》。台灣教育,649:43-44
陳瑞萍(1999)《師範院校招生行銷策略規劃之研究》。國立台灣師範大學教育學系碩士論文陳慧玲(1994)《學校公共關係》。台北:師大書苑
楊慕理(2008)《私立大學公關人員公關運作與公關認知差異之探討》。傳播與管理研究。7:43-71
趙美惠(2005)《私立技專院校公共關係之研究》。大葉大學人力資源暨公共關係學系碩士論文鄭宏財(2001) 《從非營利組織的行銷觀點談學校公共關係的建立》。人文及社會學科教學通訊 67:127-142劉秀曦(2001)《我國大學公共關係之探討》。學校行政雙月刊,11:14-23闕淑如(1999)《我國大學院校公關負責人與媒介關係之研究》。銘傳大學傳播管理研究所碩士論文
顏朱吟(2003)《與平面媒體互動關係之公關策略研究—以高雄地區大學為例》。 國立中山大學傳播管理研究所碩士論文。顏朱吟(2004)《高等教育市場環境變遷與大學公共關係》。 學校行政雙月刊,31:167-173
二. 英文部分
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Donald Kennedy(1987). The Public and the University. Vital Speeches of the Day412-414.
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