|
The purpose of this research is to analyze the the Collector’s Collecting Behavior, the meaning of symbol, the collecting process and the Self-Identity. The research methods include literature review and in-depth interview, in order to realize interviewee’s real collecting situation. The results tell that there are five categories in sports shoes symbol: producing method, player endorsement, cooperation between companies, limited edition and personal story. Also, most of the collectors start collecting shoes after they are interested in shoes. According to collecting behaviors, there are three procedures in collecting, collectors’ first meeting with the shoes, then, they buy the shoes and have the most intimate relationship with the shoes, this is also the period that they enjoy the most, lastly, collectors start wondering whether their collecting is worth it or not, should they keep collecting or stop. During the three procedures, there are four aspects of identification. First, collector and sports shoes-theme: major types of collecting and the meaning of Jordan shoes to collectors. Second, share and use-collector and collecting group: the interactions between collectors, shoes’ preservation and business transactions of collection. Third, collector and self-grasp: special experiences in collecting shoes, the happiness of collecting shoes and the meaning of collecting. Collectors collecting shoes, turning the shoes from ilisins to sacred, and also understand the meaning of collecting in their life, in order to construct various collecting behaviors.
|