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研究生:黃莉雯
研究生(外文):Li-Wen Huang
論文名稱:網站縱剖面瀏覽行為之探索性研究
論文名稱(外文):A Longitudinal Study of Web browsing behavior
指導教授:江義平江義平引用關係蔡坤宏蔡坤宏引用關係
指導教授(外文):I-Ping ChiangKuen-Hung Tsai
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:79
中文關鍵詞:網路資訊行為資料探勘縱斷面研究
外文關鍵詞:Online Information BehaviorData miningLongitudinal study
相關次數:
  • 被引用被引用:0
  • 點閱點閱:252
  • 評分評分:
  • 下載下載:25
  • 收藏至我的研究室書目清單書目收藏:3
隨著網路使用量日漸成長,專注於對網路使用者的資訊行為的相關研究也越來越多,然而研究網路長期趨勢的文獻依舊甚少。因此本研究追蹤138位網路使用者之2008的全年瀏覽紀錄,進行縱剖面的網路行為研究,旨在探討(1) 描繪使用者的長期網路瀏覽趨勢;(2) 使用者在核心/新進網站之比例變化與行為特性;(3) 比較使用者在核心及新進網站間之行為差異。結果發現使用者會長期且持續地造訪核心網站;並因為新產生的資訊需求,會廣泛的持續造訪新的網站,而核心網站和新進網站在瀏覽行為特性上有諸多的差異存在。
The With the boost of internet usage, more researches are trying to explore internet users’ information behavior; however, still very few studies could focus on long-term trend of web browsing behavior. Thus we executed a longitudinal study which tracked 138 users of their whole-year browsing record in 2008 to explore their web browsing behavior. The purposes of this study are to describe the trend of the user for long browsing online, and to analyze the composition and behavioral traits from users’ core websites and newly-entry websites, and to find out the differences of users’ browsing behavior between core websites and newly-entry websites .
The findings of our study indicated that people will visit core websites continually over the long period, and extensively visit new websites because of the demand for new information. Moreover, we found many differences in browsing behavior between visiting core websites and newly-entry websites.
謝詞 I
論文提要內容 II
ABSTRACT III
目錄 IV
圖次 V
表次 VI
第一章 緒論 1
第一節 背景與動機 1
第二節 研究目的 3
第二章 文獻探討 4
第一節 資訊行為概述 4
第二節 網路資訊行為 4
第三節 網路使用者 5
第四節 在網路上的每日搜尋資訊行為 8
第五節 網站瀏覽模式 9
第三章 研究方法 15
第一節 研究架構 15
第二節 資料蒐集方法 16
第三節 資料分析方法 20
第四章 實證分析 28
第一節 使用者網路資訊行為概述 28
第二節 核心網站分析 36
第三節 新進網站分析 42
第四節 核心網站和新進網站的差異及分群 56
第五章 結論與建議 61
第一節 研究結論 61
第二節 研究貢獻與管理意涵 64
第三節 研究限制與後續研究建議 70
參考文獻 72
附錄 78
簡歷 81
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